A real estate solution for seniors

Révéa is a human-sized company offering a new perspective on property. They support people over 60 in the realization of their real estate dream thanks to a concept that they have developed “real estate usufruct”.
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Objectives

Révéa contacted us in order to attract new customers through a website in their image, presenting their business, and their value proposition.

Constraints

The main challenge of our work was to design a website adapted to a senior persona (+60) to have an optimal conversion rate.

In reality, Révéa has several targets:

  • Buyers (main target)
  • The salesmen
  • The partners

We therefore created a landing page adapted to each of their personas so that each user could quickly identify the value proposition that corresponds to them.

PS: Their brand image was created by another agency beforehand

1. An eye-catching hero header

We used images of exceptional properties in the first section of the page to draw users' attention as soon as they arrived on the site. The title (h1) is deliberately catchy to quickly communicate the key message and to attract the curiosity of users.

Hero header buyer page - Desktop

2. A site adapted to their target

To adapt the website to a senior target, we used a relatively large font as well as massive CTAs (buttons).

We also popularized the concept of usufruct as much as possible as well as the value of this solution for their senior target.

Diagram illustrating the concept of usufruct

3. A simulator

We have provided users with a simulator that calculates the savings made according to gender, age and acquisition budget. The aim of the simulator is to persuade visitors to take action by concretely visualizing the savings that can be achieved thanks to the usufruct concept developed by Révéa.


4. Listing catalog

The catalog was designed in close collaboration with the Révéa teams as well as by exchanging with their users to understand their desires and constraints in order to display the most relevant information in order to optimize the conversion rate.

5. Results

In conclusion, the creation of the Révéa website was a winning strategy, the objective has been achieved. The conversion rate is very good and their website generates a lot of leads every day.

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