Migrating Finary's site into Webflow

Finary is a French start-up in asset monitoring. Only 9 months after its Seed (February 2022), Finary is continuing its momentum and completing an 8 million euros raise. Find out why they called on Gemeos.
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Webflow integration
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“Gemeos and in particular Sandro are working on Webflow integration as part of the redesign of our website. The main purpose of this change: to give back control of the creation of landing pages to the Growth team, to facilitate integration by setting up a logic of components based on our design system, and finally, to work on webperf and SEO issues. I strongly recommend Sandro in particular for his availability, his responsiveness, his pedagogy and finally his understanding of our business challenges.”

SEO Manager @Finary


Finary have therefore decided to migrate their site to Webflow for several reasons:

  1. Gain agility.
    The market/growth team is now autonomous and can make changes independently.
  2. Improve their performance.
    All pages were implemented hard, not optimized and very rigid.
  3. Free up bandwidth for the Product/Tech team.
    No more going back and forth between teams, ticket creation, QA... The Tech/Product team can now focus on the product
  4. Transforming their visual identity.
    Allows to make it more consistent with their leadership position.
  5. Adapt the site to their commercial discourse and vision


  1. Major SEO challenges
  2. A complex level of integration
  3. Multilingual
  4. Component logic (create components that are easily reusable by internal teams)

Setting up a style guide

The first thing we achieved was the implementation of a style guide in Webflow. Ensuring the consistency and stability of Finary's site, it includes all visual and functional guidelines in order to establish a standard for the elements of the site, such as colors, fonts, buttons, buttons, forms, icons, etc.

It also allows for effective collaboration between the members of their team, and to ensure consistency in all its elements.

Style guide Finary - Webflow
Style guide Finary - Webflow
Style guide Finary - Webflow

Implementation of the site

Deadline set, deadline respected. The site was published on the desired date, obviously respecting good SEO practices and with particular attention to responsive design.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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