What is the price of a website?

Today, anyone can create a website, but how much does it really cost to design an effective one? It’s important to keep in mind that there’s no hard-and-fast rule when it comes to website pricing.

With 6 years of experience, Gemeos, a Webflow agency, shares the average rates charged across the industry.

Average Website Cost in 2026: What Should You Expect?

What determines a website’s price?

The price of a website varies based on several key factors:

• Type of site: landing page, showcase website, e-commerce site, custom-built platform.
• Number of pages: the more pages, the higher the budget.
• Features: blog, client portal, filters, online payments, etc.
• Design: simple template or custom design.
• CMS chosen: Webflow, WordPress, Shopify... each comes with its own costs.
• Provider: freelancer, agency, or automated platform.
• Content provided: copywriting, photos, videos, SEO... can significantly affect the quote.

The more complex, customized, and content-rich your site is, the higher the price.

You can find the full breakdown of Webflow website pricing in our dedicated article.

Freelancer vs agency: how does it affect pricing?

• Freelancer: more accessible rates (starting at €500–€2,500 for a landing page). Ideal for simple projects with a limited budget.

• Agency: higher prices (€2,000–€10,000+), but full support (UX, design, SEO, strategy, follow-up). Best for complex or high-value projects.

In short: a freelancer is often cheaper, but an agency brings structure, collective expertise, and long-term vision.

Here are the typical 2026 price ranges for a custom build (excluding CMS subscription:

Landing Page Pricing

Simple Landing Page Pricing

The price of a simple landing page starts at €800 and can go up to €3,000 depending on length, deadlines, and more.

How much does a simple landing page cost?

The price of a simple landing page starts at €800 and can go up to €3,000 depending on length, deadlines, and more.

An example of a simple landing page

Complex Landing Page Pricing

The price of a complex landing page starts at €2,000 and can go up to €6,000 depending on length, deadlines, animation complexity, and copywriting.

Recommended for startups or premium offers with strong conversion potential.

An example of a complex landing page

Landing page pricing with a freelancer vs an agency

• Freelancer: €400 to €2,500, faster turnaround, less support.

• Agency: €800 to €6,000, team-based work (UX, design, SEO), strategic scoping included.

An agency is ideal for critical pages (product launch, fundraising, acquisition funnel).

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How Much Does a Landing Page Cost? - Key Takeaways

Showcase Website Pricing

How much does a simple showcase website cost?

A simple showcase website (between 1 and 5 pages) usually costs between €3,000 and €6,000, depending on the design, the content to integrate, and the CMS used (e.g. Webflow, WordPress). It often includes a homepage, an “about” page, a services page, a contact page, and sometimes a blog or testimonials.

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How much does a showcase website cost for a restaurant owner?

Expect €2,500 to €4,000 for a site with:

• Homepage
• Viewable menu
• Booking form or link to an external platform
• Practical info (hours, address, contact)

How much does a showcase website cost for a tradesperson?

Average budget: €3,000 to €5,000, including:

• Highlighting services
• Photo gallery of work
• Contact form or quote request
• Optionally, a client reviews section

How much does a showcase website cost for a coach?

Plan on €3,000 to €6,000 for a site built to showcase expertise and drive conversions:

• Presentation of the offer
• Booking slots (Calendly, etc.)
• Testimonials, blog, or free resources
• Integration with a newsletter or CRM tools

An example of a showcase website

Advanced showcase website with multiple sections (blog, work, client portal, etc.)

How much does an advanced showcase website cost?

An advanced showcase website costs between €5,000 and €15,000, depending on:

• Number of pages
• Integrated features (blog CMS, dynamic work, client portal, etc.)
• Level of visual customization
• SEO optimization, performance, UX

This type of site is designed for growing companies, agencies, or independents with specific needs.

An example of an advanced showcase website

Responsive and mobile-first website pricing

Today, every site needs to be mobile-first:

• In Webflow, it’s included natively, but the quality level varies depending on the provider.
• True mobile optimization (smooth navigation, visible CTAs, fast loading) adds €300 to €1,000 to the quote if it’s taken further (testing, specific adjustments).

Ignoring mobile hurts conversion, SEO, and user experience.

How Much Does a Showcase Website Cost in 2026? - Key Takeaways

E-commerce Website Pricing in 2026

Pricing for a simple e-commerce site

A e-commerce site costs between €3,000 and €7,000.

It usually includes:

• A homepage
• A limited catalog (10 to 50 products)
• Online payments (Stripe, PayPal)
• Basic order management

Ideal for launching a first store or selling a limited product range.

Pricing for a custom e-commerce site (filtering, complex catalog)

Plan on €6,000 to €12,000 for a site with:

• Advanced product filters (price, size, categories...)
• Management of several hundred SKUs
• Detailed, SEO-friendly product pages
• Integration with a CRM or lightweight ERP

Best for brands with a structured catalog or specific needs.

Pricing for an advanced e-commerce site (multi-language, logistics, etc.)

For a multilingual e-commerce site connected to inventory, with complex shipping rules and automated marketing tools, expect €10,000 to €25,000+.

Common features:

• Multi-currency / multi-country management
• Custom checkout flow
• Logistics tracking, external connectors
• Cart recovery tools, newsletter, technical SEO

This level is a fit for ambitious brands or high-traffic sites.

E-commerce Website Pricing in 2026 - Key Takeaways

How much does a website redesign cost?

Technical, UX, or full redesign?

A redesign can be:

• Technical: performance improvements, CMS, responsive design... (€1,000 to €3,000)
• UX/UI: redesign, user journey, better conversion (€2,000 to €6,000)
• Full: technical + design + content + SEO (€4,000 to €15,000)

The cost depends on scope, the CMS, the site’s age, and your goals (SEO, conversion, rebranding...).

What budget should you plan for based on the type of redesign?

Website management and maintenance pricing

Monthly cost of a showcase website

Hosting cost

• Webflow: €12 to €39/month depending on the plan you choose
• Other CMS platforms (WordPress, etc.): €5 to €25/month (third-party host)

Maintenance cost

Technical updates, SEO monitoring, fixes:

• Freelancer: €50 to €150/month
• Agency: €150 to €500/month depending on the service level

Monthly cost of an e-commerce site

• Webflow hosting for e-commerce: €29 to €212/month

Maintenance (catalog, security, integrations):

• Freelancer: €150 to €300/month
• Agency: €300 to €800/month

Don’t forget these monthly budget items

• Domain name: €10 to €20/year
• Marketing tools (newsletter, CRM, analytics...): €10 to €100/month
• Content production: blog, visuals, videos
• Ongoing optimization: SEO, A/B testing, UX, conversion

A good showcase website costs €50 to €200/month to manage and keep evolving, while an e-commerce site costs €100 to €500/month.

Conclusion

As you can see, a website budget varies depending on complexity and the scope of the features involved. Above, we’ve shown examples of site types, solutions, and the associated costs for each. To define your budget properly upfront, you need to think in terms of return on investment; price is not the only decision factor. It’s often better to pay the price and get a site that can grow with you and that you fully control. A well-built site will last and pay for itself over time, no problem!