New AD, Redesign and Migration of the AssessFirst website
AssessFirst is a leader in data science applied to talent acquisition: their predictive solution allows companies to better recruit, mobilize their talents and anticipate their performance.
Faced with:
• An international positioning (several countries, multi-languages)
• A need to modernize their site (digital identity, UX, conversion)
• The need to optimize their lead generation and SEO in a very competitive sector They wanted an agile, autonomous, efficient Webflow platform, aligned with business growth and ambition.
That's where Gemeos comes in.
Repositioning workshop with the AssessFirst team: definition of the key values “Science · Potential · Performance”.
Adaptation of the visual identity: colors, fonts, iconography to translate “predictive”, “data-driven”, “premium talent”.
Art direction oriented towards “accessible institutional tech”, a mixture of rigor and modernity.
2. UX/UI Design
Design of a smooth user journey: first visit → understanding the offer → demo/contact.
Mobile-first and responsive approach, with emphasis on benefits (e.g.: “-20% recruitment cost”, “-50% turnover”) based on a sector benchmark.
Structuring pages to strengthen credibility (key figures, customer cases, testimonials) and conversion (visible CTAs, simple forms).
3. Webflow integration & technical performance
Migration to Webflow with tailor-made build: modularity, speed of updating, customer autonomy.
Implementation of CMS for blog & resources, “product” and “sector” landing pages.
Optimization of loading times, accessibility, responsive, multilingual version (FR/EN + future location).
QA tests, cross-browser, production.
4. SEO & migration plan
Complete SEO audit of the old site: architecture, backlinks, content, technical performance.
Elaboration of a SEO migration plan :
mapping old URLs to new ones via 301 redirects.
preservation/destruction of backlinks and critical inbound links.
post-migration follow-up plan (traffic, positions, 404 errors).
Redesign of the semantic architecture: keywords focused on “predictive talent acquisition”, “potential assessment”, “recruitment analytics”.
Technical optimization: tags, structured data, internal networking, mobile performance.
Training of the AssessFirst team for content autonomy and the launch of blogs, white papers, SEO resources.
5. Product Design
Collaboration with the product team to align website & product: dashboard interface, screenshots, customer user-flows.
Creation of visual “product tour” modules to illustrate the value of the platform (e.g.: scoring, analytics, recommendations).
Integration of these visuals into the Webflow site, reduction of the “gap” between marketing site and real product.
In conclusion
In partnership with AssessFirst, we transformed their web platform into strategic lead generation tool, aligned with their high-end positioning and optimized for international growth. If you too want your site to become a pillar of your business, Let's talk.
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