Branding, AD and complete redesign of the Avnear website
Avnear is a fintech/wealth management company that offers an institutional approach (“Gradual Security®”) that is accessible to individuals, professionals and private asset management clients. Faced with a high-end positioning, a demanding digital universe, Avnear needed: A showcase website that reflected their requirements, their technology and their ambition.
A powerful platform in SEO and conversion, which supports their growth.
A Webflow solution allowing autonomy, speed of updating, and marketing/tech alignment. That's where Gemeos came in.
Positioning workshop with the Avnear team to identify values: technology, institutional, transparency, growth.
Adaptation of the visual identity (logo, colors, fonts, iconography) so that the website immediately reflects this level of trust and performance.
Creation of an artistic direction oriented towards “enhanced asset management”, combining seriousness and modernity.
2. UX/UI Design
Design of a smooth user journey, from the first home page to making an appointment/subscription.
Mobile-first priority, integration of institutional visual elements (graphics, icons, large visuals) while optimizing conversion (visible call-to-action, simple forms, testimonies).
Page structure designed to support credibility (e.g. figures +€100M, senior team, institutional partners) and encourage commitment.
3. Webflow integration & technical performance
Resumed under Webflow with a custom build, optimization of loading times, accessibility and responsive design.
Implementation of a CMS architecture to manage content (testimonies, blog, news) independently.
Integration of appointment scheduling and simulation modules for direct conversion (in line with Avnear's offer).
Tests and adjustments to ensure stability, visual consistency, and agility.
4. SEO
Existing SEO audit + redesign of the architecture to maximize ranking chances and visibility.
Technical optimization: tags, structured data, networking, mobile performance, talking URLs.
Establishment of a blog & resources to capture relevant keywords from the “wealth management/fintech” sector, and structure a conversion-oriented semantic cocoon.
Training the Avnear team so that they can manage the Webflow platform and produce their own content without dependency.
In conclusion
In collaboration with Avnear, we transformed their website into a lead generation engine, aligned with their premium positioning and optimized for growth. Si You too you are ready to make your website a strategic pillar of your business, contact us to discuss what we can build together.
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