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Independent wealth advisory, built to inspire trust, designed by Gemeos

Avnear is an independent wealth management advisory firm: life insurance, retirement savings plans, brokerage accounts, structured products, private wealth management. Their challenge: build a lasting advisory relationship rooted in education and transparency in an industry often seen as opaque.

At the start of the project, their digital presence didn’t reflect that positioning: an outdated site, no brand identity, no content architecture, and zero lead generation system. Our mission: rebuild everything from scratch.

Industry

Finance

Services

Branding

Development

SEO

UX/UI Design

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1. Logotype

Before the mockups, we needed to establish a logotype that could carry Avnear’s premium positioning across every touchpoint — website, documents, social media, business cards, and more.

Geometric, modern typography. Neither traditional banking nor neo-bank. The graphic mark expresses trajectory and long-term wealth building: a clean line, upward tension, and a balance of stability and motion.

Delivered variations

Primary version — white background, full color
Monochrome version — for print and neutral backgrounds
Dark background version — for high-density digital use
Favicon — simplified browser version

Each version delivered in SVG, high-resolution PNG, and Figma source files.

Summary

Logo Branding Art Direction Web Design Development Product Design SEO

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley Arod

Founding Partner. Asset & Risk Management @Avnear

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2. Branding

A complete visual system, built to last and easy for the internal team to own without depending on the agency.

Color palette

Three layers: structural white, deep blue (the signature color — strength, trust, expertise), and light tones for hierarchy. Same visual territory as Ramify or Nalo, but with a distinct identity that stands on its own.

Typography system

Two families in a strict hierarchy: a display font for headlines and hooks, and a highly readable text font for body copy and the interface. Six documented heading levels with sizes, weights, spacing, and colors.

Iconography

A consistent set of linear icons with uniform stroke weight for product pages, educational blocks, and navigation — built into the Figma library and Webflow components.

Brand guidelines

A complete brand guide delivered: do/don't visuals, logo rules, hex color codes, typography, and usage examples. The reference doc that keeps everything consistent over time.

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Contents

Logo Branding Art Direction Web Design Development Product Design SEO

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley Arod

Founding Partner. Asset & Risk Management @Avnear

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3. Art Direction (Look & Feel)

We aligned client and agency around a shared visual vision — so we could avoid costly back-and-forth during the design phase.

Sector Benchmark

Analysis of the visual codes used by independent wealth advisors, wealth-tech fintechs (Ramify, Nalo, Yomoni), and major banking networks: differentiation opportunities, risks of looking generic.

Concept 1: Premium Corporate Site

Instant trust, authority, and a clear target: established wealth holders

Concept 2: Tech & Fintech

Modernity, closeness to digitally native prospects, and clear differentiation from traditional players

Concept 3: Hybrid

Build trust and create connection. Mixed audience: high-net-worth individuals, self-employed professionals, and B2B.

Look&Feel

Summary

Logo Branding Art Direction Web Design Development Product Design SEO

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley Arod

Founding Partner. Asset & Risk Management @Avnear

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4. Web Design

About twenty distinct templates, for desktop and mobile, designed in Figma with a reusable component system.

Architecture & sitemap

Five core areas, defined in collaboration with the Avnear team:

Product pages — Life Insurance, PER (self-employed & employee), Securities Account, Structured Products, Private Wealth Management
Editorial blog — topic categories, subcategories, author pages, wealth glossary
Corporate pages — About, Team, Legal Notice
B2B / Partners area — white-label offer for partner firms, accountants, and notaries
Conversion — meeting landing pages, wealth assessment forms

Key templates

Homepage — hook, offers, social proof, primary CTA
Product page — narrative structure: problem, solution, benefits, use cases, CTA
Blog article — anchored table of contents, rich content blocks, contextual CTA
Meeting landing page — optimized form, no distractions

Responsive

Built across three breakpoints (1440 / 768 / 375 px). Mobile isn't just a scaled-down version — it's designed for its own constraints, with touch-friendly zones, tighter hierarchy, and forms optimized for mobile keyboards.

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Summary

Logo Branding Art Direction Web Design Development Product Design SEO

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley Arod

Founding Partner. Asset & Risk Management @Avnear

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5. Product Design

Interactive components and functional experiences, beyond simple display.

Showcasing portfolios

The challenge: make complex financial information easy to read — asset allocation, risk profiles, and investment horizons — without watering it down or oversimplifying it.

Custom product mockups

The product pages needed portfolio allocation visuals. We redesigned the product visuals and dropped them into Desktop and Mobile mockups to make prospects want to book a meeting.

Enhanced CMS components

The articles include advanced components: HTML comparison tables (e.g. Madelin vs PER TNS), advice blocks, testimonial blocks, contextual CTAs.

All available in the Webflow editor for the Avnear team, no code needed.

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Summary

Logo Branding Art Direction Web Design Development Product Design SEO

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley Arod

Founding Partner. Asset & Risk Management @Avnear

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6. Webflow Development

The entire design was built in Webflow, our go-to tool for this kind of project.

Multi-Level CMS

Avnear’s editorial architecture — categories, subcategories, articles, glossary, author pages — required complex CMS relationships. The Webflow Business plan supports multi-level collections and cross-references between items, which isn’t possible on a standard plan. Structure implemented: topic categories, subcategories, author-linked items, product-linked items.

Animations

Fine-tuned micro-animations powered by Webflow Interactions: scroll reveals (fade + slight translation), navigation transitions, hover effects on cards and CTAs. Extra polish, zero impact on usability.

Tracking & scripts

Integration of tracking scripts (Google Analytics, Google Ads, Hotjar) through the Webflow Custom Code panel. UTM tracking implemented.

301 redirects

Clean migration from the old site: full mapping of existing URLs, then setup of the matching 301 redirects in Webflow. Zero SEO equity lost at go-live.

Training & autonomy

Delivery included a custom Webflow training session for the Avnear team: 8 modules covering the interface, component management, the CMS, article publishing, and navigation. The team is fully autonomous today, with no outside dependency to keep the site running.

Summary

Logo Branding Art Direction Web Design Development Product Design SEO

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley Arod

Founding Partner. Asset & Risk Management @Avnear

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7. SEO / GEO

A two-layer strategy: technical + editorial for Google, plus emerging optimization for generative engines (GEO).

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JSON-LD Structured Data	FinancialApplication schema with ratings — Rich Snippets in Google, improved CTR
Author pages (E-E-A-T)	Dedicated page for each expert (bio, training, expertise) — a strong credibility signal on regulated financial topics
301 redirects	Old site structure mapped out + redirects — zero SEO equity lost at go-live
SXO — content	Articles built around search intent: practical guides, product comparisons, tax breakdowns

GEO (Generative AI Optimization)

ChatGPT, Perplexity, and AI assistants generate direct answers from web content. GEO is about optimizing so these engines cite you. At Avnear: structured, fact-dense content, direct answers to prospect questions, schema.org that makes extraction easier for LLMs, and stronger E-E-A-T signals. A competitive edge that independent financial advisors still underuse.

Summary

Logo Branding Art Direction Web Design Development Product Design SEO

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley Arod

Founding Partner. Asset & Risk Management @Avnear

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Avnear x Gemeos

Independent wealth advisory, built to inspire trust, designed by Gemeos

1. Logotype

2. Branding