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Modjo × Gemeos

Modjo is an AI platform that helps sales teams perform by automating repetitive tasks, enriching the CRM, and giving managers real visibility into what’s happening in the field.
Founded in 2021, it serves growing B2B organizations that want to turn conversations into a revenue driver.

Gemeos redesigned their entire web presence — art direction, UI design, and Webflow integration.

Design Redesign & Webflow Build for the AI Platform Built for Sales Teams

Modjo is an AI platform built for sales teams: call recording, automatic CRM enrichment, manager coaching, and conversation analysis. As their commercial momentum picked up, their aging site no longer reflected either their ambition or their AI positioning.

Gemeos led the full redesign — art direction, UI design, product design, Webflow development optimized for growth, and SEO strategy built in from day one.

Industry

Services

Art Direction

A tech & AI position rooted in reality

Modjo had a visual clarity problem: their existing identity no longer matched their positioning. A serious AI platform, built for demanding sales teams.
The goal wasn’t to burn everything down. It was to make a clear call: between the overly polished world of American SaaS and the generative-AI animation overload, find a lane that builds trust without losing modernity.

The chosen art direction centers on a dark, structured, and typographically confident look. Inspired by references like Claap and Grain.com, it leans into oversized type, strong contrast, and restrained motion.
The logo colors were pushed and refined to strengthen consistency with the tech & AI world, while keeping optimal readability on dark backgrounds.

The result: a visual identity that positions Modjo as a mature player in applied artificial intelligence for sales, without falling into the industry’s usual clichés.

Concept 1 - Hybrid

Light background, bold typography with inline graphic icons, product interface in the hero

Concept 2 - Tech & Fintech

Cream background, modern serif typography, product/data bento grid

Concept 3 - Premium Corporate

The visual system leans into instant authority. A dark hero image. Condensed uppercase typography. Immediate impact.

Look&Feel

We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!

Thomas Beylot

VP Product @Modjo

UI Design

Interfaces that speak the language of sales

Starting from Modjo’s existing product design system as a shared foundation was both a constraint and an opportunity. Every page was designed to speak to a specific profile — sales rep, sales manager, VP Sales — with an information hierarchy built for decision-makers who don’t read. They scan.

The Figma mockups were built around three principles:

  • Proof before promise. Customer testimonials, G2/Capterra reviews, and real use cases were placed before the CTAs to reduce conversion friction.
  • Clear product benefits. Every feature is tied to a measurable impact — time saved, win rate, turnover — instead of a functional description.
  • Component-first consistency. UI blocks were designed as reusable components, mapped directly to the upcoming Webflow architecture, which cuts down the gap between design and development.

The process included ongoing iterations with the Modjo team, guided by one goal: the site had to make people want to request a demo in under 30 seconds.

We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!

Thomas Beylot

VP Product @Modjo

Webflow Development

A Webflow architecture built to scale fast

The Webflow build was designed around one obsession: giving the Modjo team full ownership of their site, so they could update it without ever touching a line of code.
Every component can be configured in the editor. Copy, images, and display settings are all managed through CMS fields or variables.

Technically, the project is built on:

ElementTechnical Choice
Page structureFully customizable sections built with Webflow Symbols
Content managementWebflow CMS (blog, resources, testimonials, use cases)
AnimationsNative Webflow interactions — triggered on scroll and hover, with no external JS library
CRM integrationForms connected natively to HubSpot through the official Webflow integration
PerformanceOptimized WebP images, native lazy loading, and no third-party scripts blocking load time
ResponsiveDesktop · tablet · mobile breakpoints carefully adapted from the Figma mockups

A Webflow training session was delivered at launch to make sure the Modjo team could handle everyday updates on their own — from editing pages to adding articles and updating CMS blocks.

We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!

Thomas Beylot

VP Product @Modjo

SEO

Solid technical foundations from day one

SEO was built into the design phase from the start — not tacked on after the build. Every technical decision, from URL structure to Hn hierarchy to load performance, was made with organic visibility in mind.

Semantic structure

Each page targets a specific search intent, with a consistent H1 > H2 > H3 architecture and tailored title/meta description tags. The product pages speak to distinct user profiles — sales reps, managers, and VP Sales — creating broad semantic coverage across high-intent commercial queries.

Best practices implemented

  • Auto-generated XML sitemap submitted to Google Search Console
  • Open Graph and Twitter Card tags configured across every page
  • alt attributes added to every image
  • 301 redirects set up for URLs changed during the redesign
  • No client-side rendering (CSR): all content is fully accessible to crawlers without JavaScript

We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!

Thomas Beylot

VP Product @Modjo

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