
Tips7 min read
How to increase demo requests on a SaaS website?
Written on by Alexandre Baverel
A SaaS website that turns your product into growth
At Gemeos, we design websites for B2B SaaS publishers, AI platforms, and business software as full-fledged growth tools: the value proposition needs to click fast, use cases should guide the navigation, and every journey should lead to the right action. This approach brings together strategy, UX/UI, Webflow, SEO/GEO, tracking, and CRO. The foundation of our web agency then gives Growth and Sales teams the flexibility to evolve the site at the pace of the product, without needing a redesign every time the offer changes.
+250 companies trust us
“We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!”
Really great working with you, you get up to speed really fast, and the process is frictionless 🔥
"Gemeos worked on the Webflow integration as part of our website redesign, with the goal of giving our Growth team back control over landing page creation and improving web performance and SEO. I highly recommend Sandro for his availability, responsiveness, teaching approach, and, above all, his understanding of our business needs."
We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout, typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.
"We worked with Gemeos for several months on the redesign of our site and the launch of our new Taalent.ai offering in the U.S. market. The team was able to combine strategic vision, high-quality execution, and great responsiveness throughout the project. An effective collaboration that I’d recommend without hesitation."
Following our rebranding, we needed a partner able to translate our new identity to the web with precision. Gemeos rose to the challenge perfectly by delivering a site that lives up to our ambitions, with excellent execution quality and flawless support.
"We'd been told that managing a bilingual website in-house would be unmanageable. We've been managing it without any issues for over a year. EcoVadis, CDP, our frameworks stay up to date because we can update them ourselves."
"The Gemeos team perfectly understood our challenges and supported us well beyond a simple site redesign. The result is modern, clear, and above all much more aligned with our positioning. A responsive, involved team that comes up with great ideas. I recommend them without hesitation."
"We promise a Time-to-Value of under seven minutes. If the website takes ten seconds to load, the promise is dead before anyone reads it. They treated performance as a sales argument, not as a technical checklist."
"Our audience is devs and CTOs. They hate decorative marketing, and so do we. What works with Gemeos is that they know when not to add anything. We work with them continuously, and the site evolves like the product: through iterations."
"I came in saying we were starting from scratch, which is always suspicious. Most agencies say yes and then recycle their template. This time it really was from scratch, including the uncomfortable questions about our positioning. We moved to Enterprise and bilingual properly, without hacks."
"We had 2,000 client firms and a website that looked like a 2019 startup. Too many colors, too much text, no one understood what we sold. They removed, removed, removed. That's what it needed, and I would have been incapable of doing it myself."
"A B2B SaaS with no brand awareness has to convince people before they know who you are. The website does that job for us. From Figma to launch, with no unpleasant surprises."
"Seventy countries, and a small marketing team. We can't depend on an agency every time we want to publish an article. They designed the website around that constraint instead of working around it. We publish in English and French without calling anyone."
"Fifteen AI startups launch every week and they all have the same website. Same purple gradient, same promise. Standing out was more urgent than doing things well. We got both, which I honestly wasn't expecting."
"We explain that 70 to 80% of performance comes from creative. That's hard to defend with a slow, poorly structured website. They fixed the foundations before talking about anything else. The order of priorities was right."
"We were coming out of a pivot. The website was still telling the story of Locuta, the company we used to be, and you could feel it in meetings. We needed to turn the page without throwing away five years of credibility. They found the right angle, and our sales team stopped having to explain themselves."
"Seven weeks, identity included. Three words to sum it up: simple, complete, efficient. Our network managers don't ask for anything more, and neither do we."
"A museum director and a content manager don't want the same thing. The first wants a clear case, the second wants to see the tool. We spent a lot of time on that trade-off, and it was the best-spent time of the project. Eight weeks in total, which is still fast for such a tricky topic."
"We sent the Figma files. We got the website back. Pixel-perfect, without a single unnecessary back-and-forth. The whole team noticed."
"Our whole pitch fits in one sentence: the creator keeps their Stripe account. Zero lock-in. The logo needed to communicate that before anyone even read the first word. There were three of us with different opinions, and they managed to get us aligned. That's worth mentioning."
"Four weeks. Branding included. I wouldn't recommend that pace to everyone, but we had a launch date and it didn't move. The website and the product interface finally speak the same language."
"When your competitor is called Twilio, you don't win by shouting louder. They chose to make things clearer, not bigger. Our developers find the docs and pricing in two clicks, and that's all we asked for."
"I wanted landing pages for each use case, not a beautiful homepage. It's not a glamorous request, and they took it seriously. Today I can launch a paid campaign without depending on anyone for the landing page."
"I wanted landing pages for each use case, not a beautiful homepage. It's not a glamorous request, and they took it seriously. Today I can launch a paid campaign without depending on anyone for the landing page."
"Seven weeks, identity included. Three words to sum it up: simple, complete, efficient. Our network managers don't ask for anything more, and neither do we."
We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout, typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.
David BERNARDCEO & Founder @AssessFirst"Fifteen AI startups launch every week and they all have the same website. Same purple gradient, same promise. Standing out was more urgent than doing things well. We got both, which I honestly wasn't expecting."
"When your competitor is called Twilio, you don't win by shouting louder. They chose to make things clearer, not bigger. Our developers find the docs and pricing in two clicks, and that's all we asked for."
"We explain that 70 to 80% of performance comes from creative. That's hard to defend with a slow, poorly structured website. They fixed the foundations before talking about anything else. The order of priorities was right."
What is your profile?
A high-performing SaaS website needs to make the product clear fast, cover the main use cases, and move each ICP toward the right conversion. The steps below align positioning, SEO/GEO architecture, messaging, product demos, Webflow, and tracking around the real funnel.
goal
Generate qualified demo requests and give Sales a website that sets the meeting up for success.
Audiences
Business decision-makers, managers, operations leaders, IT directors, and key influencers.
Key pages
Solutions, Use Cases, Industries, Integrations, Security, Clients, Resources, Pricing, or Request a Demo.
Conversion
demo request, contact request, resource download, or event registration.
goal
Help people understand the product fast enough to trigger a trial, a signup, or a first action without any sales intervention.
Audiences
End users, operations teams, managers, small autonomous teams.
Key pages
Product, Features, Templates, Pricing, Integrations, Onboarding, Resources, Comparisons.
Conversion
free trial, account creation, feature activation, or upgrade.
goal
Avoid letting a pileup of features and AI promises make the product feel abstract or interchangeable.
Audiences
business teams, innovation leads, managers, IT leadership, procurement teams.
Key pages
modules, workflows, use cases, product demos, security, integrations, resources.
Conversion
demo, trial, contact request, or guided exploration of a module.
goal
show a deep understanding of the business and prove the product fits the sector’s operational constraints.
Audiences
Professionals in the same industry, business leaders, tool owners, operational users.
Key pages
Business use cases, features, integrations, industry compliance, testimonials, migration.
Conversion
demo, trial, migration request, or sales meeting.
goal
Reassure them that the product can integrate, roll out, and be governed at scale.
Audiences
Business leaders, IT, security, procurement, finance, transformation teams.
Key pages
solutions, security, compliance, integrations, architecture, deployment, clients, resources.
Conversion
meeting, demo request, RFP, or contact request.
goal
Clearly explain the value created for each side of the market, and avoid losing one audience in messaging built for the other.
Audiences
users, partners, suppliers, operational teams, decision-makers.
Key pages
How It Works, User Profiles, Offer, Partners, Proof, Integrations, Pricing.
Conversion
sign up, request a demo, apply to become a partner, or create an account.
The five biggest challenges for a SaaS website are clear positioning, product demonstration, covering search intent, converting users at different stages of maturity, and giving teams the ability to iterate quickly based on reliable data.





Details that make all the difference
A site structured around features, not around the problems and use cases of your ICPs.
We structure pages around ICPs, pain points, use cases, and decision stages.
The same message works for users, managers, IT leaders, and business decision-makers.
Messages, proof points, and objections are tailored to each decision-maker’s role.
Demo, trial, and sales contact use CTAs that don’t match the audience’s level of readiness.
Demo, trial, and contact evolve based on intent and stage of maturity.
Integrations, security, and proof are all lumped together, without addressing objections at the right time.
Integrations, security, and case studies are placed where they remove objections.
SEO is added after the design phase for a few product categories.
SEO and GEO shape the product, use cases, and comparisons before the wireframes.
Reporting measures leads or trials without connecting acquisition, activation, and pipeline.
Tracking connects acquisition, marketing conversions, activation, and CRM whenever possible.
Build a strong, memorable brand identity that reflects your positioning and builds trust at every touchpoint.
Interfaces designed to convert, clear, consistent, and aligned with your users’ expectations.
A fast, scalable site that’s easy to evolve, thanks to a clean, high-performance Website build, whatever the CMS or tech stack.
Boost your visibility on Google and AI search engines to attract qualified, long-term traffic.
Continuous analysis, testing, and optimization to turn more visitors into customers.
A hands-on team by your side, here for the long haul, helping your site evolve with your business goals.
"Professional, responsive, and committed to their clients' success, Gemeos is the first agency I recommend without hesitation.
"Gemeos handled the Webflow integration for our site redesign, giving our Growth team full control over landing pages while optimizing both web performance and SEO."
“Working with them was incredibly efficient; the agency is highly responsive and adapts to any unforeseen challenges. Our site engagement rate increased by 58%!”
“Gemeos delivered a showcase site that met all our requirements while working to quite tight deadlines. Their methodology was efficient, and they remained available, attentive, and highly responsive throughout the project. They are a complementary and very skilled duo. Kudos to them!”
Our work


Our methodology
The Steps to Build a High-Performing SaaS Website
A high-performing SaaS website needs to make the product clear fast, cover the main use cases, and move each ICP toward the right conversion. The steps below align positioning, SEO/GEO architecture, messaging, product demos, Webflow, and tracking around the real funnel.

Analysis of existing assets, competitor benchmarking, and SEO, UX, and conversion gaps. Priority report ranked by business impact.

Sitemap, wireframes, content brief, and design. User journey validation and integration of regulatory requirements.

Figma mockups, validation, and Webflow integration with a structured CMS. Every component is editable without a developer.

On-page optimization, redirects, Search Console, and team training. Launch checklist validated point by point.

Monthly reporting focused on business metrics. Continuous CRO iterations. Site evolution managed independently or with our support.

Analysis of existing assets, competitor benchmarking, and SEO, UX, and conversion gaps. Priority report ranked by business impact.

Sitemap, wireframes, content brief, and design. User journey validation and integration of regulatory requirements.

Figma mockups, validation, and Webflow integration with a structured CMS. Every component is editable without a developer.

On-page optimization, redirects, Search Console, and team training. Launch checklist validated point by point.

Monthly reporting focused on business metrics. Continuous CRO iterations. Site evolution managed independently or with our support.
+250 companies supported
4.9/5· 97 reviews
"Most agencies make a great first impression and sell you the dream in those early conversations, but that illusion fades fast once the contract is signed. With Gemeos, it’s different. Gemeos are professional and genuinely committed to doing things right and fast. I really recommend them. And this is the first time I’ve ever recommended an agency.
Quentin MayetVP Marketing @Paradox“We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!”
Thomas BeylotVP Product @Modjo“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”
Martin CatineauHead of Market @OpeneatReally great working with you, you get up to speed really fast, and the process is frictionless 🔥
Kévin Moënne-LoccozVP of Product & Design @Lemlist“Sandro and his team are incredibly efficient and really attentive. They have a great grasp of their clients’ SEO challenges and always come up with the right solutions. Highly recommend”
Jules RatierCEO @Koncile“Gemeos delivered a showcase site that met all our requirements while working to quite tight deadlines. Their methodology was efficient, and they remained available, attentive, and highly responsive throughout the project. They are a complementary and very skilled duo. Kudos to them!”
Thibaud BertrandHead of Marketing @Side“Great Webflow agency. Available, attentive, and responsive. We brought them in to redesign our Nuant.com website, providing the Figma mockups. We’re very happy with the result, and their Webflow expertise is a real asset.”
Leo CarliProduct Marketing Manager @Nuant"We worked with Gemeos for several months on the redesign of our site and the launch of our new Taalent.ai offering in the U.S. market. The team was able to combine strategic vision, high-quality execution, and great responsiveness throughout the project. An effective collaboration that I’d recommend without hesitation."
Alexandre DuffautCEO @NootaEfficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.
Charley ArodFounding Partner. Asset & Risk Management @Avnear"Gemeos worked on the Webflow integration as part of our website redesign, with the goal of giving our Growth team back control over landing page creation and improving web performance and SEO. I highly recommend Sandro for his availability, responsiveness, teaching approach, and, above all, his understanding of our business needs."
Florian CorteelSEO Manager @FinaryThanks to the whole team, always going the extra mile to push the boundaries!
Florent DarraultCMO @CureetyWe entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout, typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.
David BERNARDCEO & Founder @AssessFirst"Sacha & Sandro worked on the redesign and migration of our website with a few clear goals: create a unique, differentiated visual identity, clarify our message and value proposition, smooth out the customer journey, and ultimately generate more business opportunities. We’re very happy with the result, and the numbers speak for themselves. Sacha & Sandro are skilled, committed, conscientious, passionate, and they see things through to the end. I highly recommend them!”
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Tips7 min read
Written on by Alexandre Baverel

Written on by Alexandre Baverel

Written on by Alexandre Baverel
Do you have any questions?
A web agency specialized in SaaS designs the marketing site around the product, the ICP, the sales model, and conversion paths. It needs to align messaging, product demos, use case pages, integrations, proof points, SEO/GEO, tracking, and marketing autonomy without confusing the website with the product itself.
Because a SaaS website needs to evolve almost as fast as the product itself. An agency that knows PLG, sales-led, and enterprise models can structure the pages, CMS, and measurement to support launches, Growth campaigns, and sales cycles without rebuilding the site every time the offer changes.
The core structure usually includes the homepage, solution or use case pages, key features, integrations, customers, security, resources, pricing, or a demo request page. Depending on the product, industry pages, alternatives, comparison pages, templates, or documentation can round out the architecture.
The priority is to cover intents directly tied to the product: categories, use cases, integrations, industries, comparisons, and problems solved. Editorial content then comes in to support those pages. Publishing at scale only helps if each page targets a distinct intent and brings something original to the table.
SEO fundamentals still matter: indexing, a clear site architecture, original content, consistent data, and pages that are genuinely useful. Generative engines also rely on self-contained answers, verifiable proof, clearly defined entities, and pages that spell out use cases with precision. There’s no tag that guarantees a citation.
Yes, for many SaaS marketing sites. Webflow makes it easy to structure CMS collections and reusable components so the Growth team can publish and update pages without depending on a product sprint. The SaaS app features stay managed in the right product stack.
Yes, as long as you prepare the migration properly: URL inventory, redirects, tags, content, collections, pagination, sitemap, and post-launch checks. The lemlist migration carried out by Gemeos shows why SEO needs to be treated as a migration project in its own right.
The metrics depend on the sales model, but we usually track demo requests, account signups, trials, clicks to pricing, visits to security or integrations pages, funnel progression, and lead quality. Traffic metrics alone aren’t enough to measure the site’s impact.
It depends on the business model, how standardized the offer is, and the sales cycle. A self-service SaaS often benefits from transparent pricing, while an enterprise offer may need a more consultative framework. The choice should fit the buying journey, not follow a one-size-fits-all rule.
The marketing site is there to communicate value, attract the right prospects, and move them toward action. The product delivers the service. Both need to share a consistent identity and data, but they don’t have the same technical constraints or the same iteration cycles.
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