Custom logo design, with

Minimalist in form, Maximum impact

Your brand deserves a clear, memorable, and instantly recognizable symbol.

Why entrust your logo creation to an agency?

01

Immediate Recognition

A good logo makes your brand instantly recognizable. It helps people remember and find you more easily, especially in markets where everything looks the same.

02

Credibility and Trust

The logo is often the first "quality signal." A clean, consistent, and premium design reassures, conveys professionalism, and increases your perceived value.

03

Consistency across all your platforms

A well-designed logo adapts everywhere: website, product, social media, print, pitch deck, app... It becomes the foundation of a strong visual identity and avoids makeshift solutions that make the brand confusing.

These companies' marketing teams trust us

Votre logo

Finary company logo with stylized 'F' symbol and the word 'Finary' in black font.
Finary company logo with stylized 'F' symbol and the word 'Finary' in black font.
Finary company logo with stylized 'F' symbol and the word 'Finary' in black font.
Finary company logo with stylized 'F' symbol and the word 'Finary' in black font.
Finary company logo with stylized 'F' symbol and the word 'Finary' in black font.
Finary company logo with stylized 'F' symbol and the word 'Finary' in black font.
Finary company logo with stylized 'F' symbol and the word 'Finary' in black font.

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Mathieu M

CMO

Logo designed to inspire confidence

Clarity, consistency, credibility

Your logo, adapted into multiple versions — horizontal, vertical, monochrome, and favicon — ready for every touchpoint.

A go-to reference that defines how your logo should be used and keeps your brand consistent across every touchpoint.

A logo designed to last

We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout — typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.

David BERNARD

CEO & Founder @AssessFirst

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley Arod

Founding Partner. Asset & Risk Management @Avnear

A great experience with Gemeos on our website redesign. The team was responsive, attentive, and proactive from start to finish. The result perfectly reflects the image we wanted to convey.

Loïc Calvy

Co-founder @Bloomays

Thanks to the whole team, always going the extra mile to push the boundaries!

Florent Darrault

CMO @Cureety

Adaptability, Speed, Great communication, Specialist(s), Efficiency, Good vibes, Professionalism, Competitive pricing, Agility, Strong support, Analytical skills, Cutting-edge, Seriousness, Friendly, Responsiveness, Flexibility, Reliability, Expertise, Attentive, Creativity

Hugo Bouchillou

CEO @Cycle Events

Gemeos worked on the Webflow integration as part of our website redesign, with the goal of giving our Growth team back control over landing page creation and improving web performance and SEO. I highly recommend Sandro for his availability, responsiveness, teaching approach, and, above all, his understanding of our business needs.

Florian Corteel

SEO Manager @Finary

Key steps for successful logo creation

simple and effective

No magic formula, just a proven method and concrete results.

Roadmap

Timeline

Illustrated rocket launching upward, symbolizing startup growth and business acceleration.

Brief & Kick-off

Brief & Kick-off

It all starts with a conversation. You introduce us to your company, your values, your target audience, and your preferences. Together, we define the creative brief that will guide the entire process.

Exploration and Inspiration

Exploration and Inspiration

We study your industry, your competitors, and current trends. We gather visual references to fuel our thinking and propose relevant directions.

Design & Refinement

Design & Refinement

Our designers explore 2 to 3 avenues: shapes, symbols, typography, colors… This creative phase helps bring forth the strongest concepts.

Validation & variations

Validation & variations

We present our proposals and gather your feedback. Need revisions? We refine until you are completely satisfied.

Delivery & guide

Delivery & guide

We deliver your logo in all necessary formats along with a small usage guide.

Brief & Kick-off

It all starts with a conversation. You tell us about your company, your values, your target audience, and your preferences. Together, we define the creative brief that will guide the entire process.

1

Exploration and inspiration

We study your industry, your competitors, and current trends. We gather visual references to fuel our thinking and propose relevant directions.

2

Design & Refinement

Our designers explore 2 to 3 avenues: shapes, symbols, typefaces, colors... This creative phase allows the strongest concepts to emerge.

3

Validation & Variations

We present our proposals and gather your feedback. Need changes? We refine until the result perfectly suits you.ut.

4

Delivery & Guide

We deliver your logo in all necessary formats with a small user guide t vulputate magna.

5

+250 companies supported

Discover our clients' feedback

4.9/5   • 97 reviews

Most agencies make a great first impression and sell you the dream in those early conversations, but that illusion fades fast once the contract is signed. With Gemeos, it’s different. Gemeos are professional and genuinely committed to doing things right and fast. I really recommend them. And this is the first time I’ve ever recommended an agency.

Quentin Mayet

VP Marketing @Paradox

We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!

Thomas Beylot

VP Product @Modjo

“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”

Martin Catineau

Head of Market @Openeat

Really great working with you — you get up to speed really fast, and the process is frictionless 🔥

Kévin Moënne-Loccoz

VP of Product & Design @Lemlist

Sandro and his team are incredibly efficient and really attentive. They have a great grasp of their clients’ SEO challenges and always come up with the right solutions. Highly recommend

Jules Ratier

CEO @Koncile

Gemeos delivered a showcase website that met our standards, while still working within a pretty tight timeline. Their process was efficient, and they were available, attentive, and very responsive throughout the project. They’re a highly complementary and very capable duo. Highly recommend!

Thibaud Bertrand

Head of Marketing @Side

“Great Webflow agency. Available, attentive, and responsive. We brought them in to redesign our Nuant.com website, providing the Figma mockups. We’re very happy with the result, and their Webflow expertise is a real asset.”

Leo Carli

Product Marketing Manager @Nuant

We worked with Gemeos for several months on the redesign of our site and the launch of our new Taalent.ai offering in the U.S. market. The team was able to combine strategic vision, high-quality execution, and great responsiveness throughout the project. An effective collaboration that I’d recommend without hesitation.

Alexandre Duffaut

CEO @Noota

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley Arod

Founding Partner. Asset & Risk Management @Avnear

Gemeos worked on the Webflow integration as part of our website redesign, with the goal of giving our Growth team back control over landing page creation and improving web performance and SEO. I highly recommend Sandro for his availability, responsiveness, teaching approach, and, above all, his understanding of our business needs.

Florian Corteel

SEO Manager @Finary

Thanks to the whole team, always going the extra mile to push the boundaries!

Florent Darrault

CMO @Cureety

We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout — typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.

David BERNARD

CEO & Founder @AssessFirst

Sacha & Sandro worked on the redesign and migration of our website with a few clear goals: create a unique, differentiated visual identity, clarify our message and value proposition, smooth out the customer journey, and ultimately generate more business opportunities. We’re very happy with the result, and the numbers speak for themselves. Sacha & Sandro are skilled, committed, conscientious, passionate, and they see things through to the end. I highly recommend them!

Idir AIT SI AMER

CEO @Tracktor

WhattheFAQ?

What makes a good professional logo?

A good professional logo meets five criteria. It is memorable, legible at all sizes, adaptable across all media, timeless (not slave to trends), and consistent with the brand's positioning. The last criterion is often the most overlooked: a logo can be graphically appealing yet completely irrelevant to what the brand aims to project.

At Gemeos, we evaluate a logo based on its ability to perform in the most challenging contexts: 16x16 favicon, black and white print, dark background. If it holds up under these conditions, it will hold up anywhere.

Critère Ce que ça signifie concrètement
Mémorable Reconnaissable après une seule exposition
Lisible Fonctionne en favicon, en grand format, en N&B
Déclinable Versions horizontale, verticale, icône seule disponibles
Intemporel Ne sera pas daté dans 5 ans
Cohérent Reflète le positionnement et la cible de la marque

How much does it cost to create a logo?

Le prix varie énormément selon le niveau de prestation. Un logo généré par IA ou commandé sur une plateforme de freelances peut coûter moins de 100 €. Un logo créé par une agence spécialisée avec une démarche stratégique se situe entre 1 500 et 10 000 €. La différence ne tient pas à la complexité graphique, elle tient au travail en amont : brief de positionnement, explorations créatives, tests de déclinaisons, versions finales livrées dans tous les formats.

Niveau de prestation Fourchette de prix Ce que vous obtenez
IA / générateur en ligne 0 à 50 € Logo générique, droits flous, pas de stratégie
Freelance plateforme 100 à 500 € Exécution graphique, peu de démarche stratégique
Freelance senior 500 à 2 000 € Brief, explorations, livrables propres
Agence spécialisée 2 000 à 10 000 € Stratégie, identité complète, brand book, déclinaisons

Le vrai risque d'un logo low cost : devoir tout refaire 18 mois plus tard quand la marque commence à scaler. C'est souvent plus coûteux que d'avoir bien fait dès le départ.

Comment choisir une agence de création de logo ?

Trois éléments à vérifier avant de signer : le portfolio, le process, et la compréhension de votre secteur. Le portfolio vous dit ce que l'agence sait faire graphiquement. Le process vous dit si elle va travailler avec vous ou juste vous livrer des fichiers. Et la compréhension sectorielle, c'est ce qui fait la différence entre un logo générique et un logo qui positionne vraiment.

Méfiez-vous des agences qui vous proposent un logo en 48h sans brief stratégique. Un bon logo ne peut pas être créé sans avoir compris à qui vous parlez et ce que vous voulez projeter.

Ce qu'il faut évaluer Bonne agence Signal d'alarme
Portfolio Varié, cohérent, contextualisé Que des mockups sans cas réels
Process Brief structuré, étapes définies, validation itérative Livraison directe sans aller-retour
Compréhension secteur Questions sur votre marché et vos concurrents Aucune question sur votre positionnement
Livrables Tous les formats sources + guide d'usage Juste un PNG envoyé par email

Création de logo sur mesure ou modèle préconçu : que choisir ?

Ça dépend de votre stade et de vos ambitions. Un modèle préconçu (Canva, Looka, Tailor Brands) peut suffire pour tester une idée ou lancer un MVP. Dès que vous avez validé votre offre et que vous voulez construire une marque durable, la création sur mesure devient indispensable.

Un logo sur mesure, c'est un actif propriétaire. Un modèle préconçu, c'est une licence : d'autres entreprises peuvent utiliser la même base graphique que vous.

Modèle préconçu Création sur mesure
Prix Gratuit à 100 € 500 € à 10 000 €+
Délai Immédiat 2 à 6 semaines
Propriété Licence partagée 100% propriétaire
Différenciation Faible Forte
Adapté pour MVP, test d'idée Marque durable, croissance

Création de logo, identité visuelle et branding : quelles différences ?

Ce sont trois niveaux d'un même chantier, du plus étroit au plus large.

Le logo est un élément graphique. L'identité visuelle est le système complet autour du logo : couleurs, typographies, iconographie, grille, règles d'usage. Le branding englobe tout ça et y ajoute la dimension stratégique : positionnement, valeurs, ton de voix, expérience de marque.

Niveau Ce que ça couvre Livrable principal
Logo Signe graphique de la marque Fichiers SVG/PNG en plusieurs variantes
Identité visuelle Logo + système graphique complet Charte graphique
Branding Identité visuelle + stratégie de marque + ton Brand book complet

La plupart des startups commandent un logo alors qu'elles ont besoin d'une identité visuelle. Et beaucoup d'agences livrent une identité visuelle sans avoir fait le travail de branding en amont. Résultat : un système graphique cohérent qui ne dit rien de précis à la cible.

Refonte de logo : quand faut-il moderniser son identité visuelle ?

Il y a quatre signaux qui indiquent qu'une refonte s'impose : votre marché a évolué et votre logo ne reflète plus votre positionnement actuel, votre identité visuelle semble datée face à vos concurrents, vous avez pivoté (cible, offre, nom), ou vous préparez une levée de fonds ou une internationalisation.

Ce qu'il ne faut pas faire : rebrander parce que le fondateur s'est lassé de son logo. Une refonte coûte cher en temps et en ressources, et elle crée de la confusion si elle n'est pas justifiée par une vraie évolution business.

Signal Refonte justifiée ?
Logo daté visuellement Oui, si ça nuit à la perception de la marque
Pivot d'offre ou de cible Oui, le logo doit refléter le nouveau positionnement
Levée de fonds ou internationalisation Oui, moment clé pour professionnaliser l'image
Fondateur lassé du logo Non, ce n'est pas une raison suffisante
Concurrents ont rebranded Peut-être, à évaluer selon l'impact perçu

Quels livrables recevoir après la création d’un logo ?

Une agence sérieuse doit vous livrer a minima : les fichiers sources éditables, toutes les variantes du logo, les formats adaptés à chaque usage, et un guide d'utilisation. Si vous ne recevez qu'un PN=G sans fichiers sources, vous n'êtes pas propriétaire de votre logo dans le sens opérationnel du terme.

LivrableFormatPourquoi c'est indispensable
Fichiers sourcesAI, EPS ou FigmaPermet toute modification future
Logo vectorielSVG, PDFRedimensionnable sans perte de qualité
Logo rasterPNG fond transparent, JPGUsage web et réseaux sociaux
VariantesHorizontal, vertical, icône seule, N&BAdaptabilité selon le contexte
Guide d'utilisationPDFRègles d'usage, zones d'exclusion, couleurs exactes

Let’s f*****G GO !!

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