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HR Web Agency

Clear HR journeys that convert clients and candidates

In HR, a recruitment firm, an HR software publisher, and a talent platform can’t share the same journey or the same proof points. Gemeos builds the site around the audiences, connected tools, and expected conversions, then aligns UX/UI, Webflow, SEO/GEO, tracking, and CRO around those use cases. The foundation of our web agency is built for candidate data, handoffs to the ATS, and AI use cases that need to stay clear and properly framed.

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4.9/5· 97 reviews

+250 companies trust us

  • AssessFirst
  • Side
  • Bloomays
  • Kalent
  • Fenoma
  • Beager
  • Unow

Measurable results for companies like yours

We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout, typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.
David BERNARDCEO & Founder @AssessFirst
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4.9/5· 97 reviews

What is your profile?

Expertise tailored to every HR function

A high-performing HR website needs to clearly separate the expectations of companies, candidates, and users while staying aligned with your core business tools. The steps below define the audiences, architecture, ATS journeys, proof points, SEO/GEO, and tracking before launch.

  • goal

    Generate business opportunities while attracting the talent you’re looking for.

  • Audiences

    HR leaders, executives, managers, candidates, and subject matter experts.

  • Key pages

    expertise, industries, roles, methodology, consultants, services, candidates, case studies.

  • Conversion

    Recruitment brief, initial contact, application, CV submission.

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4.9/5· 97 reviews

The Web Challenges Unique to HR

The five biggest challenges are differentiation, managing multiple candidate journeys, delivering a strong candidate experience, keeping data compliant in an increasingly AI-driven landscape, and staying visible in searches that are becoming more and more specific.

Differentiate an HR offering in a market where everyone sounds the same

Problem
Agencies and software companies often make the same promises around people, performance, and support. Without proof or visible specialization, their offers become hard to tell apart.
Solution
We structure positioning around the problems we solve, the industries we serve, the buyer profiles we target, the methods we use, and the proof we can actually show. Generic content gets replaced with pages that help decision-makers understand when and why to choose the offer.
Indicator
Engagement on service pages, clicks through to case studies, qualified inquiries, conversion rate, and lead distribution by offer.

Build Two Cohesive Journeys for Clients and Candidates

Problem
A firm can try to win over both an HR leader and a candidate on the same site, even though their goals are often at odds. One single navigation ends up serving neither audience well.
Solution
We separate entry points, content, and CTAs by audience, while keeping one shared brand system. Clients get quick access to expertise and proof points. Candidates get jobs, roles, and application details.
Indicator
clicks by audience, client conversion, candidate conversion, application abandonment rate, and navigation depth.

Reduce friction between your website, ATS, and HRIS

Problem
User journeys often break the moment someone leaves the site for an ATS, a calendar, or an external platform. Design gaps, lost context, and tracking breaks make the experience less seamless and the data less reliable.
Solution
We map the handoff points between the marketing site and your HR tools, handle redirects, messaging, campaign settings, and tracking events, then test the mobile journeys.
Indicator
ATS conversion rate, drop-off between the website and the application, tracking errors, completed applications, and acquisition source quality.

Treat Candidate Data and AI as a Design Challenge

Problem
In 2026, the CNIL has made recruitment one of its enforcement priorities and is continuing its work on AI in the workplace, especially around bias and individual rights. Application forms, scoring tools, and AI claims can’t be treated as simple marketing assets.
Solution
We minimize the data we ask for, clarify the role of connected tools, and plan for the information needed throughout the journey. Legal decisions, retention periods, and AI use cases are still validated by the relevant HR, legal, or DPO teams.
Indicator
abandoned fields, data-related requests, compliance incidents, validation time, application completion rate.

Be visible for the right searches without turning your site into a duplicate job board

Problem
Searches cover job roles, industries, HRIS solutions, HR challenges, specialist firms, and AI-related questions. Copying thousands of job listings or near-identical pages creates very little value.
Solution
We build SEO/GEO around distinct intents: expertise, industries, roles, products, integrations, and in-depth content. Job listings still have value, but they don’t replace a structured content architecture.
Indicator
non-branded traffic, visibility by query cluster, organic leads, organic applications, and pages visible in generative experiences when they can be tracked.

Details that make all the difference

What Gemeos Does That Competitors Don’t

  • Employers, candidates, and users all see the same messaging and navigation.

    We separate employer, candidate, and user journeys from the very start of the architecture.

  • Job postings and applications are added without any real continuity with the ATS.

    The ATS remains the source of truth, with a clear flow between content, job postings, and applications.

  • HR services or solutions are presented by features rather than business problems.

    Pages connect services or products to HR challenges, personas, and real-world use cases.

  • Employer branding and proof points are bundled together, without stepping in at the right moment in the candidate journey.

    Proof, culture, and employer brand are placed where they reduce hesitation.

  • SEO is handled after the design on a few service or offer pages.

    SEO and GEO shape roles, solutions, and expertise before the wireframes.

  • Reporting tracks applications and leads without distinguishing quality, source, or stage in the journey.

    Tracking distinguishes applications, leads, and progress by audience, source, and journey.

Designed to inspire confidence

Our Expertise, Supporting HR Teams

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4.9/5· 97 reviews

  • Branding

    Build a strong, memorable brand identity that reflects your positioning and builds trust at every touchpoint.

  • Design

    Interfaces designed to convert, clear, consistent, and aligned with your users’ expectations.

  • Web development

    A fast, scalable site that’s easy to evolve, thanks to a clean, high-performance Website build, whatever the CMS or tech stack.

  • SEO/GEO

    Boost your visibility on Google and AI search engines to attract qualified, long-term traffic.

  • CRO, tracking & analytics

    Continuous analysis, testing, and optimization to turn more visitors into customers.

  • Dedicated team

    A hands-on team by your side, here for the long haul, helping your site evolve with your business goals.

"Professional, responsive, and committed to their clients' success, Gemeos is the first agency I recommend without hesitation.

Quentin Mayet, VP Marketing @Paradox

"Gemeos handled the Webflow integration for our site redesign, giving our Growth team full control over landing pages while optimizing both web performance and SEO."

Florian Corteel, SEO Manager @Finary

“Working with them was incredibly efficient; the agency is highly responsive and adapts to any unforeseen challenges. Our site engagement rate increased by 58%!”

Thomas Beylot, VP Product @Modjo

“Gemeos delivered a showcase site that met all our requirements while working to quite tight deadlines. Their methodology was efficient, and they remained available, attentive, and highly responsive throughout the project. They are a complementary and very skilled duo. Kudos to them!”

Thibaud Bertrand, Head of Marketing @Side

Our work

You don't need to rebuild everything to make a big change

Before
Before: Noota
After
After: Noota

Our methodology

The Steps to Build a High-Performing HR Website

A high-performing HR website needs to clearly separate the expectations of companies, candidates, and users while staying aligned with your core business tools. The steps below define the audiences, architecture, ATS journeys, proof points, SEO/GEO, and tracking before launch.

Method view

  1. Audit & Assessment

    Analysis of existing assets, competitor benchmarking, and SEO, UX, and conversion gaps. Priority report ranked by business impact.

  2. Strategy & Architecture

    Sitemap, wireframes, content brief, and design. User journey validation and integration of regulatory requirements.

  3. Design & Development

    Figma mockups, validation, and Webflow integration with a structured CMS. Every component is editable without a developer.

  4. SEO & Launch

    On-page optimization, redirects, Search Console, and team training. Launch checklist validated point by point.

  5. Monitoring & Optimization

    Monthly reporting focused on business metrics. Continuous CRO iterations. Site evolution managed independently or with our support.

  1. Audit & Assessment

    Analysis of existing assets, competitor benchmarking, and SEO, UX, and conversion gaps. Priority report ranked by business impact.

  2. Strategy & Architecture

    Sitemap, wireframes, content brief, and design. User journey validation and integration of regulatory requirements.

  3. Design & Development

    Figma mockups, validation, and Webflow integration with a structured CMS. Every component is editable without a developer.

  4. SEO & Launch

    On-page optimization, redirects, Search Console, and team training. Launch checklist validated point by point.

  5. Monitoring & Optimization

    Monthly reporting focused on business metrics. Continuous CRO iterations. Site evolution managed independently or with our support.

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4.9/5· 97 reviews

+250 companies supported

What our clients say about Gemeos

4.9/5· 97 reviews

"Most agencies make a great first impression and sell you the dream in those early conversations, but that illusion fades fast once the contract is signed. With Gemeos, it’s different. Gemeos are professional and genuinely committed to doing things right and fast. I really recommend them. And this is the first time I’ve ever recommended an agency.

Quentin MayetVP Marketing @Paradox

“We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!”

Thomas BeylotVP Product @Modjo

“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”

Martin CatineauHead of Market @Openeat

Really great working with you, you get up to speed really fast, and the process is frictionless 🔥

Kévin Moënne-LoccozVP of Product & Design @Lemlist

“Sandro and his team are incredibly efficient and really attentive. They have a great grasp of their clients’ SEO challenges and always come up with the right solutions. Highly recommend”

Jules RatierCEO @Koncile

“Gemeos delivered a showcase site that met all our requirements while working to quite tight deadlines. Their methodology was efficient, and they remained available, attentive, and highly responsive throughout the project. They are a complementary and very skilled duo. Kudos to them!”

Thibaud BertrandHead of Marketing @Side

“Great Webflow agency. Available, attentive, and responsive. We brought them in to redesign our Nuant.com website, providing the Figma mockups. We’re very happy with the result, and their Webflow expertise is a real asset.”

Leo CarliProduct Marketing Manager @Nuant

"We worked with Gemeos for several months on the redesign of our site and the launch of our new Taalent.ai offering in the U.S. market. The team was able to combine strategic vision, high-quality execution, and great responsiveness throughout the project. An effective collaboration that I’d recommend without hesitation."

Alexandre DuffautCEO @Noota

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley ArodFounding Partner. Asset & Risk Management @Avnear

"Gemeos worked on the Webflow integration as part of our website redesign, with the goal of giving our Growth team back control over landing page creation and improving web performance and SEO. I highly recommend Sandro for his availability, responsiveness, teaching approach, and, above all, his understanding of our business needs."

Florian CorteelSEO Manager @Finary

Thanks to the whole team, always going the extra mile to push the boundaries!

Florent DarraultCMO @Cureety

We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout, typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.

David BERNARDCEO & Founder @AssessFirst

"Sacha & Sandro worked on the redesign and migration of our website with a few clear goals: create a unique, differentiated visual identity, clarify our message and value proposition, smooth out the customer journey, and ultimately generate more business opportunities. We’re very happy with the result, and the numbers speak for themselves. Sacha & Sandro are skilled, committed, conscientious, passionate, and they see things through to the end. I highly recommend them!”

Idir AIT SI AMERCEO @Tracktor
View more

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Do you have any questions?

FAQ

What Is an HR Web Agency?

A web agency specialized in HR designs the site around the customer, candidate, and user journeys, connected HR tools, and the proof decision-makers expect. It has to bring positioning, UX/UI, SEO/GEO, ATS or HRIS, tracking, and data compliance together without turning the site into a simple brochure.

Why Choose a Web Agency Specializing in HR?

Because an HR player often has to win over multiple audiences, manage job listings or dynamic content, connect business tools, and track different conversion goals. An agency used to these constraints can handle them from the architecture and CMS stage, instead of fixing them after launch.

What Pages Should a Recruitment Firm Website Include?

The core structure usually includes expertise, industries, roles, methodology, team, client case studies, candidate portal, job openings, content, and contact. Customer and candidate journeys should be separated from the start of the navigation.

How Do You Connect a Webflow Site to an ATS?

Depending on the tool, the connection can happen through an API, an embed, a deep link, or an automation. What matters is keeping the journey seamless and measuring the handoff between the site and the ATS correctly.

Does AI in Recruitment Change Website Design Requirements?

It reinforces the need for transparency and clear framing when a tool collects, sorts, or analyzes candidate data. The site should explain the service’s role without overpromising, while the exact requirements are validated with legal teams or the DPO.

How Do You Work on SEO for a Recruitment Agency?

Opportunities often sit at the intersection of expertise, industries, roles, locations, and HR challenges. Job listings can help with visibility, but they shouldn’t be the site’s only SEO foundation.

How Do You Prepare an HR Player for Generative Engines?

Pages need to clearly define expertise, roles, industries, methodologies, and proof points. Self-contained answers and coherent entities make interpretation easier, but no optimization can guarantee a citation.

Can You Measure Applications Coming From SEO?

Yes, if tracking is planned all the way through to the ATS handoff or the form. You need to define the events, keep useful parameters across domains when possible, and distinguish between started applications, completed applications, and business leads.

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