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Openeat is reinventing meal vouchers: no payroll deductions, no physical card, accepted everywhere. During their product repositioning, they needed a site that lived up to that promise — aligned with their new messaging and built to convert HR leaders and CFOs.
Koncile automates document data extraction with OCR and AI. Their challenge: become the go-to reference in a technical market where credibility comes from both the content and the product.
At launch, the site didn’t reflect the maturity of the product. Generic visual identity. Hard-to-read structure. No SEO presence. Our mission: rebuild everything — art direction, UI design, Webflow, and organic acquisition.
Industry
Saas
Services
Artistic Direction
UX/UI Design
Development
SEO
A visual direction that breaks from industry norms
All meal voucher solutions play the same game: institutional green, generic visuals, corporate tone. Openeat’s brief was clear — stand out without losing sight of their B2B audience.
We explored several art direction routes before locking in a visual system built around clarity, dense information, and a warm visual feel that cuts through the usual coldness of the HR space.
The result: a site identity that reads like a competitive edge, not an institutional brochure.
The visual system leans into immediate proximity with employees. But the “app” positioning can slow down buying decisions from HR leaders or executives who are looking for a professional solution — not a mobile app.
The new version makes a clear pivot toward the buyer audience: HR leaders and executives. The dark card block immediately anchors authority. “The employee meal voucher app for tomorrow’s workforce” is no longer an emotional promise. It’s a market position.
Summary
“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”
Martin Catineau
Head of Market @Openeat
A component system built to scale
Design doesn't stop at the homepage. Openeat has a dense content ecosystem: category blog, toolbox, webinars, customer testimonials, simulator, FAQ, partner pages. We designed a complete UI Kit — typography, colors, spacing, interactive states — that brings all of these surfaces together in one coherent system.
Each template was designed to stand on its own while staying inside the same system. The goal: any new page the Openeat team creates keeps the same level of visual quality, with no design support needed.
Summary
“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”
Martin Catineau
Head of Market @Openeat
A CMS architecture that gives the client full ownership
The Webflow build was delivered on a multilingual foundation, with CMS collections structured around each content type: blog articles (categorized), webinars with an embedded video player, customer testimonials, toolbox resources, and partner pages. Each collection was designed so Openeat’s marketing team could add, edit, or archive content without touching code. Interactions, animations, and UI micro-details were faithfully recreated from Figma. The launch included DNS setup (OVH → Webflow), tracking integration (multi-level UTM, Microsoft Clarity), and full handoff training — today, the client manages the site completely on their own.
Summary
“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”
Martin Catineau
Head of Market @Openeat
A semantic architecture built to dominate the SERPs and AI answers
Openeat’s SEO doesn’t stop at a few title tags. We built a full content architecture around the “meal vouchers” semantic cluster: pillar pages, categorized blog articles (deep dives, HR guides, regulatory updates), a structured FAQ, resource pages, and a toolbox. Every template was optimized for SXO — user experience and search visibility are handled at the same time, not in two separate steps.
On the technical side, the week 10 SEO audit covered: Hn tags, dynamic metadata through the CMS, URL structure, contextual internal linking, semantic HTML markup, load times, and Core Web Vitals.
As LLMs gain ground in search results (Google AI Overviews, ChatGPT, Perplexity), we structured Openeat’s content so AI models can read it and extract it cleanly. That means direct answers to questions inside the articles, explicit Q&A structures, dense semantic markup, and lexical consistency across the entire corpus. The goal: make Openeat the go-to reference when an HR professional asks an AI about meal vouchers.
Summary
“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”
Martin Catineau
Head of Market @Openeat
Let’s f*****G GO !!
Alexandre
Max
Enora
Bryan
Cannelle
Tiphaine
You'll :heart: our collaboration...
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