Fenoma x Gemeos

Branding, art direction, UX/UI, Webflow, and SEO for Fenoma, boutique recruiting for Product, Data, AI & Engineering teams across Europe and North America.

Fenoma website on a laptop hung by cables, headline “Nous recrutons des personnes qui élèvent le niveau”

Fenoma: The recruiting firm that hires people who raise the bar

Fenoma is a boutique recruiting firm specializing in Product, Data, AI, and Engineering talent for startups and scale-ups operating between Europe and North America. Their philosophy: quality over quantity, always. No mass CV blasts. No recruiting theater.

Gemeos built Fenoma’s visual identity from the ground up, branding, art direction, UX/UI design, Webflow development, and SEO optimization, for a site as demanding as the hires they deliver.

Industry: HR
Services: Branding; Artistic Direction; UX/UI Design; Development; SEO

Branding: A visual identity as selective as the firm

Fenoma’s branding had to embody a rare stance in recruiting: direct, demanding, and free of corporate bullshit. Gemeos developed a clean, memorable visual identity built to speak to founders, CPOs, and CTOs at Europe’s best startups.

Branding deliverable	Details
Logotype	Creation, clean and memorable
Brand guidelines	Palette, typography, usage rules
Variations	Digital assets and communications
Guidelines	Full guidelines for LinkedIn communications

Fenoma website mockups on a yellow background, homepage reading “We recruit people who raise the standard”

Art Direction: A Boutique World, Between London and Paris

Fenoma’s art direction had to break away from standard recruiting codes. Gemeos built an editorial visual world that feels elegant and exclusive, and speaks to top tech talent as well as the founders looking for them.

Art Direction Element	Approach
Visual World	Boutique, editorial, between Europe and North America
Graphic Tone	Confident restraint, without standard HR codes
Typography	Character and readability, with a strong personality
Brand Consistency	Aligned with Fenoma’s branding

Phenomenon & Energy
A massive, contemporary sans-serif typeface sets a high bar from the very first glance, bold, structured, and confident without feeling aggressive. The vibrant gradient keyword in the hero turns energy and momentum into something you can see: not a decorative effect, but a deliberate choice. Human imagery in natural light grounds the message in reality, Fenoma talks performance through people, not abstractions. The palette pairs a restrained base with bright accents that capture the energy of the phenomenon. A modern, confident, high-energy identity.
Discernment & Precision
A deliberate typographic contrast between a structured, expert sans serif and a more expressive, instinctive italic, a reflection of Fenoma’s DNA: rigorous process and sharp instinct in selection. Blur becomes a strategic element: slightly veiled images that gradually reveal clarity, visually expressing the essence of Fenoma’s recruiting approach, bringing clarity out of complexity. Fine line icons capture the boutique, made-to-measure feel. The restrained editorial palette plays with light and rhythm rather than spectacle. A more signature-led stance. Less showy. More selective.
Dark & Typographic
Same typographic energy as Concept 1, but pushed to the extreme in a dark, immersive world. The deep khaki background makes the extra-bold white type pop, with vibrant yellow-green accents, a sharp contrast that sticks instantly. Human photography is woven directly into the headline, merging image and text into a single composition. The cream-colored client section creates a welcome breather between two dark blocks. A radical, signature direction that positions Fenoma as a standout player in tech recruiting.

Fenoma homepage on black: headline “We recruit people who raise the standard”, portraits and client logos

Concept 1

Laptop suspended by cables on a yellow background, showing Fenoma website mockups in Figma

UX/UI Design: A Site That Filters as Much as It Attracts

The Fenoma site doesn’t try to please everyone, and that’s intentional. The pages are clear, direct, and free of unnecessary friction. Every section supports the positioning: explain what makes Fenoma different, who it serves, and how to start a conversation.

Designed Page	UX Goal
Homepage	Boutique positioning, conversation CTA
Services Page	Success-based recruiting + flexible RPO
Markets Page	Europe & North America
About Page	Philosophy and selective approach
Contact Page	Direct conversation, no corporate form

Smartphone showing the Fenoma mobile site, "Nos accompagnements" section with an "Impact immédiat" card, yellow background

Webflow Build: A Lightweight, Precise, and Efficient Site

Fenoma’s Webflow build reflects the firm’s approach: no unnecessary effects, no clutter, just clean execution. The site is responsive, fast, and easy to manage on your own.

Technical Aspect	Detail
Platform	Webflow
Responsive	Desktop, tablet, and mobile
Performance	Lightweight and fast loading
Maintenance	Client autonomy via Webflow Editor

Fenoma homepage on a laptop: “Nous recrutons des personnes qui élèvent le niveau” (We hire people who raise the bar)

SEO: Visibility for Tech & Product Hiring Searches

Fenoma’s SEO strategy was built around high-intent searches in tech recruiting: Product Manager recruitment agency, Data Engineer recruiting, engineering recruitment London startup. The goal: attract founders and hiring managers at the right moment in their journey.

SEO Focus	Action
Strategic keywords	Product, Data, AI, Engineering recruiting, FR + EN
On-page optimization	Titles, meta, Hn, semantic structure
Technical SEO	Speed, clean URLs, sitemap
SEO content	Pages by expertise and geographic market
Internal linking	Services → markets → client case studies