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Fenoma x Gemeos

Branding, art direction, UX/UI, Webflow, and SEO for Fenoma — boutique recruiting for Product, Data, AI & Engineering teams across Europe and North America.

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Fenoma — The recruiting firm that hires people who raise the bar

Fenoma is a boutique recruiting firm specializing in Product, Data, AI, and Engineering talent for startups and scale-ups operating between Europe and North America. Their philosophy: quality over quantity, always. No mass CV blasts. No recruiting theater.

Gemeos built Fenoma’s visual identity from the ground up — branding, art direction, UX/UI design, Webflow development, and SEO optimization — for a site as demanding as the hires they deliver.

Industry

Services

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Branding — A visual identity as selective as the firm

Fenoma’s branding had to embody a rare stance in recruiting: direct, demanding, and free of corporate bullshit. Gemeos developed a clean, memorable visual identity built to speak to founders, CPOs, and CTOs at Europe’s best startups.

Branding deliverableDetails
LogotypeCreation — clean and memorable
Brand guidelinesPalette, typography, usage rules
VariationsDigital assets and communications
GuidelinesFull guidelines for LinkedIn communications
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Art Direction — A Boutique World, Between London and Paris

Fenoma’s art direction had to break away from standard recruiting codes. Gemeos built an editorial visual world that feels elegant and exclusive — and speaks to top tech talent as well as the founders looking for them.

Art Direction ElementApproach
Visual WorldBoutique, editorial, between Europe and North America
Graphic ToneConfident restraint, without standard HR codes
TypographyCharacter and readability, with a strong personality
Brand ConsistencyAligned with Fenoma’s branding

Phenomenon & Energy

A massive, contemporary sans-serif typeface sets a high bar from the very first glance — bold, structured, and confident without feeling aggressive. The vibrant gradient keyword in the hero turns energy and momentum into something you can see: not a decorative effect, but a deliberate choice. Human imagery in natural light grounds the message in reality — Fenoma talks performance through people, not abstractions. The palette pairs a restrained base with bright accents that capture the energy of the phenomenon. A modern, confident, high-energy identity.

Discernment & Precision

A deliberate typographic contrast between a structured, expert sans serif and a more expressive, instinctive italic — a reflection of Fenoma’s DNA: rigorous process and sharp instinct in selection. Blur becomes a strategic element: slightly veiled images that gradually reveal clarity, visually expressing the essence of Fenoma’s recruiting approach — bringing clarity out of complexity. Fine line icons capture the boutique, made-to-measure feel. The restrained editorial palette plays with light and rhythm rather than spectacle. A more signature-led stance. Less showy. More selective.

Dark & Typographic

Same typographic energy as Concept 1, but pushed to the extreme in a dark, immersive world. The deep khaki background makes the extra-bold white type pop, with vibrant yellow-green accents — a sharp contrast that sticks instantly. Human photography is woven directly into the headline, merging image and text into a single composition. The cream-colored client section creates a welcome breather between two dark blocks. A radical, signature direction that positions Fenoma as a standout player in tech recruiting.

Look&Feel
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UX/UI Design — A Site That Filters as Much as It Attracts

The Fenoma site doesn’t try to please everyone — and that’s intentional. The pages are clear, direct, and free of unnecessary friction. Every section supports the positioning: explain what makes Fenoma different, who it serves, and how to start a conversation.

Designed PageUX Goal
HomepageBoutique positioning, conversation CTA
Services PageSuccess-based recruiting + flexible RPO
Markets PageEurope & North America
About PagePhilosophy and selective approach
Contact PageDirect conversation, no corporate form
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Webflow Build — A Lightweight, Precise, and Efficient Site

Fenoma’s Webflow build reflects the firm’s approach: no unnecessary effects, no clutter, just clean execution. The site is responsive, fast, and easy to manage on your own.

Technical AspectDetail
PlatformWebflow
ResponsiveDesktop, tablet, and mobile
PerformanceLightweight and fast loading
MaintenanceClient autonomy via Webflow Editor
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SEO — Visibility for Tech & Product Hiring Searches

Fenoma’s SEO strategy was built around high-intent searches in tech recruiting: Product Manager recruitment agency, Data Engineer recruiting, engineering recruitment London startup. The goal: attract founders and hiring managers at the right moment in their journey.

SEO FocusAction
Strategic keywordsProduct, Data, AI, Engineering recruiting — FR + EN
On-page optimizationTitles, meta, Hn, semantic structure
Technical SEOSpeed, clean URLs, sitemap
SEO contentPages by expertise and geographic market
Internal linkingServices → markets → client case studies

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