
Written on by Alexandre Baverel
Real estate websites that generate listings and qualified leads
In real estate, your website needs to stay useful before, during, and after a listing goes live: win a mandate, showcase a development, reassure a buyer, highlight a neighborhood, or explain a service. Gemeos structures these journeys around data, local proof, and the conversions that actually matter. Our web agency then connects UX/UI, Webflow, SEO/GEO, tracking, and CRO to an architecture that can manage listings, developments, locations, and content without relying on a portal to exist.
+250 companies trust us
Gemeos supported us through the redesign and migration of our site with a sharp understanding of our growth challenges. The result is a site that is much more aligned with our image, while giving us real autonomy on the marketing side. An expert, responsive team that is a pleasure to work with on this kind of project.
"The real issue wasn't the design, it was whether it would still work with twenty more agents. They built it for the network we'd have in two years, not the one we had at the time. Connection to our API, neighborhood pages generated properly. Since then, we can keep adding without calling them back."
"I come from hospitality, Shangri-La, Intercontinental. I spent the first month explaining to them what 'hospitality' really means. They listened, and the website says it better than I do. Twelve weeks to get there, which is short for this level of finish."
"Very few agencies truly understand finance. They know what reassures an investor and what scares them off, and you can't fake that. We never had to explain our market to them."
Gemeos supported us through the redesign and migration of our site with a sharp understanding of our growth challenges. The result is a site that is much more aligned with our image, while giving us real autonomy on the marketing side. An expert, responsive team that is a pleasure to work with on this kind of project.
Gatien de BéjarryCMO @Homunity"I come from hospitality, Shangri-La, Intercontinental. I spent the first month explaining to them what 'hospitality' really means. They listened, and the website says it better than I do. Twelve weeks to get there, which is short for this level of finish."
"Very few agencies truly understand finance. They know what reassures an investor and what scares them off, and you can't fake that. We never had to explain our market to them."
"Very few agencies truly understand finance. They know what reassures an investor and what scares them off, and you can't fake that. We never had to explain our market to them."
"The real issue wasn't the design, it was whether it would still work with twenty more agents. They built it for the network we'd have in two years, not the one we had at the time. Connection to our API, neighborhood pages generated properly. Since then, we can keep adding without calling them back."
What is your profile?
Building a high-performing real estate website starts with clarifying property types, locations, audiences, and the single source of truth for your data. The next steps structure research, property listings, local pages, forms, SEO/GEO, and business integrations to turn visibility into qualified leads.
goal
Capture seller mandates and buyer inquiries while highlighting our local roots.
Audiences
sellers, buyers, landlords, tenants, investors.
Key pages
properties, valuation, neighborhoods, agencies, agents, sale, rental, reviews, advice.
Conversion
estimate, request a visit, contact, alert, call.
goal
Market programs and qualify buyers, investors, and land sellers.
Audiences
buyers, investors, referral partners, local authorities, landowners.
Key pages
programs, lots, localization, plans, services, financing, group, contact.
Conversion
brochure, meeting, information request, booking, or site submission.
goal
Explain a digital service, generate users or leads, and reassure people about data and integrations.
Audiences
Individuals, real estate professionals, investors, partners.
Key pages
Product, Use Cases, Features, Integrations, Pricing, Security, Resources.
Conversion
sign up, demo, quote, account creation, or contact.
goal
Generate management mandates and make the services easy to understand by profile.
Audiences
Landlords, investors, tenants, co-owners.
Key pages
Property Management, Condo Association Management, Rentals, Areas, Fees, Reviews, Contact.
Conversion
estimate, management quote, appointment, tenant request.
goal
Capture property owners and travelers in a specific geographic area.
Audiences
owners, investors, premium travelers, partners.
Key pages
services, properties, destinations, management, reviews, FAQ, contact.
Conversion
Revenue estimate, management request, booking, contact request.
goal
Present the opportunities, the risks, and the approach with a high level of reassurance.
Audiences
investors, executives, high-net-worth individuals, partners.
Key pages
strategy, assets, operations, team, documentation, risks, contact.
Conversion
Book a meeting, request information, download documentation.
The five biggest challenges are managing property data, local visibility, converting sellers and buyers, keeping regulatory information up to date, and making the site useful in Google and generative engines.





Details that make all the difference
Properties, programs, and services are presented separately, without structuring journeys around a real estate project.
We structure journeys by project, property type, audience, and geographic area.
Search or ad placements are added without any strong alignment with the editorial pages.
Ads, programs, and editorial content are connected in a cohesive discovery architecture.
Duplicate local pages to cover cities, with no proof or genuinely city-specific content.
Each local page is built on offers, data, and proof that are genuinely tied to the target market.
Identical forms for estimates, buying, selling, renting, or investing.
Forms adapt to estimating, buying, selling, renting, or investing.
SEO is added after the design phase, based on a few generic keywords.
SEO and GEO structure products, services, locations, and intent before the wireframes.
Reporting measures leads without distinguishing between project type, region, or commercial quality.
Tracking connects leads to their project, region, landing page, and acquisition source.
Designed to inspire confidence
Our expertise, working for real estate players
Build a strong, memorable brand identity that reflects your positioning and builds trust at every touchpoint.
Interfaces designed to convert, clear, consistent, and aligned with your users’ expectations.
A fast, scalable site that’s easy to evolve, thanks to a clean, high-performance Website build, whatever the CMS or tech stack.
Boost your visibility on Google and AI search engines to attract qualified, long-term traffic.
Continuous analysis, testing, and optimization to turn more visitors into customers.
A hands-on team by your side, here for the long haul, helping your site evolve with your business goals.
"Professional, responsive, and committed to their clients' success, Gemeos is the first agency I recommend without hesitation.
"Gemeos handled the Webflow integration for our site redesign, giving our Growth team full control over landing pages while optimizing both web performance and SEO."
“Working with them was incredibly efficient; the agency is highly responsive and adapts to any unforeseen challenges. Our site engagement rate increased by 58%!”
“Gemeos delivered a showcase site that met all our requirements while working to quite tight deadlines. Their methodology was efficient, and they remained available, attentive, and highly responsive throughout the project. They are a complementary and very skilled duo. Kudos to them!”
Our work


Our methodology
The Steps to Build a High-Performing Real Estate Website
Building a high-performing real estate website starts with clarifying property types, locations, audiences, and the single source of truth for your data. The next steps structure research, property listings, local pages, forms, SEO/GEO, and business integrations to turn visibility into qualified leads.

Analysis of existing assets, competitor benchmarking, and SEO, UX, and conversion gaps. Priority report ranked by business impact.

Sitemap, wireframes, content brief, and design. User journey validation and integration of regulatory requirements.

Figma mockups, validation, and Webflow integration with a structured CMS. Every component is editable without a developer.

On-page optimization, redirects, Search Console, and team training. Launch checklist validated point by point.

Monthly reporting focused on business metrics. Continuous CRO iterations. Site evolution managed independently or with our support.

Analysis of existing assets, competitor benchmarking, and SEO, UX, and conversion gaps. Priority report ranked by business impact.

Sitemap, wireframes, content brief, and design. User journey validation and integration of regulatory requirements.

Figma mockups, validation, and Webflow integration with a structured CMS. Every component is editable without a developer.

On-page optimization, redirects, Search Console, and team training. Launch checklist validated point by point.

Monthly reporting focused on business metrics. Continuous CRO iterations. Site evolution managed independently or with our support.
+250 companies supported
4.9/5· 97 reviews
"Most agencies make a great first impression and sell you the dream in those early conversations, but that illusion fades fast once the contract is signed. With Gemeos, it’s different. Gemeos are professional and genuinely committed to doing things right and fast. I really recommend them. And this is the first time I’ve ever recommended an agency.
Quentin MayetVP Marketing @Paradox“We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!”
Thomas BeylotVP Product @Modjo“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”
Martin CatineauHead of Market @OpeneatReally great working with you, you get up to speed really fast, and the process is frictionless 🔥
Kévin Moënne-LoccozVP of Product & Design @Lemlist“Sandro and his team are incredibly efficient and really attentive. They have a great grasp of their clients’ SEO challenges and always come up with the right solutions. Highly recommend”
Jules RatierCEO @Koncile“Gemeos delivered a showcase site that met all our requirements while working to quite tight deadlines. Their methodology was efficient, and they remained available, attentive, and highly responsive throughout the project. They are a complementary and very skilled duo. Kudos to them!”
Thibaud BertrandHead of Marketing @Side“Great Webflow agency. Available, attentive, and responsive. We brought them in to redesign our Nuant.com website, providing the Figma mockups. We’re very happy with the result, and their Webflow expertise is a real asset.”
Leo CarliProduct Marketing Manager @Nuant"We worked with Gemeos for several months on the redesign of our site and the launch of our new Taalent.ai offering in the U.S. market. The team was able to combine strategic vision, high-quality execution, and great responsiveness throughout the project. An effective collaboration that I’d recommend without hesitation."
Alexandre DuffautCEO @NootaEfficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.
Charley ArodFounding Partner. Asset & Risk Management @Avnear"Gemeos worked on the Webflow integration as part of our website redesign, with the goal of giving our Growth team back control over landing page creation and improving web performance and SEO. I highly recommend Sandro for his availability, responsiveness, teaching approach, and, above all, his understanding of our business needs."
Florian CorteelSEO Manager @FinaryThanks to the whole team, always going the extra mile to push the boundaries!
Florent DarraultCMO @CureetyWe entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout, typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.
David BERNARDCEO & Founder @AssessFirst"Sacha & Sandro worked on the redesign and migration of our website with a few clear goals: create a unique, differentiated visual identity, clarify our message and value proposition, smooth out the customer journey, and ultimately generate more business opportunities. We’re very happy with the result, and the numbers speak for themselves. Sacha & Sandro are skilled, committed, conscientious, passionate, and they see things through to the end. I highly recommend them!”
Idir AIT SI AMERCEO @TracktorYou might also like these articles

Written on by Alexandre Baverel

Written on by Alexandre Baverel

Written on by Alexandre Baverel
Do you have any questions?
A real estate-focused web agency designs the site around the journeys of sellers, buyers, investors, and industry professionals, property feeds, local market dynamics, and conversions that actually matter. It connects UX/UI, business integrations, SEO/GEO, tracking, and proprietary content without reducing the site to a simple listings catalog.
Because a real estate website often needs to sync data, manage multiple regions, highlight local proof, and convert very different intents. An agency used to these constraints can structure the flows, the CMS, the local pages, and the conversion paths from the very start.
The core structure usually includes listings, valuations, sales, rentals, agencies, neighborhoods, team, reviews, advice, and contact. Local content and proof points should complement the catalog to also capture seller searches and listing mandates.
Yes, when the software has a usable feed or API. The architecture should define which data gets synced, how often, and how to handle deletions, statuses, and price changes.
Yes, when the website displays affected properties. Since January 1, 2026, the electricity conversion factor used in the DPE calculation has changed from 2.3 to 1.9. Older DPEs remain valid and may, in some cases, qualify for a new label certificate.
We need to prioritize the locations and areas that are actually being worked on, enrich the pages with specific local information, and connect those pages to services, teams, properties, and content. Cloned city pages should be avoided.
The site needs to clearly surface the entities: agency, locations, services, properties, programs, team, and proof points. Factual local content and self-contained answers make interpretation easier, but no optimization can guarantee a recommendation.
Not necessarily. The decision depends on quality, lifespan, volume, and the SEO value of the listings. A strategy can keep certain useful listings, deindex pages that are too thin, or handle expired properties consistently instead of leaving hundreds of low-value URLs behind.
You're going to working with us, guaranteed
Let’s f*****G GO !!