Bloomays: Webflow website for tech recruitment

Bloomays recruits tech and product talent for companies. The website had to offer two distinct journeys: finding an assignment or hiring a specialist.

Bloomays relied on Gemeos, web agency for tech recruitment players, for a more human art direction, the UX/UI for both audiences, Webflow development and SEO.

Bloomays homepage on a laptop suspended by cables, with a palm tree illustration

Bringing together the journeys of recruiters and tech talent

Bloomays connects companies with tech and product experts. These two audiences do not expect the same things: candidates want to discover opportunities, while recruiters are looking for specific skills, fast. The website therefore had to organize two clear journeys under a single identity and make the platform credible to talent and companies alike.

Gemeos designed a warmer art direction, then UX/UI tailored to candidates and recruiters. The Webflow build relies on CMS content for job offers and resources. The SEO structure aims to showcase the tech recruitment expertise while supporting the application and contact journeys.

Industry: HR
Services: Artistic Direction; Development; SEO; UX/UI Design

Three Bloomays homepage mockups reading "The Good Connection" with a 3D palm tree and service cards

Art Direction: Humanizing Tech Hiring

The HR space often suffers from generic, uninspired communication. Bloomays wanted to stand out with a warm, modern, and human visual identity that makes top tech talent want to join the platform, and gives companies confidence in the team behind it. Gemeos defined an art direction rooted in human connection and the energy of the tech world.

Element	Creative Direction
Palette	Warm, uplifting tones, orange, coral, and soft green, to evoke energy, growth, and human connection in a sector that often feels too cold
Typography	Friendly, modern sans-serif type with a clear hierarchy to move smoothly between job listings and HR content
Imagery	Authentic photography of tech teams in real settings, plus abstract illustrations that suggest networks and connections
Tone	Human, direct, and supportive, Bloomays speaks to candidates and HR leaders with the same level of authenticity

Clean and editorial
A clean, editorial visual world that leans into soft contrast: cream background, bold typography, and confident italics for the headlines, with centered human photography. The content blocks breathe. The hierarchy feels clear and direct. Color accents, dusty pink, khaki green, stay subtle and sparing. The result feels modern and approachable, professional without feeling cold, positioning Bloomays as a serious, human-first player in recruiting.
Immersive, World-Building Visuals
A clean, editorial visual world that leans into soft contrast: cream background, bold typography, and confident italics for the headlines, with centered human photography. The content blocks breathe. The hierarchy feels clear and direct. Color accents, dusty pink, khaki green, stay subtle and sparing. The result feels modern and approachable, professional without feeling cold, positioning Bloomays as a serious, human-first player in recruiting.
A blend of the two previous directions
A synthesis of the two previous directions: the 3D illustrated world of v2.1 stays intact, but the saturated backgrounds give way to softer tones, straw yellow, pale salmon. The energy is still there, just without the shout. This approach gives you the best of both worlds: the visual distinctiveness of immersive illustration, tempered by a calmer palette that broadens the audience and strengthens credibility. A balance of creative boldness and professional clarity.

Bloomays homepage mockup: “The Good Connection” headline, woman on the phone and client logos

Concept 1

Bloomays homepage on desktop and mobile: “Bloomays The Good Connection” with a handshake illustration

UX/UI Design: Two Audiences, One Cohesive Experience

Bloomays speaks to both hiring companies and tech talent looking for their next opportunity. The UX/UI was designed for these two distinct journeys without ever compromising the overall consistency of the experience.

Homepage: The Bloomays Promise at a Glance

A dual hero with messaging tailored to both audiences, key platform metrics (active profiles, time to placement, satisfaction rate), and differentiated CTAs to guide each visitor to the right path.

Candidate Area

Pages built for tech talent: job listings filtered by technology and industry, an overview of Bloomays’ support, and testimonials from candidates successfully placed.

Company Area

A clear breakdown of the sourcing methodology, client case studies by industry (startup, scale-up, enterprise), and a simplified matchmaking journey to convert HR decision-makers.

Responsive & Accessibility

A fully responsive interface, especially polished on mobile, where candidates browse opportunities on the go.

Laptop showing the Bloomays Bloom'Help page with a contact form on a gradient background

Webflow Build: Agility and Growth for a Scaling HR Platform

Bloomays’ Webflow build was designed to support the platform’s rapid growth: a scalable CMS, reusable components, and tightly controlled performance for steadily increasing traffic.

Deliverable	Details
Job Listings CMS	Custom CMS structure for managing job listings, profiles, and HR content, fully editable by the team without a developer
Pixel-Perfect Build	Total fidelity to the design team’s Figma mockups, with reusable Webflow components
IX2 Animations	Micro-interactions and scroll effects that bring the experience to life and reflect the platform’s energy
Performance & Responsive	Optimized Lighthouse score, with a flawless mobile experience for candidates browsing on the go

Bloomays website mockups: Resources page with article grid, article page with video and suggested articles

SEO: Reaching Tech Talent and the Companies Hiring Them

Bloomays’ SEO challenge was to attract two audiences at once, each with very different search behavior: tech candidates looking for opportunities, and HR leaders and managers sourcing talent. Gemeos built an SEO strategy that combined local visibility with topical authority in tech recruiting.

SEO Action	Implementation
Technical SEO	Optimized tags on every page, a consistent Hn structure, and structured data for JobPosting and Organization (schema.org)
Content Strategy	A page architecture designed to cover recruiting queries by technology (React, Python, Product Manager) and by industry
Structured Data	JobPosting schema implemented for job listings, unlocking eligibility for Google for Jobs rich snippets
Internal Linking	Strategic links between job listings, role pages, and the blog to maximize indexing and PageRank flow

Bloomays: Webflow website for tech recruitment

Bringing together the journeys of recruiters and tech talent

Art Direction: Humanizing Tech Hiring

Clean and editorial

Immersive, World-Building Visuals

A blend of the two previous directions

UX/UI Design: Two Audiences, One Cohesive Experience