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Bloomays x Gemeos

Art direction, UX/UI, Webflow build, and SEO optimization for Bloomays, the recruiting platform specialized in tech and product talent.

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Bloomays — Tech and product hiring, finally with a site that attracts top talent

Bloomays connects companies with the best tech and product talent on the market. In an ultra-competitive HR space, the brand needed a site that could win over two highly demanding audiences at once: candidates and hiring companies.

Gemeos led a full redesign with a multidisciplinary team: standout art direction, dual-audience UX/UI design, polished Webflow development, and an SEO strategy built to maximize visibility on tech recruiting searches.

Industry

Services

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Art Direction — Humanizing Tech Hiring

The HR space often suffers from generic, uninspired communication. Bloomays wanted to stand out with a warm, modern, and human visual identity that makes top tech talent want to join the platform — and gives companies confidence in the team behind it. Gemeos defined an art direction rooted in human connection and the energy of the tech world.

ElementCreative Direction
PaletteWarm, uplifting tones — orange, coral, and soft green — to evoke energy, growth, and human connection in a sector that often feels too cold
TypographyFriendly, modern sans-serif type with a clear hierarchy to move smoothly between job listings and HR content
ImageryAuthentic photography of tech teams in real settings, plus abstract illustrations that suggest networks and connections
ToneHuman, direct, and supportive — Bloomays speaks to candidates and HR leaders with the same level of authenticity

Clean and editorial

A clean, editorial visual world that leans into soft contrast: cream background, bold typography, and confident italics for the headlines, with centered human photography. The content blocks breathe. The hierarchy feels clear and direct. Color accents — dusty pink, khaki green — stay subtle and sparing. The result feels modern and approachable, professional without feeling cold, positioning Bloomays as a serious, human-first player in recruiting.

Immersive, World-Building Visuals

A clean, editorial visual world that leans into soft contrast: cream background, bold typography, and confident italics for the headlines, with centered human photography. The content blocks breathe. The hierarchy feels clear and direct. Color accents — dusty pink, khaki green — stay subtle and sparing. The result feels modern and approachable, professional without feeling cold, positioning Bloomays as a serious, human-first player in recruiting.

A blend of the two previous directions

A synthesis of the two previous directions: the 3D illustrated world of v2.1 stays intact, but the saturated backgrounds give way to softer tones — straw yellow, pale salmon. The energy is still there, just without the shout. This approach gives you the best of both worlds: the visual distinctiveness of immersive illustration, tempered by a calmer palette that broadens the audience and strengthens credibility. A balance of creative boldness and professional clarity.

Look&Feel

Summary

A great experience with Gemeos on our website redesign. The team was responsive, attentive, and proactive from start to finish. The result perfectly reflects the image we wanted to convey.

Loïc Calvy

Co-founder @Bloomays

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UX/UI Design — Two Audiences, One Cohesive Experience

Bloomays speaks to both hiring companies and tech talent looking for their next opportunity. The UX/UI was designed for these two distinct journeys without ever compromising the overall consistency of the experience.

Homepage — The Bloomays Promise at a Glance

A dual hero with messaging tailored to both audiences, key platform metrics (active profiles, time to placement, satisfaction rate), and differentiated CTAs to guide each visitor to the right path.

Candidate Area

Pages built for tech talent: job listings filtered by technology and industry, an overview of Bloomays’ support, and testimonials from candidates successfully placed.

Company Area

A clear breakdown of the sourcing methodology, client case studies by industry (startup, scale-up, enterprise), and a simplified matchmaking journey to convert HR decision-makers.

Responsive & Accessibility

A fully responsive interface, especially polished on mobile, where candidates browse opportunities on the go.

Summary

A great experience with Gemeos on our website redesign. The team was responsive, attentive, and proactive from start to finish. The result perfectly reflects the image we wanted to convey.

Loïc Calvy

Co-founder @Bloomays

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Webflow Build — Agility and Growth for a Scaling HR Platform

Bloomays’ Webflow build was designed to support the platform’s rapid growth: a scalable CMS, reusable components, and tightly controlled performance for steadily increasing traffic.

DeliverableDetails
Job Listings CMSCustom CMS structure for managing job listings, profiles, and HR content — fully editable by the team without a developer
Pixel-Perfect BuildTotal fidelity to the design team’s Figma mockups, with reusable Webflow components
IX2 AnimationsMicro-interactions and scroll effects that bring the experience to life and reflect the platform’s energy
Performance & ResponsiveOptimized Lighthouse score, with a flawless mobile experience for candidates browsing on the go

Summary

A great experience with Gemeos on our website redesign. The team was responsive, attentive, and proactive from start to finish. The result perfectly reflects the image we wanted to convey.

Loïc Calvy

Co-founder @Bloomays

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SEO — Reaching Tech Talent and the Companies Hiring Them

Bloomays’ SEO challenge was to attract two audiences at once, each with very different search behavior: tech candidates looking for opportunities, and HR leaders and managers sourcing talent. Gemeos built an SEO strategy that combined local visibility with topical authority in tech recruiting.

SEO ActionImplementation
Technical SEOOptimized tags on every page, a consistent Hn structure, and structured data for JobPosting and Organization (schema.org)
Content StrategyA page architecture designed to cover recruiting queries by technology (React, Python, Product Manager) and by industry
Structured DataJobPosting schema implemented for job listings — unlocking eligibility for Google for Jobs rich snippets
Internal LinkingStrategic links between job listings, role pages, and the blog to maximize indexing and PageRank flow

Summary

A great experience with Gemeos on our website redesign. The team was responsive, attentive, and proactive from start to finish. The result perfectly reflects the image we wanted to convey.

Loïc Calvy

Co-founder @Bloomays

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