Oliverlist × Gemeos

Oliverlist is an outsourced B2B prospecting platform, halfway between an agency and a proprietary SaaS product. As they repositioned their offer toward the premium market, they brought in Gemeos to completely rethink their digital presence — from art direction to the Webflow build.

Premium Redesign for the B2B Platform at the Intersection of Agency and SaaS

Oliverlist is a hybrid player in B2B prospecting: a proprietary platform paired with outsourced human execution. As they repositioned their offer toward the premium market, they brought in Gemeos to completely redesign their digital presence and win over higher-quality prospects.

Gemeos handled the full redesign: premium art direction, B2B conversion-focused UI design, a structured Webflow build that gives the team full ownership, and SEO/GEO strategy baked in from day one.

Industry

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Services

Artistic Direction

Development

SEO

UX/UI Design

Art Direction

A premium art direction, with no compromise on clarity

Oliverlist was undergoing a strategic repositioning: moving from a long-established “performance-first” player to a premium hybrid brand, built to win over CEOs and sales leaders at SMBs and mid-market companies. The brief was clear — keep the core brand pillars (CTA blue #5054EB, background blue #1F2041, logo) while evolving the typography and visual world toward a more elevated feel.

Two to three creative directions were proposed from the Brand Briefing, inspired by references chosen with the client: the premium structure of Belkins.io, the gradients and iconography of Merci-App, and the dynamic energy of SalesForge/Agent Frank. The chosen direction blends restraint and impact: controlled gradients, a custom icon system, and useful interactive elements — pipeline simulator, replay of real cold calls — that ground the positioning in concrete expertise rather than generic branding.

Concept 1 • Tech & Premium

Preserve the existing identity with a deep navy base (#1F2041) and violet accents (#5054EB) to maintain brand recognition while signaling modernity and technical expertise. The addition of beige brings in a more human touch and added warmth.

Concept 2 • Softness & Pastels

A soft revolution with a dominant gray (#EEF0F1) and pastel accents — lavender (#C9CAFF), peach (#FFC7A4), and yellow (#FFFBA4) — to stand out. A characterful sans-serif typeface keeps the tech feel alive while staying in sync with the softness of the palette.

Concept 3 • Corporate Evolution

A broader palette, where purple meets a deep, more corporate green. The headline typeface uses serifs, with bold triangular forms that feel sharp, well-crafted, and full of character. The body typeface is built for tech topics, with very horizontal, upright, and structured letterforms.

Look&Feel

Summary

Art Direction Web Design Development SEO

The Gemeos team helped us level up with a site that’s more modern, faster, and better structured for SEO. Their responsiveness, expertise, and understanding of our business goals made all the difference.

Paul Bouché

CEO @Oliverlist.com

UI Design

An UI system built to convert B2B decision-makers

Once the visual direction was approved, we built a complete UI kit: an expanded color palette, typography, and a library of reusable components — buttons, cards, badges, forms, navbars, and testimonial modules. Every design decision served one goal: help a B2B decision-maker quickly understand Oliverlist’s value and take action.

The visual hierarchy is strict. Key numbers, CTAs, and social proof stand out first — no hunting required. The design targets users aged 30 to 55. Premium. Readable. And packed with interactive modules that build credibility without weighing down the experience.

Strategic pages designed to support the buying decision

The design scope went far beyond standard corporate pages. We designed templates for every core pillar of the site:

Type of page	Goal
Industry pages (cleaning, real estate...)	Show Oliverlist’s sector relevance
Blog hub / guides / glossary	Structure SEO content across 3 depth levels
Case studies section	Anchor social proof with concrete results
Pipeline simulator	Make the results promise tangible
Cold call reader	Differentiate Oliverlist through real-world proof

Each template was designed to guide users through the decision-making process, with a clear narrative flow: from discovering Oliverlist to getting in touch. The content hub — blog, guides, glossary — was built with SEO strategy in mind, so every layer of content supports both the user experience and organic visibility.

Summary

Art Direction Web Design Development SEO

Paul Bouché

CEO @Oliverlist.com

Webflow Development

A structured build, designed for full ownership and performance

The Webflow build covered the entire sitemap, which was mapped out ahead of time in Flowmapp. Every UI component was turned into reusable Webflow elements — symbols, global classes, CMS collections — so the Oliverlist team could manage their content with full autonomy after a dedicated 1-hour training session delivered at launch.

On the technical side, we put several core building blocks in place:

Multi-template Webflow CMS : the blog hub, guides, and glossaries run on separate CMS collections with their own templates, making it easy to publish quickly and consistently at scale.
Component architecture : reusable sections (testimonials, CTAs, sector cards) were built as Webflow symbols, cutting down the time needed to add new pages.

The site went live in November 2025, and the client response was overwhelmingly positive from the very first hours after launch.

Summary

Art Direction Web Design Development SEO

Paul Bouché

CEO @Oliverlist.com

SEO / GEO

A content architecture built to dominate B2B search — and LLMs

Oliverlist’s SEO project starts with a full semantic audit: positioning opportunity analysis, identification of priority search intents (B2B prospecting, cold calling, cold email, sales outsourcing, lead generation), and mapping of existing content to redistribute or consolidate.

From that audit, we built a three-tier content architecture, integrated directly into the Webflow structure:

Type	URL	Goal
Blog articles	`/blog/`	Capture informational and discovery-driven intent
In-depth guides	`/guide/`	Position Oliverlist as the go-to reference for long-tail queries
Glossary	`/glossaire/`	Own definition-based queries and feed LLMs

These three hubs live under a "Resources" section in the navigation, with index pages (blog hub, guides hub, glossary hub) that create dense internal linking and a clear PageRank flow.

Editorial production runs at 2 to 3 posts per week, covering key topics: outsourced prospecting, cold calling, B2B databases, sales automation, sales pipeline, multichannel prospecting, AI for prospecting. Every piece is written, integrated into Webflow, and published on a precise editorial calendar, managed between SEO and the developer.

Technical optimizations put in place:

Clean slugs from day one (no year in the URLs to avoid forced obsolescence)
Planned 301 redirects to consolidate duplicate pages into the reference guides
Schema.org markup for Organization + SoftwareApplication built natively into Webflow — displaying the aggregate rating (4.9/5 — 296 reviews) in a rich snippet

Optimization for generative engines (GEO):The glossary and guide formats are reference formats for LLMs: structured, factual, definition-driven. Oliverlist now has a content corpus designed to be read, understood, and cited by ChatGPT, Perplexity, or Google AI Overviews — not just indexed by traditional search engines. The data points embedded in Schema.org (150 to 1,000+ qualified meetings per year, customer rating, reviews) also strengthen the brand’s credibility in generated answers.

Summary

Art Direction Web Design Development SEO

Paul Bouché

CEO @Oliverlist.com