Table of contents

Achievements

Webflow integration

SEO

Webdesign

tools used

Issues

In a strong growth phase, Oliverlist was facing a key challenge:

‍Align your website with the maturity of your product and your business ambitions.

The existing site no longer fully fulfilled its role:

Difficulty in quickly getting the value of the product understood
Lack of clarity in the discourse for demanding B2B targets (Sales, Head of Growth, CEO)
Underexploited SEO and conversion potential
Need a robust Webflow foundation to support long-term acquisition

It is in this context that Gemeos intervened, with an approach Website-Led Growth.

Our intervention

We structured the project around five complementary pillars, designed to transform the site into a real commercial lever.

1. Positioning & clarifying the message

Before any execution, we worked on the melts.

Analysis of Oliverlist's positioning, its KPIs and its sales cycle
Clarifying the value proposition: automation = spam, but controlled performance
Prioritizing messages to speak to both business decision makers and operational teams
Work on the angles of differentiation compared to other B2B prospecting tools

Objective: For the value of Oliverlist to be understood in A few seconds, without cognitive effort.

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2.Art Direction & SaaS B2B Credibility

We worked on artistic direction of the site as a lever for perception and trust, in line with the maturity of the Oliverlist product and the expectations of a demanding B2B target.

The challenge was not to “look pretty”, but to build a visual universe simple, structured and credible, capable of reassuring decision-makers from the very first seconds.
The DA was designed to translate the performance, control and reliability of the platform, while remaining readable and use-oriented.

3. UX/UI B2B conversion-oriented design

We designed an experience designed for Selling without over-selling.

Redesign of user journeys (homepage → product pages → contact)
Simple, credible and SaaS B2B oriented design, strengthening trust
Highlighting concrete benefits rather than raw features
Structuring pages to support a long decision-making cycle (evidence, pedagogy, reinsurance)
CTAs positioned strategically to capture intent at the right time

4. Webflow development & scalability

The site has been entirely rebuilt under Webflow, with a clear objective: autonomy + performance.

Customized, clean and maintainable integration
CMS architecture allowing the Oliverlist team to evolve the site without friction
Consistent system design to accelerate future iterations
Optimizing performance (loading time, responsive, accessibility)
Healthy technical base to welcome new content, landing pages and Growth experiments

Result: a site fast, reliable and ready to scale with business.

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5. SEO & long-term acquisition

SEO has been integrated From the moment of conception, and not as a surface layer.

Redesign of the page architecture to better capture B2B intent
Technical optimization (tags, Hn structure, URLs, internal meshing)
Structuring pages to support both SEO and conversion
Editorial base ready to welcome a content strategy oriented to qualified leads

The site thus becomes a sustainable acquisition asset, and not just marketing support.

Result

Thanks to this redesign, Oliverlist now has:

Of a website aligned with the real value of its product
A clear, credible and decision-oriented discourse
A scalable Webflow base to support growth
A tool that works for sales teams, prior to calls

The site is no longer a showcase.
It is a strategic lever at the service of business.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.