Beager x Gemeos

Art direction, UX/UI in Figma, and Webflow build for Beager — the community of independent consultants, with Silver, Gold, and Ultimate offers.

Beager — A community of consultants, with a site as ambitious as its members

Beager brings together an elite community of independent consultants, with tiered offers — Silver, Gold, Ultimate — to unlock access to projects, resources, and a peer network. The brand needed a site that felt agile, was easy to edit, and reinforced its premium positioning.

Gemeos handled the Figma redesign and the migration to Webflow to unlock more editorial agility. A distinctive art direction. UX/UI built to convert by offer tier. Webflow development and SEO to attract ambitious freelance consultants.

Industry

Services

Artistic Direction

Development

SEO

UX/UI Design

Art Direction — Independent Consulting, With Style

Beager isn’t a traditional consulting firm. It’s an elite community that values independence and ambition. The art direction had to reflect that premium positioning while still feeling accessible and human — enough to make top consultants want to join the network.

Element	Creative Direction
Palette	Refined, elegant colors with distinct accents for each offer tier (Silver, Gold, Ultimate) — instant visual hierarchy for value
Typography	Modern, assertive sans-serif type with a clear hierarchy to guide the eye between offers and community benefits
Imagery	Photos of consultants in professional settings, with a network-and-collaboration feel — authenticity and aspiration, together
Tone	Ambitious and supportive — Beager speaks to experts who want to grow, not beginners looking for their first clients

Summary

Art Direction Web Design Development SEO

UX/UI Design — Converting Through Value, Tier by Tier

Beager’s UX/UI was designed to make each offer tier’s value proposition instantly clear and compelling. The goal: move consultants up the ladder naturally, from Silver to Ultimate.

Homepage — Community, Benefits, Ambition

A hero section that nails Beager’s unique position: neither an agency nor a generic platform, but an elite community. Key community stats and member testimonials show up right on the homepage to build credibility fast.

Offer Pages — Silver, Gold, Ultimate

Dedicated page architecture for each tier, with a progressive spotlight on the exclusive benefits at every level. An intuitive comparison table and tailored CTAs guide each visitor toward the offer that matches their ambition.

Community Hub

A showcase for the resources, events, and peer network available by tier — making it crystal clear what it means to belong to the Beager community.

Responsive

An interface optimized for every screen, since consultants are often on the move between missions.

Summary

Art Direction Web Design Development SEO

Webflow Build — The Editorial Agility Beager Was Waiting For

The migration to Webflow was the heart of the project for Beager. The team needed a site they could evolve fast — along with their offers and content — without depending on a developer for every update. Gemeos delivered a Webflow architecture that makes that possible.

Deliverable	Details
Figma → Webflow Migration	Faithful integration of Figma mockups into reusable Webflow components, ready to scale
Third-Party Offers CMS	CMS structure for Silver, Gold, and Ultimate offers, plus member content — full ownership, guaranteed
Animations & Interactions	Scroll effects and transitions that highlight tier-by-tier benefits and create a sense of momentum
Performance & Responsive	Lighthouse optimization and polished breakpoints for a smooth experience on every device

Summary

Art Direction Web Design Development SEO

SEO — Attracting the Most Ambitious Freelance Consultants

Beager’s SEO goal was to capture experienced independent consultants looking to join a premium network and land high-quality projects. Gemeos built an SEO strategy focused on high-intent searches from the consulting community.

SEO Action	Implementation
Technical SEO	Optimized title/meta tags, a consistent Hn structure, and Organization and Service structured data (schema.org)
Target Keywords	Ranking for “consultant community,” “freelance network,” “consulting projects,” and long-tail variations by specialty
SEO Content	Dedicated pages by project type and consultant specialty to cover the full semantic spectrum
Internal Linking	Strategic links between service pages, the blog, and resources to maximize authority and indexing

Summary

Art Direction Web Design Development SEO