Side: website redesign for a staffing platform

Art Direction

A new positioning translated pixel by pixel

Following Randstad’s acquisition in May 2023, Side redefined its brand identity. Our job: bring that rebrand to life on their website with precision and consistency. Using the assets provided by the Side team, we laid the foundation for a digital visual system, typography choices, color palette, image treatment, illustration style, directly aligned with the new brand identity. Every design decision was validated in collaboration with the Marketing team to ensure the result matched the Randstad Group while preserving Side’s DNA: direct, human, and experience-driven.

UI Design

Mockups built with the team, not for it

The design followed an iterative, collaborative approach with Side's Marketing team. Instead of shipping everything at once, each section was shaped, presented, and refined in short cycles. The result: a site that reflects Side's exact business challenges, two distinct audiences (companies and Siders), three offers that needed clear prioritization, and a straightforward journey for every profile. The navigation, product pages, industry landing pages, and resource pages all got the same level of attention, inside one cohesive design system from end to end.

Webflow Development

Clean integration. Scalable. No technical tradeoffs.

The migration to Webflow was handled like a full engineering project. Every page was built using Webflow best practices: strict class naming, semantic HTML structure, asset optimization (compression, lazy loading, WebP formats), and a component logic system built on native Symbols and global Webflow Variables.

The DOM was optimized to minimize render-blocking. Animations were handled in native CSS wherever possible to reduce JavaScript dependencies and protect WebPerf scores. A custom video player was integrated for client testimonials, no autoplay, in line with current UX standards.

The technical result:

SEO / GEO

A technical foundation built for search engines, and for LLMs

The SEO work started before launch with a full audit of the existing architecture. A complete 301 redirect plan mapped every old URL to its new destination, preserving all of Side’s hard-earned SEO equity. The site’s semantic structure, Hn tags, breadcrumbs, alt attributes, meta descriptions, was reviewed and standardized page by page.

On the tracking side: GA4, Facebook Pixel, Hotjar, and Google Tag Manager were integrated and tested before launch, with full QA to confirm there were no tracking duplicates or data loss between the old site and the new one.

On the GEO side (Generative Engine Optimization), the site was structured to stay readable and usable for generative search engines, ChatGPT, Gemini, Perplexity. That means a clear content hierarchy, Schema.org microdata (Organization, FAQPage, BreadcrumbList), and content that answers the exact questions LLMs use to build their responses. The goal: make sure Side gets cited and ranked when a candidate or employer asks an AI about the best online temp staffing platforms.