Recommend Gemeos to your network and earn a commission
Custom artistic direction, with
A web presence for a brand that leaves its mark
Artistic direction that translates your identity into a web experience to establish your positioning.
Why invest in your art direction?
01
Make an impact from the first second
Your visitors form an opinion of you in just a few moments. A polished design immediately captures attention and makes them want to explore further. You'll transform a simple visit into a memorable first impression.
02
Guide your visitors to action
Good design isn't just about aesthetics. A clear and intuitive interface naturally guides your users towards key actions: making contact, purchasing, or signing up. You'll convert more without any extra effort.
03
Strengthen your brand's credibility
An amateurish website design breeds doubt. Conversely, a professional interface that's consistent with your visual identity inspires confidence. You show your clients that you take your business seriously.
These companies' marketing teams trust us
“Lorem ipsum dolor sit amet consectetur. Neque netus enim cursus sagittis elementum pellentesque etiam. Risus massa vestibulum et imperdiet eu. Sed facilisis nulla vel nisl turpis ultrices pellentesque.”
Mathieu M
CMO
Elevate your brand without starting from scratch
You don't need to rebuild everything to change everything
We keep your identity; we just make it more powerful on the web
A look & feel that inspires confidence
A website to match your ambitions
cohesive visual
A full audit of your visual identity to pinpoint what’s working, what’s not, and where to improve.
A visual concept for your website or app, showing your branding applied across your digital interfaces.
A color palette designed to reflect your brand, delivered with exact codes for web and print.
A typographic system built for your headlines, body copy, and visual accents — aligned with your brand’s personality.
Result of a project
design made in Gemeos
We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout — typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.
David BERNARD
CEO & Founder @AssessFirst
Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.
Charley Arod
Founding Partner. Asset & Risk Management @Avnear
A great experience with Gemeos on our website redesign. The team was responsive, attentive, and proactive from start to finish. The result perfectly reflects the image we wanted to convey.
Loïc Calvy
Co-founder @Bloomays
The stages of a web design project
From idea to pixel,
No magic formula, just a proven method trusted by over 200 clients
Brief & Kick-off
Brief & Kick-off
It all starts with a conversation. You tell us about your business, your goals, and your expectations. Together, we define the project scope: sitemap, number of pages, features, and timeline.
Audit & Research
Audit & Research
We analyze your existing visual identity to extract key elements: colors, typography, and graphic codes. We identify the necessary adaptations for the web.
Content Writing
Content Writing
You provide us with your texts, visuals, and resources. We guide you in prioritizing your arguments and strategically placing your calls to action to maximize impact.
UI Concept
UI Concept
We design an initial visual direction applied to your homepage. You'll see concretely what your site will look like before proceeding further.
Delivery
Delivery
We provide you with your complete brand guidelines: web color palette + usage rules, web typographic system, and UI Kit. This gives you a clear framework to ensure consistency across all your future creations.
Brief & Kick-off
It all starts with a conversation. You tell us about your business, your goals, and your expectations. Together, we define the project scope: sitemap, number of pages, functionalities, and timelines.
audit & research
We explore visual trends within your industry and beyond. We gather photographic, graphic, and artistic references to inspire future creative directions.
creative exploration
We propose 2 to 3 distinct visual concepts based on your homepage (3 or 4 sections). Each look & feel conveys a different atmosphere, emotion, and tone, while adhering to your brand guidelines.
selection & refinement
You select the look & feel that best matches your vision. We refine and polish every detail until the entire design is perfectly aligned with your vision.
Delivery
We provide you with your complete art direction guide: web palette + usage rules, web typographic system, and UI Kit. You will have a clear framework to ensure the consistency of all your future creations.
Most agencies make a great first impression and sell you the dream in those early conversations, but that illusion fades fast once the contract is signed. With Gemeos, it’s different. Gemeos are professional and genuinely committed to doing things right and fast. I really recommend them. And this is the first time I’ve ever recommended an agency.
Quentin Mayet
VP Marketing @Paradox
We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!
Thomas Beylot
VP Product @Modjo
“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”
Martin Catineau
Head of Market @Openeat
Really great working with you — you get up to speed really fast, and the process is frictionless 🔥
Kévin Moënne-Loccoz
VP of Product & Design @Lemlist
Sandro and his team are incredibly efficient and really attentive. They have a great grasp of their clients’ SEO challenges and always come up with the right solutions. Highly recommend
Jules Ratier
CEO @Koncile
Gemeos delivered a showcase website that met our standards, while still working within a pretty tight timeline. Their process was efficient, and they were available, attentive, and very responsive throughout the project. They’re a highly complementary and very capable duo. Highly recommend!
Thibaud Bertrand
Head of Marketing @Side
“Great Webflow agency. Available, attentive, and responsive. We brought them in to redesign our Nuant.com website, providing the Figma mockups. We’re very happy with the result, and their Webflow expertise is a real asset.”
Leo Carli
Product Marketing Manager @Nuant
We worked with Gemeos for several months on the redesign of our site and the launch of our new Taalent.ai offering in the U.S. market. The team was able to combine strategic vision, high-quality execution, and great responsiveness throughout the project. An effective collaboration that I’d recommend without hesitation.
Alexandre Duffaut
CEO @Noota
Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.
Charley Arod
Founding Partner. Asset & Risk Management @Avnear
Gemeos worked on the Webflow integration as part of our website redesign, with the goal of giving our Growth team back control over landing page creation and improving web performance and SEO. I highly recommend Sandro for his availability, responsiveness, teaching approach, and, above all, his understanding of our business needs.
Florian Corteel
SEO Manager @Finary
Thanks to the whole team, always going the extra mile to push the boundaries!
Florent Darrault
CMO @Cureety
We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout — typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.
David BERNARD
CEO & Founder @AssessFirst
Sacha & Sandro worked on the redesign and migration of our website with a few clear goals: create a unique, differentiated visual identity, clarify our message and value proposition, smooth out the customer journey, and ultimately generate more business opportunities. We’re very happy with the result, and the numbers speak for themselves. Sacha & Sandro are skilled, committed, conscientious, passionate, and they see things through to the end. I highly recommend them!
Idir AIT SI AMER
CEO @Tracktor
WhattheFAQ
Art Direction and Branding: What's the Relationship?
Art direction is the executive arm of branding. Branding defines what the brand wants to project: its positioning, values, and tone. Art direction translates all of this into concrete visual decisions: typographic choices, color palette, photo treatment, illustration style, and layout.
Without solid branding in place beforehand, art direction navigates blind. It can produce visuals that are consistent with each other but disconnected from the reality of the market or the target audience.
Which materials does art direction cover?
Art direction covers every visual touchpoint of the brand, both digital and physical. On a startup or scale-up project, that's a broader scope than people initially expect.
At Gemeos, we mainly work on digital and commercial materials: Webflow site, landing pages, pitch decks, and social media assets. That's where the impact on growth is most direct and measurable.
How do you choose an art direction agency?
The first criterion is the diversity and consistency of the portfolio. Good art direction adapts to different brand universes while maintaining a consistent level of execution. If all of the agency's projects look alike, that means it's applying its own style to clients rather than expressing their identity.
The second criterion is the ability to justify creative choices. A good art director doesn't tell you "I chose this font because it's beautiful." They tell you why it's consistent with your positioning and your target audience.
How much does an art direction project cost?
At Gemeos, an art direction project starts at €2,000. It's built on our Look & Feel process: several creative direction boards are presented to the client before any production begins, to validate the visual world and graphic tone before going further.
It's a foundational step we've applied on projects like the Look & Feel created for Héllébore Gestion Privée, where the art direction laid the groundwork for a premium identity consistent with a high-end private wealth management positioning.
A retainer is often the most effective model for scale-ups that need regular, consistent visual production. Rather than starting a fresh brief for every project, the art director already knows the brand and produces faster, with more consistency.
What's the difference between art direction and web design?
Art direction defines the visual language. Web design applies it to a specific medium: the website. Art direction sets the rules: this color for this context, this typography for this heading level, this photo style. Web design translates them into pages, components, and interactions.
On a well-structured project, art direction comes upstream of web design and serves as its reference framework. In practice, on many projects, the two are carried out in parallel or merged into the same role.
Can an existing art direction be evolved?
Yes, and it's often more relevant than a full rebrand. An art direction evolution means modernizing or refining the existing visual identity without starting from scratch: adjusting the palette, refining the typography, clarifying usage rules, harmonizing variations. It's less costly, less risky, and preserves the brand recognition already built.
A full rebrand is justified when the company's positioning has fundamentally changed. An art direction evolution is justified when the existing identity is generally good but lacks consistency or modernity in its execution.
Let’s f*****G GO !!
Your business?
Alexandre
Max
Enora
Bryan
Cannelle
Tiphaine
You'll :heart: our collaboration...
