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Custom artistic direction, with

A web presence for a brand that leaves its mark

Artistic direction that translates your identity into a web experience to establish your positioning.

let's discuss it

4.9/5· 97 reviews

Why invest in your art direction?

  1. Your branding is too hard to roll out

    Without web guidelines (typography, hierarchy, colors, UI kit), it's impossible to scale production without losing consistency and quality.

  2. Your brand guidelines are underused on the web

    Your branding is good, but the web execution drags it down… you invested in a great asset that isn't used to its full potential.

  3. Your communication materials contradict each other

    Slides, decks, ads, emails, print… every medium becomes a different interpretation, and your image gets diluted.

These companies' marketing teams trust us

  • Kovalee
  • Noota
  • Hellébore Gestion Privée
  • Presti
  • AssessFirst
  • Side
  • Moments Lab
  • Avnear
  • Kanta
  • Cycle Events
  • Homunity
  • HUB612
  • Oliverlist

Elevate your brand without starting from scratch

You don't need to rebuild everything to change everything

We keep your identity; we just make it more powerful on the web

Before
Before: Openeat
After
After: Openeat

A look & feel that inspires confidence

A cohesive visual language

Let's talk

4.9/5· 97 reviews

  • Brand Guidelines Audit

    A full audit of your visual identity to pinpoint what’s working, what’s not, and where to improve.

  • UI Concept

    A visual concept for your website or app, showing your branding applied across your digital interfaces.

  • Color palette

    A color palette designed to reflect your brand, delivered with exact codes for web and print.

  • Typography

    A typographic system built for your headlines, body copy, and visual accents, aligned with your brand’s personality.

  • UI Kit

    A visual component library: buttons, form fields, icons, and interface elements

They reworked their art direction with gemeos

We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout, typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.
David BERNARDCEO & Founder @AssessFirst
Let's discuss

4.9/5· 97 reviews

The stages of a successful art direction

simple and effective

No magic formula, just a proven method and concrete results.

Method view

  1. Brief & Kick-off

    We immerse ourselves in your existing brand guidelines: logo, colors, typefaces and brand values. We identify the founding elements on which to build your art direction.

  2. Audit & Research

    We explore the visual trends of your industry and beyond. We gather photographic, graphic and artistic references to feed the future creative directions.

  3. Creative exploration

    We offer you 2 to 3 distinct visual worlds based on your homepage (3 or 4 sections). Each look & feel conveys a different mood, emotion and tone, while respecting the codes of your brand guidelines.

  4. Selection & refinement

    You select the look & feel that best matches your vision. We refine and polish every detail until everything is perfectly aligned with your vision.

  5. Delivery

    We provide you with your complete brand guidelines: web color palette + usage rules, web typographic system, and UI Kit. This gives you a clear framework to ensure consistency across all your future creations.

  1. Brief & Kick-off

    We immerse ourselves in your existing brand guidelines: logo, colors, typefaces and brand values. We identify the founding elements on which to build your art direction.

  2. audit & research

    We explore the visual trends of your industry and beyond. We gather photographic, graphic and artistic references to feed the future creative directions.

  3. creative exploration

    We offer you 2 to 3 distinct visual worlds based on your homepage (3 or 4 sections). Each look & feel conveys a different mood, emotion and tone, while respecting the codes of your brand guidelines.

  4. selection & refinement

    You select the look & feel that best matches your vision. We refine and polish every detail until everything is perfectly aligned with your vision.

  5. Delivery

    We provide you with your complete brand guidelines: web color palette + usage rules, web typographic system, and UI Kit. This gives you a clear framework to ensure consistency across all your future creations.

let's talk

4.9/5· 97 reviews

+250 companies supported

What our clients say about Gemeos

4.9/5· 97 reviews

"Most agencies make a great first impression and sell you the dream in those early conversations, but that illusion fades fast once the contract is signed. With Gemeos, it’s different. Gemeos are professional and genuinely committed to doing things right and fast. I really recommend them. And this is the first time I’ve ever recommended an agency.

Quentin MayetVP Marketing @Paradox

“We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!”

Thomas BeylotVP Product @Modjo

“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”

Martin CatineauHead of Market @Openeat

Really great working with you, you get up to speed really fast, and the process is frictionless 🔥

Kévin Moënne-LoccozVP of Product & Design @Lemlist

“Sandro and his team are incredibly efficient and really attentive. They have a great grasp of their clients’ SEO challenges and always come up with the right solutions. Highly recommend”

Jules RatierCEO @Koncile

“Gemeos delivered a showcase site that met all our requirements while working to quite tight deadlines. Their methodology was efficient, and they remained available, attentive, and highly responsive throughout the project. They are a complementary and very skilled duo. Kudos to them!”

Thibaud BertrandHead of Marketing @Side

“Great Webflow agency. Available, attentive, and responsive. We brought them in to redesign our Nuant.com website, providing the Figma mockups. We’re very happy with the result, and their Webflow expertise is a real asset.”

Leo CarliProduct Marketing Manager @Nuant

"We worked with Gemeos for several months on the redesign of our site and the launch of our new Taalent.ai offering in the U.S. market. The team was able to combine strategic vision, high-quality execution, and great responsiveness throughout the project. An effective collaboration that I’d recommend without hesitation."

Alexandre DuffautCEO @Noota

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley ArodFounding Partner. Asset & Risk Management @Avnear

"Gemeos worked on the Webflow integration as part of our website redesign, with the goal of giving our Growth team back control over landing page creation and improving web performance and SEO. I highly recommend Sandro for his availability, responsiveness, teaching approach, and, above all, his understanding of our business needs."

Florian CorteelSEO Manager @Finary

Thanks to the whole team, always going the extra mile to push the boundaries!

Florent DarraultCMO @Cureety

We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout, typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.

David BERNARDCEO & Founder @AssessFirst

"Sacha & Sandro worked on the redesign and migration of our website with a few clear goals: create a unique, differentiated visual identity, clarify our message and value proposition, smooth out the customer journey, and ultimately generate more business opportunities. We’re very happy with the result, and the numbers speak for themselves. Sacha & Sandro are skilled, committed, conscientious, passionate, and they see things through to the end. I highly recommend them!”

Idir AIT SI AMERCEO @Tracktor
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What the FAQ?

Art Direction and Branding: What's the Relationship?

Art direction is the executive arm of branding. Branding defines what the brand wants to project: its positioning, values, and tone. Art direction translates all of this into concrete visual decisions: typographic choices, color palette, photo treatment, illustration style, and layout.

Without solid branding in place beforehand, art direction navigates blind. It can produce visuals that are consistent with each other but disconnected from the reality of the market or the target audience.

BrandingArt Direction
RoleDefine what the brand should projectVisually translate that intention
LevelStrategicExecutive
DeliverablesPositioning, values, brand bookMockups, visuals, production guidelines
OrderComes firstBuilds on existing branding

Which materials does art direction cover?

Art direction covers every visual touchpoint of the brand, both digital and physical. On a startup or scale-up project, that's a broader scope than people initially expect.

CategoryMaterials covered
DigitalWebsite, landing pages, ads, email campaigns, social media
ContentVideos, motion design, podcast visuals, presentations
CommercialPitch deck, one-pagers, proposals, case studies
ProductApp UI, onboarding, in-app illustrations
PrintBusiness cards, roll-up banners, packaging where applicable

At Gemeos, we mainly work on digital and commercial materials: Webflow site, landing pages, pitch decks, and social media assets. That's where the impact on growth is most direct and measurable.

How do you choose an art direction agency?

The first criterion is the diversity and consistency of the portfolio. Good art direction adapts to different brand universes while maintaining a consistent level of execution. If all of the agency's projects look alike, that means it's applying its own style to clients rather than expressing their identity.

The second criterion is the ability to justify creative choices. A good art director doesn't tell you "I chose this font because it's beautiful." They tell you why it's consistent with your positioning and your target audience.

CriterionWhat to checkWarning sign
PortfolioDiversity of styles, consistent executionAll projects look the same
Creative justificationChoices grounded in brand strategyPurely aesthetic arguments
ProcessStrategic brief before any explorationSending proposals without a brief
Industry referencesExperience on comparable projectsNo B2B or tech references if that's your industry

How much does an art direction project cost?

At Gemeos, an art direction project starts at €2,000. It's built on our Look & Feel process: several creative direction boards are presented to the client before any production begins, to validate the visual world and graphic tone before going further.

It's a foundational step we've applied on projects like the Look & Feel created for Hellébore Gestion Privée, where the art direction laid the groundwork for a premium identity consistent with a high-end private wealth management positioning.

Service typeIndicative rangeSuited for
Look & Feel (one-off art direction)Starting at €2,000Defining the visual world before production
Full art direction project€5,000 to €15,000Site redesign, product launch, campaign
Monthly art direction retainer€1,500 to €5,000/monthOngoing production: ads, social, content

A retainer is often the most effective model for scale-ups that need regular, consistent visual production. Rather than starting a fresh brief for every project, the art director already knows the brand and produces faster, with more consistency.

What's the difference between art direction and web design?

Art direction defines the visual language. Web design applies it to a specific medium: the website. Art direction sets the rules: this color for this context, this typography for this heading level, this photo style. Web design translates them into pages, components, and interactions.

On a well-structured project, art direction comes upstream of web design and serves as its reference framework. In practice, on many projects, the two are carried out in parallel or merged into the same role.

Art DirectionWeb Design
ScopeAll brand materialsWebsite only
Main deliverableBrand guidelines, brand bookPage mockups, web design system
Main toolFigma, IllustratorFigma + Webflow
Ideal orderUpstreamDownstream or in parallel

Can an existing art direction be evolved?

Yes, and it's often more relevant than a full rebrand. An art direction evolution means modernizing or refining the existing visual identity without starting from scratch: adjusting the palette, refining the typography, clarifying usage rules, harmonizing variations. It's less costly, less risky, and preserves the brand recognition already built.

A full rebrand is justified when the company's positioning has fundamentally changed. An art direction evolution is justified when the existing identity is generally good but lacks consistency or modernity in its execution.

SituationRecommendation
Overall consistent identity, visually datedArt direction evolution: refresh without changing everything
Inconsistencies across materials (site, ads, print)Art direction evolution: harmonize and document the rules
Pivoting your offer or target audienceFull rebrand
Merger, acquisition, name changeFull rebrand
Dated logo but recognized brandArt direction evolution: modernize the logo without betraying it

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