Moments Lab

Moments Lab is the platform that helps production companies, media brands, sports federations, and brands create and distribute content at scale. Gemeos supports Moments Lab on an ongoing basis with art direction, UX/UI design, Webflow integration, and SEO.

A content platform for media, brands, and sports — powered by Gemeos

Moments Lab is the platform that helps production companies, media brands, sports federations, and brands create and distribute content moments at scale. Their audience lives by the industry’s highest visual standards — so the site had to live up to them.

Gemeos supports Moments Lab on an ongoing basis with art direction, UX/UI design, integration, and SEO strategy — a trusted partnership built around a product in constant growth and a shared commitment to quality.

Industry

Saas

Services

Artistic Direction

UX/UI Design

Development

SEO

Art Direction

Moments Lab is a content platform built for the teams that produce and distribute moments at scale — production companies, media outlets, sports federations, and brands. A demanding audience, used to the highest visual standards in the content industry.

Gemeos’ art direction was built in full respect of the Moments Lab brand guidelines (Koto), while bringing in the digital, interactive layer needed for a modern SaaS platform site. The challenge: visually embody the promise of “moments” — fleeting content captured, processed, and distributed — through an interface that feels memorable in its own right.

The visual system had to work across a wide range of client sectors — sports, media, corporate, institutional — without losing its own identity. Every creative choice was judged against that versatility: distinct enough to stand out, open enough to resonate with very different visual worlds.

Cinematic & Editorial

A sand-and-cream visual world that channels the look and feel of studios and post-production. The hero section drops in a floating AI search interface that shows the product in action from the very first glance. The camera viewfinder-style frame on the CTAs creates a distinctive visual signature that fits the video world perfectly. The REC button cursor on hover deepens the product immersion.

Glassmorphism & Tech

A dark, immersive visual world that uses glassmorphism to echo the layers, blur, and light play of professional editing software — Premiere, After Effects, Final Cut. Translucent surfaces and layered effects create strong visual depth, perfectly in sync with the animated background pattern. This technical, sophisticated direction speaks directly to video teams and product managers who instantly recognize the language of the tools they use every day. A direction where the design itself becomes a product demo.

Look&Feel

Summary

Art Direction Web Design Development SEO

After our rebrand, we needed a partner who could translate our new identity onto the web with precision. Gemeos rose to the challenge, delivering a site worthy of our ambitions, with excellent execution and flawless support.

Laura Lefevre

VP Marketing @Moments Lab

UX / UI Design

Moments Lab’s design had to serve users building complex content journeys for their audiences — Production Companies, News Organizations, Sports Teams, Brands. These are content professionals. They know exactly what they’re looking for, and they don’t have time to waste on maze-like navigation.

The UX architecture put clarity ahead of unnecessary sophistication. Each use case — the production company managing raw footage, the media outlet distributing highlights, the brand activating its content — got its own narrative path, without fragmenting the platform’s overall experience.

The ongoing Gemeos × Moments Lab partnership made continuous interface improvements possible. Each iteration folded in user feedback and new product features, building a design system that kept evolving without losing consistency.

Summary

Art Direction Web Design Development SEO

Laura Lefevre

VP Marketing @Moments Lab

Development & Integration

The Moments Lab build handled the complexity of a multi-sector platform with optimized performance across every environment — an institutional site that needs to impress both a production director in Paris and a Head of Digital at an international sports federation.

The content structure was built for regular updates — new case studies, new features, new target sectors — without heavy technical support. CMS scalability was a core design requirement from day one.

Summary

Art Direction Web Design Development SEO

Laura Lefevre

VP Marketing @Moments Lab

SEO Strategy

Moments Lab's SEO strategy was built around a keyword ecosystem centered on content creation, management, and distribution for media, sports, and corporate companies. The focus was on queries from content professionals looking for tools built for their volumes and workflows.

The multi-sector approach — production, media, sports, and corporate — shaped the content strategy: targeted topic-driven articles by vertical to capture high-intent qualified traffic, and landing pages optimized by target customer type to maximize inbound conversions.

Summary

Art Direction Web Design Development SEO

Laura Lefevre

VP Marketing @Moments Lab

Discover

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Moments Lab

A content platform for media, brands, and sports — powered by Gemeos

Art Direction

Cinematic & Editorial

Glassmorphism & Tech

UX / UI Design

Development & Integration

SEO Strategy

+240 companies
supported

Heading

Lorem ipsum dolor sit amet consectetur.

Lorem ipsum

Moments Lab

A content platform for media, brands, and sports — powered by Gemeos

Art Direction

Cinematic & Editorial

Glassmorphism & Tech

UX / UI Design

Development & Integration

SEO Strategy

+240 companiessupported

+240 companies
supported