B2B Web Agency Industry

Turn your industrial expertise into commercial opportunities.

An industrial buyer doesn’t land on a website to browse a showcase. They’re checking capabilities, applications, references, certifications, and whether a supplier is the right fit for their project. Gemeos builds websites for manufacturers, equipment makers, design firms, and B2B companies around those decisions, with an architecture that connects products, proof, documentation, and quote requests. Our web agency framework combines UX/UI, Webflow, SEO/GEO, tracking, and CRO with technical catalogs, long sales cycles, and the need for teams to keep content up to date.

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4.9/5 • 97 reviews

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Mathieu M

CMO

Measurable results for companies like yours

Top-notch team, exceptional quality of work. We don’t recommend them at 100% — we recommend them at 1000%. Thanks to Sandro and Sacha for creating our website and for their support and follow-up on SEO. In a word, they’re the team to choose for any digital project.

Noam Fauvel

CEO @LFP

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4.9/5 • 97 reviews

goal

Present your ranges, capabilities, performance, and use cases without turning the site into an unreadable catalog.

Audiences

buyers, design offices, maintenance managers, technical departments, distributors.

Key pages

Ranges, Products, Applications, Industries, Documentation, Certifications, Services, Contact.

Conversion

Request a quote, request documentation, technical discussion, or business introduction.

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4.9/5 • 97 reviews

Web Challenges Unique to the Industrial Sector

The five biggest challenges for an industrial website are making technical offerings easy to understand, showcasing strong proof points, structuring catalogs and documentation, generating leads across long sales cycles, and staying up to date with new digital requirements and evolving search journeys.

Make a technical offer easy to understand without oversimplifying it

Problem

A lot of industrial websites use the company’s internal vocabulary and assume visitors already know the product lines, processes, or reference codes. A buyer or engineer may understand the technology without immediately understanding the commercial offer or the difference between several solutions.

Solution

We organize information by need, use case, industry, product, or level of expertise. The value proposition and use case come first, before the technical details. Then specs, tables, diagrams, and documents let people go deeper without losing the rigor they expect.

Indicator

engagement on product pages, navigation depth, filter usage, documentation downloads, and quote requests by product line.

Turn capabilities, certifications, and references into decision-making proof

Problem

In B2B, prospects often need to check production capacity, certifications, references, served markets, or quality standards before reaching out to a supplier. When that information is scattered or too generic, the website fails to do its job as a sales pre-qualification tool.

Solution

We prioritize proof based on the buyer journey: production capabilities, industries, references, certifications actually held, projects, technical data, partners, and documentation. Every asset is tied to the offer it helps validate.

Indicator

quality page views and references, clicks to documents, conversion rate to forms, and the quality of incoming inquiries.

Structure catalogs, documentation, and product data so they stay usable.

Problem

An industrial product range can include dozens or even thousands of SKUs, variants, sizes, and documents. Without a clear data model, the site becomes hard to maintain, product pages get duplicated, and marketing teams rely too heavily on development to publish.

Solution

We define a CMS structure tailored to families, references, applications, documents, and relationships between content. When the volume justifies it, the site can connect to the PIM, ERP, or an external product source instead of manually duplicating data. The choice between Webflow and a headless architecture depends on volume, workflows, and governance rules.

Indicator

record update time, incomplete content rate, sync errors, filter usage, and clicks through to technical documents.

Generate qualified leads across long, multichannel sales cycles

Problem

An industrial quote can come from a Google search, a trade show, a distributor, a sales rep, or a recommendation. The website often comes into play halfway through the journey, when the prospect is comparing capabilities, checking proof, and looking for the right contact.

Solution

We build CTAs tailored to each stage of maturity: request a quote, send over a brief, start a technical conversation, download a catalog, book a meeting, or get in touch locally. Tracking connects those actions to acquisition sources and the pages viewed, so we can see what’s really driving opportunities.

Indicator

qualified quote requests, assisted conversions, downloads, form completion rates, leads by source, and opportunity-generating landing pages.

Prepare Your Site for the 2026–2027 Evolution of Digital Industrial Products

Problem

Manufacturers selling machines or products with digital components need to prepare for new requirements that will also affect how information is structured online. The European Machinery Regulation 2023/1230 will, among other things, allow digital instruction manuals under certain conditions and will apply from January 2027. The Cyber Resilience Act, meanwhile, introduces phased requirements for products with digital elements, including reporting obligations starting September 11, 2026.

Solution

We can anticipate, in the information architecture, spaces for documentation, product versions, security information, access to notices, support pages, and compliance content to be approved by the relevant teams. The marketing site remains separate from regulatory or application systems, but its content model needs to be able to accommodate this information without constant redesign.

Indicator

documentation completeness, time to publish an update, number of versions correctly linked to products, broken documentation links, and internal approval time.

Catalog and expertise organized by internal sections, not by what buyers are actually searching for.

We structure the site around products, use cases, industries, and the problems people are actually searching for.

Product pages stay too technical, without connecting features, use cases, and business benefits.

Each profile connects technical data, use cases, proof points, and the next sales action.

Certifications, capabilities, and references are all lumped together, without stepping in at the right moment in the journey.

Certifications, capabilities, and client case studies are placed where they reduce perceived risk.

SEO gets added later to a few categories or corporate pages.

SEO and GEO shape the catalog, sectors, and expertise before the wireframes.

Contact forms collect very little context before a technical or sales inquiry.

Forms qualify need, application, and context without asking for unnecessary data.

Reporting tracks forms, but doesn’t connect requests to products, industries, or opportunities.

Tracking connects requests to products, industries, sources, and actionable opportunities.

Branding

Build a strong, memorable brand identity that reflects your positioning and builds trust at every touchpoint.

Design

Interfaces designed to convert — clear, consistent, and aligned with your users’ expectations.

Development

A fast, scalable site that’s easy to evolve — thanks to a clean, high-performance Website build.

SEO/GEO

Boost your visibility on Google and AI search engines to attract qualified, long-term traffic.

CRO/Growth

Continuous analysis, testing, and optimization to turn more visitors into customers.

Dedicated team

A hands-on team by your side, here for the long haul — helping your site evolve with your business goals.

Professional, responsive, and committed to their clients' success, Gemeos is the first agency I recommend without hesitation.

BEFORE

AFTER

Most agencies make a great first impression and sell you the dream in those early conversations, but that illusion fades fast once the contract is signed. With Gemeos, it’s different. Gemeos are professional and genuinely committed to doing things right and fast. I really recommend them. And this is the first time I’ve ever recommended an agency.

Quentin Mayet

VP Marketing @Paradox

We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!

Thomas Beylot

VP Product @Modjo

“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”

Martin Catineau

Head of Market @Openeat

Really great working with you — you get up to speed really fast, and the process is frictionless 🔥

Kévin Moënne-Loccoz

VP of Product & Design @Lemlist

Sandro and his team are incredibly efficient and really attentive. They have a great grasp of their clients’ SEO challenges and always come up with the right solutions. Highly recommend

Jules Ratier

CEO @Koncile

Gemeos delivered a showcase website that met our standards, while still working within a pretty tight timeline. Their process was efficient, and they were available, attentive, and very responsive throughout the project. They’re a highly complementary and very capable duo. Highly recommend!

Thibaud Bertrand

Head of Marketing @Side

“Great Webflow agency. Available, attentive, and responsive. We brought them in to redesign our Nuant.com website, providing the Figma mockups. We’re very happy with the result, and their Webflow expertise is a real asset.”

Leo Carli

Product Marketing Manager @Nuant

We worked with Gemeos for several months on the redesign of our site and the launch of our new Taalent.ai offering in the U.S. market. The team was able to combine strategic vision, high-quality execution, and great responsiveness throughout the project. An effective collaboration that I’d recommend without hesitation.

Alexandre Duffaut

CEO @Noota

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley Arod

Founding Partner. Asset & Risk Management @Avnear

Gemeos worked on the Webflow integration as part of our website redesign, with the goal of giving our Growth team back control over landing page creation and improving web performance and SEO. I highly recommend Sandro for his availability, responsiveness, teaching approach, and, above all, his understanding of our business needs.

Florian Corteel

SEO Manager @Finary

Thanks to the whole team, always going the extra mile to push the boundaries!

Florent Darrault

CMO @Cureety

We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout — typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.

David BERNARD

CEO & Founder @AssessFirst

Sacha & Sandro worked on the redesign and migration of our website with a few clear goals: create a unique, differentiated visual identity, clarify our message and value proposition, smooth out the customer journey, and ultimately generate more business opportunities. We’re very happy with the result, and the numbers speak for themselves. Sacha & Sandro are skilled, committed, conscientious, passionate, and they see things through to the end. I highly recommend them!