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Wedolow x Gemeos

Wedolow is a tech player focused on reducing software performance debt and bringing AI into embedded roles. In 10 weeks, Gemeos, a web agency specializing in industry, delivered a full redesign: art direction, UX/UI, bilingual Webflow build, and technical SEO.

Wedolow homepage on a laptop, headline “Generate your faster embedded code” on a gradient background

Giving Wedolow the website a tech player deserves

Wedolow is a tech player focused on reducing software performance debt and integrating AI into embedded roles. Faced with demanding clients, their website needed to reflect their level of expertise and international positioning.

In 10 weeks (July to September 2025), Gemeos delivered a full redesign: art direction, UX/UI design, bilingual Webflow build, and technical SEO.

Industry
Industry
Services
Artistic Direction
UX/UI Design
Development
SEO
Two Wedolow homepage concepts: “Generate your faster embedded code,” plain white version and gradient version

Art Direction

Wedolow’s art direction started with a major constraint: keep the existing brand guidelines while completely modernizing the site’s structure and content. Gemeos explored 2 to 3 creative directions rooted in the tech and software world, then locked in a visual territory that blends the discipline of a B2B player with the ambition of an international position.

A full UI kit was delivered to Wedolow, giving them a reusable component base to support the continued growth of their digital presence.

  • Wedolow typeface, white and mint “Aa” on an ink background
  • Wedolow animated palette: ink, lilac, mint and green

  1. Concept 1: Minimalist & Developer-First

    A clean white design that speaks directly to technical profiles. Large typography and the purple keyword accent create instant impact around the core message. Client logos, Bouygues, CNES, OP Mobility, establish institutional credibility without showing off. The feature sections use a progressive list structure, Analyze, Optimization, Code Generation, clean and easy to scan. A clear, functional direction in the visual language of the most respected developer-first tools.

  2. Concept 2: Gradient & Tech Premium

    A hero dominated by a fluid, luminous pink-green-yellow gradient that creates a strong, memorable visual identity, unexpected in the embedded software space. The animated keyword in white on this colorful background grabs attention instantly. The floating white descriptive card on top of the gradient keeps things readable without breaking the mood. The black feature cards with green accents, Optimization, Analyze, Code Generation, create a bold, structured contrast. A daring direction that positions Wedolow as a player willing to stand out in a highly standardized industry.

Wedolow homepage mockup: “Generate your fastest embedded code” headline and a grid of client logos
Concept 1
Laptop showing Figma with Wedolow page mockups for “Deep Code Understanding” and “Optimize”

Web Design

Wedolow’s UX design was crafted in FlowMapp and Figma to speak to an international audience. The navigation puts Wedolow’s core strengths front and center, performance debt reduction and embedded AI, along with a Resources section packed with technical reference articles.

The “text typing” animation on the homepage, suggesting that Wedolow understands and solves tech problems in real time, was specifically designed to grab attention from the very first scroll. Every key page was approved in Figma before the build.

  • Wedolow “Get Real Benefits” section: four black cards with green icons on a peach, pink and green gradient
  • Scrolling iPhone on a lilac background, showing the Wedolow mobile home page “Generate your faster embedded code”
  • Wedolow Aerospace & Defense sector card: a satellite above the Earth and a lilac text panel, on a mint background
Wedolow website on a tablet: "Embedded Software Optimization" homepage on a pink, yellow and green gradient

Webflow Build

Wedolow’s bilingual Webflow build (FR/EN) was completed in 10 weeks, from July to September 2025, by Abdul Ahad. The site shipped with a CMS blog/resources section so Wedolow can publish technical articles on a regular basis.

The homepage text-typing animation, working in preview but requiring a specific production fix, was debugged and delivered. Webflow training was also provided at handoff so the Wedolow team could work with full autonomy.

  • Wedolow compatibility cards: operating systems, C and C++ languages, target platforms, build environments and compilers, on a lilac background
  • “From Research Lab to Industry Game-Changer” block from the About page, with a lab photo and the figures 2022, 20+ and 4, on a green background
Wedolow website on a laptop: “Transforming Embedded Software Performance” headline and Automotive tab

SEO

Wedolow’s SEO was built in from the structure phase, with a full week dedicated to “Technical SEO” in the project timeline (week 9). The goal: make sure the bilingual site is technically airtight and ranked for the right queries in both languages.

The Resources section was designed as a long-term SEO engine: articles on software performance debt, the impact of AI tools on embedded roles, and other high-value SEO topics for CIOs and CTOs, the core audience Wedolow wants to reach.

SEO LeverImplementation
Bilingual site (FR/EN)Language-specific SEO structure
Technical SEO WeekFull best-practice audit
Resources sectionHigh-value tech articles for SEO
TargetsCIOs, CTOs, technical leaders
  • Wedolow “Awards” card on a gradient: i-Lab Prize 2024, GPACF Autotech Pioneer Award 2023, Trophée Valorisation 2023, on an ink background

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