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Dessia x Gemeos

From art direction to Webflow development and SEO, Gemeos supported Dessia through a full website redesign that reflects its tech positioning and global ambition, drawing on our web agency expertise for industry.

Dessia website homepage on a laptop resting on a chair, headline “Generate design with AI”

AI at the Service of Industrial Engineering

Dessia is a SaaS platform founded in 2017 that automates industrial design workflows with artificial intelligence. Its clients, Renault, Safran, Alstom, Naval Group, and Valeo, trust it to cut product development time by 80% and explore up to 1,000 solutions in just 6 hours.

Gemeos partnered with Dessia on a full website redesign, a new tech-forward, minimalist art direction, Webflow development, and a technical SEO audit to fix the foundation and diversify organic traffic.

Industry
Industry
Services
Artistic Direction
UX/UI Design
Development
SEO
Three Dessia homepage design options on blue, including “AI for concurrent engineering” with engineers

Art Direction

Through a new art direction, Dessia wanted to break away from its existing visual identity, seen as too busy, and move toward a clean, minimal tech design that matched the sophistication of its AI technology. Blue and metallic tones became the backbone of the new identity.

Our design team explored several creative directions, using international tech players like Synthesia, Coframe, and Anyscale as references. The goal was to position Dessia visually as a premium B2B player in AI engineering, credible in the eyes of major industrial groups like Airbus, Dassault Aviation, BMW, and Alstom...

FocusCreative Decision
Color paletteBlue + metallic tones, removal of the existing green
TypographyLexend Deca replaced with Poppins
IllustrationsFully removed, replaced with photography and product visuals
ChatbotExisting chatbot widget removed
LogoKept as is
  • Dessia's Archivo typeface, white and blue “Aa” on a night background
  • Dessia animated palette: night, Dessia blue, sky and mist

  1. AI & SaaS

    A clean, professional aesthetic driven by a blue-and-gray palette that signals trust, stability, and technology. The typography pairs Azret Mono, a fixed-width typeface rooted in the world of consoles and code, with ABC Monument Grotesk, a geometric sans serif that brings modernity and clarity. A subtle metallic texture suggests strength and industrial precision. White space is used with discipline to create an interface that feels uncluttered, readable, and intuitive. The whole system projects the reliability and seriousness you’d expect from a tool built for engineering professionals.

  2. Robotics & Industrial

    An art direction that breaks away from generic SaaS codes and fully embraces the world of machines and industrial processes. A palette of metallic grays, warm grays, and deep blues, accented with electric blue. The “cut edge” motif becomes a strong visual metaphor for precision and controlled power. The DM Sans / DM Mono type pairing balances modern readability with technical precision. A no-frills design that conveys robust, powerful, and rigorous technology.

  3. Electric & Bold

    A monochrome electric-blue world sets the tone and gives the brand a bold, memorable visual identity. Deeper blues add depth and seriousness. The Feature Display / PP Mondwest type pairing, with its pixel-style design echoing engineering software, and DM Mono for technical elements creates a bold, cohesive visual hierarchy. Structural graphic lines bring precision and craftsmanship to the forefront. A direction that positions Dessia as a cutting-edge innovation player, no compromises.

Dessia homepage mockup: “Augmented intelligence for concurrent engineering” headline and dashboard preview
Concept 1
Laptop showing a Figma file with homepage and menu mockups for the Dessia website

UX / UI Design

Dessia’s UX redesign covered the entire site, homepage, product pages, solutions, company, and resources, with one core goal: make the platform’s value instantly clear to technical decision-makers, including R&D directors, engineering leads, and project managers.

The homepage was built around the "ROI in 90 days" promise: visibility gains in 7 days, an optimized workflow in 30 days, and measurable ROI in 90 days. A clear narrative thread that speaks directly to the business priorities of large industrial groups. The product visuals showcase the Convert → Generate → Verify → Select steps of Dessia’s AI engine.

PageFocus UX
Homepage90-day ROI promise, Convert / Generate / Verify / Select pipeline
ProductAI capabilities demo, real-world use cases
SolutionsIndustry-specific variations (Aerospace, Automotive, Naval, Defense)
CompanyInstitutional credibility, enterprise references
ResourcesUse cases + newsletter
  • Dessia engineering process cards Convert, Generate, Verify and Select, on a blue background
  • Scrolling iPhone on a blue-grey background, showing the Dessia mobile home page
  • Dessia “In 7 days, 30 days, 90 days” cards: visibility, optimised workflow and measurable ROI, on a night background
Laptop showing the Dessia homepage: “Unlock the full potential of AI-Driven Design” over a 3D CAD scene

Webflow Build

Dessia’s new site was built in Webflow from the approved Figma mockups, following the design system defined during the art direction and UX phase. Development covered every page, homepage, product, solutions, company, resources, legal pages, plus the CMS structure for resources and use cases.

The site launched in early May 2025, after QA and technical validation in close coordination with the Dessia team.

  • Dessia “AI for concurrent engineering” video block over a factory photo, on a blue-grey background
Dessia mobile homepage on a smartphone: “Generate design with AI” headline and call-to-action buttons

SEO

Our technical SEO audit for Dessia uncovered several blockers on the existing site: organic traffic made up almost entirely of brand searches, a duplicate sitemap causing 404 errors, and major underuse of the documentation.dessia.io subdomain (174 pages with no internal linking, plus the same FAQ repeated across every page).

Our recommendations focused on fixing the technical SEO foundation, strengthening internal linking, and rolling out a content strategy to diversify organic traffic beyond the brand.

Identified IssueAction Taken
Duplicate sitemap + 404 sitemapTechnical fix and sitemap consolidation
100% brand traffic (zero generic traffic)Keyword diversification strategy beyond the brand
174 docs pages with no internal linkingDocumentation internal architecture recommendations
Same FAQ across every pageFAQ personalization by page / intent
  • Dessia “Ready to transform your Design Process?” banner with its contact button, on a blue background

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