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La Solive: Webflow redesign for a training organization

La Solive trains people for careers in construction and energy renovation. Its catalog and blog needed simple journeys for future learners and editorial teams alike.

For this redesign, Gemeos, web agency for training organizations, designed the UX/UI, rebuilt the Webflow website and worked on SEO.

La Solive website on a laptop in a workshop: “Formez-vous aux métiers de la rénovation énergétique”

A website built to bring courses, testimonials and events to life

La Solive prepares its learners for careers in construction and energy renovation. Between the course catalog, blog articles, testimonials and information sessions, the team manages a lot of content that changes throughout the year. The redesign had to make these resources easier to reach and allow fast publishing, without calling on a developer for every change.

Rather than gradually modifying the old project, Gemeos rebuilt a Webflow foundation with CMS collections for courses, events and editorial content. The work included the art direction, UX/UI journeys and SEO foundations, followed by CMS training to make the team autonomous.

Industry
Education
Industry
Services
Artistic Direction
UX/UI Design
Development
SEO
MacBook Pro on a workbench in a building trades training centre, showing the La Solive home page “Train for building and energy renovation trades”

Art Direction

La Solive trusted us to create a new visual identity for its website. Our design team developed an art direction that aligns with the brand’s positioning and values, with special care given to the look and feel of the article and testimonial pages.

  • La Solive's Urbanist typeface, white and orange “Aa” on a night blue background
  • La Solive animated palette: site orange, steel blue, petrol and sand
  • La Solive “Highly professional teaching” card with two technicians, on an orange background
MacBook Pro on a workshop bench, showing the La Solive Paris campus page

UX / UI Design

The redesign of La Solive was built to support intuitive navigation across a content-rich site: blog, testimonials, events, and category pages. The site architecture was reworked to spotlight editorial content and drive conversion, with a clean navbar featuring sections like "View All Articles" and "View All Testimonials".

The 404 page, category pages, and articles each got tailored UX treatment, creating a consistent experience across every entry point on the site.

  • La Solive training card “Energy renovation project manager”, on a petrol background
  • Mosaic of La Solive learners on site (heating, solar, electrical), on a petrol background
  • La Solive employers section: apprentice recruitment and team training, on an orange background
  • iPhone lying on concrete, showing the La Solive mobile home page
  • Hand-held iPhone showing the La Solive Paris campus mobile page
MacBook Pro on an oak meeting table, showing the La Solive distance learning page

Webflow Build

La Solive’s site was built from scratch in Webflow, with a CMS structure designed to cover the client’s day-to-day needs: blog management, events, and promotions. Instead of migrating the existing Webflow project, we chose a full rebuild, a 2 to 3x faster approach that delivers clean, maintainable code for the long haul.

Bryan handled the full build and led a CMS training session at handoff so the La Solive team could publish content on their own. Ongoing maintenance work followed launch to support the site’s evolution.

DeliverableDetail
Webflow site from scratchFull rebuild, 2-3x faster than migration
Blog CMS/blog/category/article structure, dedicated category pages
Events & Promotions CMSDynamic blocks managed from the Webflow CMS
CMS TrainingHandoff training session for the client team
Post-launch maintenanceRegular fixes and updates after launch
  • La Solive upcoming events (open day), on a steel blue background
  • iPhone held in the street, showing the La Solive Lyon campus mobile page
  • Scrolling iPhone on an orange background, showing the La Solive remote training mobile page
  • La Solive “Where to find us?” section with the Nanterre campus map, on a petrol background
MacBook Pro on an oak desk, showing the La Solive blog

SEO

SEO support for La Solive focused on the technical foundation and content architecture, with a special emphasis on elevating the blog and improving local visibility.

SEO ActionDetail
Blog URL structure/blog/category/article structure for better indexing
BreadcrumbsImplemented for navigation and structured data
Google review rich snippetSet up to display the 4.6/5 rating in SERPs
Custom 404 pageRecovered and optimized from the old site
  • La Solive FAQ on career change and energy renovation trades, on a petrol background
  • iPhone lying on books, showing the La Solive mobile blog
  • iPhone lying on linen, showing the La Solive article “Becoming a plumber and heating engineer”

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