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Mimco Platform x Gemeos

MIMCO Platform is the digital platform of the MIMCO group, a recognized player in real estate investment in Europe. Gemeos supports the platform on an ongoing basis with the redesign of the digital experience, Webflow development and SEO optimization — to give its premium assets the visual excellence they deserve, meeting the standards expected of a real estate web agency.

Laptop showing the MIMCO Platform “Build a diversified portfolio” section with a by-country chart

Making institutional real estate investment accessible to as many people as possible

MIMCO Platform is the digital platform of the MIMCO group, a recognized player in real estate investment in Europe. It provides access to premium assets — Champs-Élysées, institutional deals — normally reserved for large investors, with an accessible entry ticket.

Gemeos supports MIMCO Platform on a recurring basis with the redesign of the digital experience, Webflow development and SEO optimization — with a shared goal: giving the platform the visual and technical excellence its assets deserve.

Industry
Finance
Real Estate
Services
UX/UI Design
Development
SEO
Laptop showing the MIMCO Platform page “Build a diversified portfolio” with a donut chart

UX/UI redesign of a high-end real estate investment platform

MIMCO Platform faced a twofold UX challenge: inspiring confidence in demanding private investors while making complex financial products (club deals, funds, ELTIFs) accessible. Gemeos worked on the complete redesign of the digital experience, from the Figma designs to the Webflow build.

The information architecture was rethought to guide users from discovering investment products to subscribing online, reducing friction and highlighting MIMCO's institutional credibility. Every page was designed to convey both the exclusivity of the assets on offer and broader access to them — MIMCO's founding positioning.

The design system reflects the codes of high-end wealth management: premium typography, a sober and elegant palette, carefully shot photos of real estate assets. The designs incorporate regulatory requirements (legal notices, investor warnings) without compromising the quality of the experience.

  • MIMCO Platform “Discover our latest references” section: property cards in Paris, Lisbon and Marbella
  • MIMCO Platform team cards: portrait of Charlotte Habib, Partnerships Director, with a Europe tag
  • Woman on a couch with a laptop and a MIMCO Platform “Allocation du fonds” donut chart card
  • MIMCO Platform web section “Aim higher than traditional investments” with Private Equity, S&P500, Livret A chart
  • MIMCO Platform homepage on desktop and mobile: “L’immobilier institutionnel enfin accessible,” hands holding a tablet
  • MIMCO Platform project cards: Santos Townhouse in Lisbon, tiled facade, 70 investors, from €10,000
  • MIMCO Platform interface: investor list with amounts and Elodie Mattao's "Portefeuille" (portfolio) bar chart
  • MIMCO Platform investment simulator: settings, future balance of €1,024,428 and growth chart
  • MIMCO Platform subscription card on dark green: Obligation Premium A offer selected and a €10,000 investment amount
  • MIMCO Platform chart comparing investment products: Private Equity, S&P500 and Livret A savings account
Smartphone showing the MIMCO Platform mobile site: "Accédez au Private Equity Immobilier institutionnel"

Webflow development of a complex investment platform

Building MIMCO Platform in Webflow required a robust technical architecture to handle the complexity of the investment products presented: asset sheets, subscription documents, investment guides, white papers. The Webflow CMS was structured so the MIMCO team can update products fully on its own.

The guide and white paper pages — cornerstones of the SEO strategy — were built with a flexible CMS template system. Performance was optimized with particular care for real estate asset images (compression, lazy loading) to keep excellent Core Web Vitals on every product page.

Gemeos works with MIMCO Platform on a recurring basis, providing ongoing follow-up of product changes, new real estate deals to add and continuous technical optimizations.

  • MIMCO Platform mobile homepage on a smartphone: “L’immobilier institutionnel enfin accessible”
  • Laptop showing the MIMCO Platform investment simulator: settings, future balance of €1,024,428 and growth chart
  • Laptop showing MIMCO Platform's “Build a diversified portfolio” section with a by-country donut chart
  • MIMCO Platform homepage on a laptop: “L'immobilier institutionnel enfin accessible” on a dark green hero
  • Hand holding a smartphone showing MIMCO's "Discover our latest references" section with property cards
MIMCO Platform web pages: Blog & News with featured articles, all-articles list and webinars

SEO strategy to position a real estate investment platform

Real estate investment for individuals is a fast-growing segment with real SEO opportunities on high-intent French keywords: "investir en immobilier institutionnel", "club deal immobilier", "fond eltif", "investissement immobilier Paris". Gemeos designed an SEO strategy tailored to these searches and to the investor profile MIMCO targets.

A full semantic audit identified the opportunities and structured the editorial calendar around the questions private investors ask. The content strategy relies on MIMCO's guides and white papers — high-value semantic assets — optimized for organic search. Structured data was implemented to maximize visibility in Google's rich results.

Alexandre (SEO at Gemeos) provides monthly tracking of rankings, the backlink profile and targeted link-building opportunities — a strategic lever to strengthen MIMCO Platform's domain authority against well-established competitors.

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