Mimco Real Estate: art direction and Webflow website for a property developer

Art Direction

An architect's grid, and a mint green signature

Mimco Real Estate's art direction starts from a simple intention: a smooth buyer journey that lists properties, convinces and then converts, carried by a premium lifestyle that humanises the brand without losing seriousness. It also had to set the residential subsidiary apart from the rest of the MIMCO ecosystem.

The site rests on a strict grid, made visible by fine vertical lines running through the pages, like an architect's plan. Sections are clearly delineated and read immediately. Properties are presented in sober lists, while large full-screen photos of daily life carry the emotion.

The palette comes down to four colours: White (#FFFFFF), Pearl grey (#EDEEF4), Black (#111111) and a Mint green (#6FFFB1) reserved for calls to action and markers. The Aeonik typeface, a geometric sans-serif, gives the site a contemporary tone, precise and warm at the same time.

Web Design

Finding your property in two clicks, then booking an appointment

The site is designed for a buyer looking for a specific home. From the hero, a search bar filters properties by type, location and budget. The home page then moves through the two property families (houses and flats), a carousel of key projects with their progress, delivery date and number of available homes, then the developer's five commitments.

Each development has its own page: energy class, expected delivery, starting price, construction progress, plans and unit types. The notices specific to off-plan sales (non-contractual visuals, mixed VAT at 3% and 17%) are integrated into the design rather than pushed to the bottom of the page.

Mint green is reserved for action: “Book an appointment” stays accessible in the navigation, at the end of sections and at the close of the page (“You have a project, we have the address”). The developer's figures (540+ homes delivered or under way, 450,000+ m² in development for the group, 65+ projects in Europe) and a page dedicated to buying off-plan reassure a buyer committing to a home they can't visit yet.

Print

A brand you recognise from the website to the building site

The art direction doesn't stop at the screen. Gemeos rolled it out to the developments' sales brochure, in two versions, and to the construction hoardings that dress the fences of projects under construction. They share the same grid, Pearl grey, mint green and large lifestyle photos: a buyer moves from the website to the brochure, then to the building site, without changing universe.

Webflow Development

A Webflow site the sales team keeps alive

The site is built on Webflow. Developments are managed in the CMS, each with its sales data (energy class, expected delivery, price, progress, unit types), which feeds the development pages, the key projects carousel and the search by type, location and budget at once. The blog, dedicated to the Luxembourg market and buying a main residence, relies on the same structure.

Cookie consent is handled by Axeptio, built into the site.

SEO

Every development, every unit and every guide can rank for its own search

A buyer searches by town, by unit type and by budget. The site was therefore built so that a page answers each of these searches: 94 indexable pages, including 6 development pages, 67 unit pages generated from the CMS and 12 guides on buying property in Luxembourg.

Readable by search engines and AI assistants alike

Listings answer a buyer's questions in a marked-up FAQ: type of house, plot size, stated floor areas, layout. Guides open with “Key takeaways”, a summary for readers in a hurry, and each article is signed by a member of the Mimco team who has their own page. Short, dated, attributed answers: that is what helps search engines and AI assistants cite Mimco on buying property in Luxembourg.