Médéré × Gemeos

Médéré is a continuing education organization for healthcare professionals, founded by a physician in 2019. As the platform grew fast, it needed a site that was easier to read, better structured, and built to convert as well as rank.

UI Design, Webflow & SEO for France’s First Digital DPC Organization

Médéré is a Continuing Professional Development (CPD) organization founded in 2019 by a physician. In less than five years, the platform brought together more than 30,000 healthcare professionals around a catalog of 116 online courses. But rapid growth pushed the existing site past its limits. It no longer handled the load, and it no longer matched the brand’s ambition.

Gemeos led the full redesign — art direction tailored to healthcare standards, UI design centered on the practitioner experience, Webflow development with a custom-built catalog CMS, and SEO/GEO strategy baked in from day one.

Industry

Education

Healthcare

Services

Artistic Direction

UX/UI Design

Development

SEO

Art Direction

A visual world that builds trust without feeling intimidating

The healthcare sector demands instant credibility. Médéré’s existing visual direction had the right foundation — a light palette, polished typography — but it lost consistency as the site grew. Gemeos reworked the visual system to make it rigorous and scalable: a rebuilt typographic hierarchy, consistent use of accent colors, and a unified treatment for training cards and testimonial blocks. The goal was to create a professional, reassuring result — worthy of the benchmark trainers Médéré brings together — without ever sacrificing the readability of the educational content.

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Warm & Playful

A clean, reassuring sans-serif typeface pairs with colorful blocks and highlights that make the design feel dynamic and approachable. Warm colors channel Medere’s energy and enthusiasm. White blocks on a beige background break up the rhythm and create a warm, engaging visual world. Solid color sections pace the page and invite readers in, while a deeper green accent reinforces credibility. Rounded corners across every element echo the logo and strengthen the brand’s welcoming feel.

Authentic & Textured

A typographic duo — two complementary typefaces — creates the right balance between authenticity and professionalism. Solid color fields get a grain effect that adds depth and warmth. The blocks play with different shapes for a more playful, varied design. A beige background with white blocks creates a soft, inviting visual world. A deeper blue or green accent punctuates the whole system and reinforces credibility. Rounded corners keep the look aligned with the logo identity.

Medical & Minimalist

A more restrained, institutional direction led by blue — the color of medicine par excellence, and a symbol of trust and innovation. A versatile sans-serif typeface keeps things readable and credible. The modern, minimalist style signals precision, expertise, and reliability. A more classic direction that reassures demanding medical professionals and positions Medere as a serious player in the healthcare space.

Look&Feel

Summary

Art Direction Web Design Development SEO

Responsiveness, Creativity, Great communication

Harry Sitbon

CEO @Medere

UI Design

Interfaces designed for doctors who don’t have time to waste

The training catalog is the heart of the site. That’s where conversion happens. Gemeos redesigned every template around the real-world needs of a practitioner looking for DPC training. Each training page puts the key details front and center — duration, format, specialty, expert speaker, ANDPC eligibility — with a visual hierarchy that naturally drives users to sign up.

Three new page structures were designed for the blog — list hub, article template, and author page — to showcase Médéré’s editorial expertise and strengthen its industry credibility. On the homepage, a typewriter animation speaks directly to each medical specialty, instantly anchoring the offer’s relevance for visitors in the first few seconds.

All mockups were delivered in Figma, organized by components so the Médéré team can easily take ownership and evolve them over time.

Summary

Art Direction Web Design Development SEO

Responsiveness, Creativity, Great communication

Harry Sitbon

CEO @Medere

Webflow Development

A structured CMS built to manage 116 training programs without a developer

The main technical challenge: managing a catalog of 116 training programs with dynamic filters by specialty, a custom sorting system, category result counters, and a smooth browsing experience — all without a dedicated back end or external tech stack.

Gemeos architected the entire solution in Webflow, combining multi-reference CMS Collections with Finsweet Attributes for filtering and pagination.

Component	Technical Solution
Training catalog filters	Finsweet CMS Filter — multi-criteria filtering by specialty
Category counters	Custom JS — dynamic display of the number of training programs by specialty
Catalog sorting	Custom JS — combined sort (upcoming sessions first + descending price)
Blog pagination	Finsweet CMS Load — progressive article loading
Homepage animation	Custom JS typewriter — dynamic address by medical specialty
Homepage FAQ	Custom JS accordion — aria-expanded accessibility, CSS transitions
City dropdown (header)	CMS toggle + dynamic JS — Paris / Lyon, scalable without code
Médéré Meetings pages	CMS template by city — /les-rencontres-medere-lyon

The URL structure follows an SEO-native logic from the root (/formations/kinesitherapeute, /formations/medecin-generaliste), making it easier for search engines to crawl and for users to navigate. The header includes a dynamic dropdown system for Médéré Meetings cities, connected to the CMS: the team can add a new date or a new city on their own, with zero technical support.

Summary

Art Direction Web Design Development SEO

Responsiveness, Creativity, Great communication

Harry Sitbon

CEO @Medere

SEO / GEO

Structuring content for search engines and LLMs

Médéré’s SEO strategy rests on two complementary pillars: capturing qualified traffic from healthcare professionals looking for DPC training, and becoming a trusted source cited by conversational AI.

Architecture and internal linking

The site’s URL structure was designed to mirror the exact semantics of industry searches (/formations/chirurgien-dentiste, /formations/psychiatre). Each specialty page targets a specific search intent, with title tags and meta descriptions optimized for organic click-through rate. The editorial blog publishes content built around high-intent long-tail queries: DPC guides, procedure billing, and taxes for private-practice doctors.

Structured data

Schema.org markup was implemented to classify training programs (Course, EducationalOrganization), FAQs (FAQPage), and reviews (AggregateRating). These tags help search engines display rich snippets — ratings, common questions — directly in the SERPs, boosting visibility without relying on rank alone.

GEO optimization (Generative Engine Optimization)

LLMs (ChatGPT, Perplexity, Gemini) have become a direct discovery channel for healthcare professionals looking for information about DPC. To make sure Médéré gets cited in answers to those queries, the content was structured so AI can easily extract and attribute it:

Clear, standalone definitions of sector-specific terms (DPC, ANDPC, three-year requirement, Qualiopi)
A structured FAQ with complete, sourced answers
Specialty pages built as reference resources, not just sales-driven landing pages
Fact-based content brought to the front (ANDPC approval number, verifiable stats, trainer names with official titles)

This approach helps Médéré show up in generated answers when a practitioner asks an AI assistant a question about their DPC training.

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Summary

Art Direction Web Design Development SEO

Responsiveness, Creativity, Great communication

Harry Sitbon

CEO @Medere

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Médéré × Gemeos

UI Design, Webflow & SEO for France’s First Digital DPC Organization