Stoneo: brand identity and website for a real estate agency

Art Direction

A visual world that blends human warmth with efficiency

The art direction was built around one clear refusal: no cold finance clichés, no anonymous portal vibes. At Stoneo, the agents and their territory stay front and center. The visual direction reflects that, photography, layout, typographic hierarchy, to project approachable confidence instead of intimidating expertise. Every page says the same thing: these are people who truly know their market. The art direction sets the foundation for a cohesive visual narrative across the entire site, from location pages to property listings.

UI Design

Interfaces designed for 80% mobile traffic

The UI was designed mobile-first from the very first mockup, with no compromises. With 80% of traffic coming from mobile, every component was built for readability on small screens: dense but airy property cards, navigation stripped down to the essentials, short conversion-focused forms. On desktop, the grid opens up and breathes, same logic, more space. The visual hierarchy guides users toward three key actions: estimate their property, browse available listings, contact an agent. No decorative element slows the journey down.

Product Design

Designing a product for dozens of agents at once

The core challenge wasn’t to ship a website. It was to build a framework. Stoneo rolls out its platform for every agent in its network through Avest, which means every product design decision had to work just as well for the main agency as it did for an independent agent in Nantes or Marseille.

Every page template, property listing, agent profile, city landing page, was designed as a reusable, configurable module. The CMS structure, navigation architecture, and page templates are all standardized so duplication stays smooth, with no visual regressions and no design intervention for every new rollout. Here, product design becomes an operational lever, not just a user experience one.

Webflow Development

Structured development built for scalability, API integration, and filters

The technical complexity of the Stoneo project comes down to three interconnected pillars.

On top of that, the Stoneo team got a hands-on Webflow training session, style guide, collection list logic, and autonomous content management, so they could run the platform without outside support.

SEO: Local Visibility for a Neighborhood Agency Network

Stoneo’s SEO was built around a network model: each agent has its own local footprint, and the search strategy had to reflect that strong neighborhood presence while strengthening Stoneo’s brand authority. Gemeos laid the technical SEO foundation to maximize visibility by neighborhood and by city.