Skip to content

Recommend Gemeos to your network and earn a commission

Discover our referral program
Let’s talk?

Real Estate Web Agency

Win more mandates and turn local searches into qualified leads

Gemeos supports independent real estate agencies, multi-agency networks, and hybrid models in building and redesigning acquisition-focused websites. For this model, a web agency has to handle seller lead generation and buyer acquisition separately, while keeping the same brand, data, and measurement foundation. The site brings together local expertise, property listings, valuations, organic visibility, and business integrations without making the CMS the single source of truth for listings. For strategies that go beyond the transaction, the page sits within the real estate sector and can connect with real estate developers when journeys and audiences overlap.

Get a free audit

4.9/5· 97 reviews

+250 companies trust us

  • Homunity
  • MIMCO Platform
  • Stoneo
  • Altarea
  • La Case
  • Makers Funds
  • Cabinet IGC
  • Mimco Real Estate

Measurable results for companies like yours

Gemeos supported us through the redesign and migration of our site with a sharp understanding of our growth challenges. The result is a site that is much more aligned with our image, while giving us real autonomy on the marketing side. An expert, responsive team that is a pleasure to work with on this kind of project.
Gatien de BéjarryCMO @Homunity
Let's discuss

4.9/5· 97 reviews

What is your profile?

Expertise Tailored to Every Real Estate Agency Role

Building a high-performing real estate agency website starts with clarifying the journeys for sellers, buyers, and landlords, then defining the single source of truth for property listings. The next steps connect local acquisition, valuations, listings, proof points, and forms to your real estate software and real lead tracking.

  • goal

    Win mandates and convert buyers without making the catalog the only entry point.

  • Audiences

    Sellers, buyers, investors, local referrers.

  • Key pages

    estimates, sell, buy, properties, neighborhoods, team, closed sales, fees.

  • Conversion

    Estimate Request, Seller Contact, Property Inquiry, Appointment.

Get a free audit

4.9/5· 97 reviews

The Web Challenges Real Estate Agencies Face

A real estate agency today has to balance seller acquisition, buyer search experience, data from its business software, disclosure requirements, and local visibility. These five priorities shape website performance.

Win seller mandates before the competition

Problem
A lot of real estate websites start with listings, even though the most strategic value can be the listing agreement itself. Property owners compare several agencies, ask for a valuation, review recent sales, and assess local neighborhood expertise before trusting someone with their property.
Solution
We create a distinct seller journey with valuation, local proof, methodology, team, completed transactions, and CTAs tailored to the level of maturity. City and neighborhood pages only go live when they add real local value.
Indicator
estimate requests, seller appointments, calls from local pages, conversion rate by neighborhood, share of qualified seller leads.

Showcase properties without relying on the website as the single source of truth

Problem
Listings are often managed in a transaction system and then pushed to multiple portals. Re-entering the data manually into the CMS creates inconsistencies, outdated properties, and unnecessary work for the team.
Solution
We define the source of truth before development. When the software or API allows it, assets, statuses, prices, and media are synced or pushed into the site. The marketing CMS stays reserved for the content the team actually needs to edit.
Indicator
ad update delays, discrepancies between the CRM and the site, feed errors, manual management time, and view and contact rates per listing.

Turn Local SEO Into Sales Leads

Problem
A generic “real estate agency” page isn’t enough to capture every local search intent. Sellers are looking for valuation, pricing, neighborhood, or property management, while buyers combine property type, location, and features.
Solution
We build a local architecture around the areas you actually serve, the services you offer, and the commercial value of the queries. Internal linking connects the agency, cities, neighborhoods, services, and local proof without creating dozens of near-identical pages.
Indicator
Local visibility, clicks to the estimate, organic leads by area, local pages generating contacts, organic conversion rate.

Integrate disclosure requirements directly into the templates

Problem
Real estate listings and professional websites must display several regulatory disclosures. The DGCCRF specifically reminds businesses of the rules on fees, energy performance, certain co-ownership details, and making the fee schedule accessible online. A poorly designed template can lead to incomplete listings at scale.
Solution
We plan for required fields in the page structure and reassurance sections in the templates. The rules and wording are approved by the client’s relevant teams. The site helps support compliance, but Gemeos does not replace legal advice.
Indicator
Incomplete listings, field errors, time to approval before publishing, feed-related incidents, and the rate of correctly completed listings.

Measure a journey across your site, CRM, and portals

Problem
A prospect might discover the agency on Google, browse several listings, request an estimate, and then be tracked in a CRM. If tracking stops at the form, the marketing team has no way of knowing which pages or areas are actually generating opportunities.
Solution
We define the key events, qualification parameters, and handoff points into the CRM. When the tools allow it, leads are segmented by project type, area, property, and acquisition source so we can analyze the journey all the way to booking a meeting or signing a mandate.
Indicator
Leads by source, qualification rate, inquiries by property and area, estimated conversion to appointments, cost per lead, and cost per listing agreement when available.

Details that make all the difference

What Gemeos Does That Competitors Don’t

  • A site focused on listings, without separating sellers, buyers, landlords, and investors.

    We separate seller, buyer, landlord, and investor journeys from the very start of the architecture.

  • Estimates, contact, and visit requests use forms with little context.

    Every conversion is tailored to the valuation, viewing, listing, or real estate project.

  • Properties are published without connecting neighborhoods, agency services, and local content.

    Listings, neighborhoods, services, and local content are connected in a cohesive discovery architecture.

  • Duplicate city and neighborhood pages created to cover the territory, with no specific proof.

    Local pages are built around the market, the properties, and the proof that’s truly tied to the area.

  • SEO is addressed after the design phase, with a focus on ads and a few local search queries.

    SEO and GEO shape services, properties, neighborhoods, and intent before the wireframes.

  • The reporting counts leads without distinguishing between estimates, visits, mandates, territory, or quality.

    Tracking connects leads to their project, territory, source, and sales stage.

Designed to inspire confidence

Our expertise, working for real estate agencies

Get a free audit

4.9/5· 97 reviews

  • Branding

    Build a strong, memorable brand identity that reflects your positioning and builds trust at every touchpoint.

  • Design

    Interfaces designed to convert, clear, consistent, and aligned with your users’ expectations.

  • Web development

    A fast, scalable site that’s easy to evolve, thanks to a clean, high-performance Website build, whatever the CMS or tech stack.

  • SEO/GEO

    Boost your visibility on Google and AI search engines to attract qualified, long-term traffic.

  • CRO, tracking & analytics

    Continuous analysis, testing, and optimization to turn more visitors into customers.

  • Dedicated team

    A hands-on team by your side, here for the long haul, helping your site evolve with your business goals.

"Professional, responsive, and committed to their clients' success, Gemeos is the first agency I recommend without hesitation.

Quentin Mayet, VP Marketing @Paradox

"Gemeos handled the Webflow integration for our site redesign, giving our Growth team full control over landing pages while optimizing both web performance and SEO."

Florian Corteel, SEO Manager @Finary

“Working with them was incredibly efficient; the agency is highly responsive and adapts to any unforeseen challenges. Our site engagement rate increased by 58%!”

Thomas Beylot, VP Product @Modjo

“Gemeos delivered a showcase site that met all our requirements while working to quite tight deadlines. Their methodology was efficient, and they remained available, attentive, and highly responsive throughout the project. They are a complementary and very skilled duo. Kudos to them!”

Thibaud Bertrand, Head of Marketing @Side

Our work

You don't need to rebuild everything to make a big change

Before
Before: Noota
After
After: Noota

Our methodology

The Steps to Build a High-Performing Real Estate Agency Website

Building a high-performing real estate agency website starts with clarifying the journeys for sellers, buyers, and landlords, then defining the single source of truth for property listings. The next steps connect local acquisition, valuations, listings, proof points, and forms to your real estate software and real lead tracking.

Method view

  1. Audit & Assessment

    Analysis of existing assets, competitor benchmarking, and SEO, UX, and conversion gaps. Priority report ranked by business impact.

  2. Strategy & Architecture

    Sitemap, wireframes, content brief, and design. User journey validation and integration of regulatory requirements.

  3. Design & Development

    Figma mockups, validation, and Webflow integration with a structured CMS. Every component is editable without a developer.

  4. SEO & Launch

    On-page optimization, redirects, Search Console, and team training. Launch checklist validated point by point.

  5. Monitoring & Optimization

    Monthly reporting focused on business metrics. Continuous CRO iterations. Site evolution managed independently or with our support.

  1. Audit & Assessment

    Analysis of existing assets, competitor benchmarking, and SEO, UX, and conversion gaps. Priority report ranked by business impact.

  2. Strategy & Architecture

    Sitemap, wireframes, content brief, and design. User journey validation and integration of regulatory requirements.

  3. Design & Development

    Figma mockups, validation, and Webflow integration with a structured CMS. Every component is editable without a developer.

  4. SEO & Launch

    On-page optimization, redirects, Search Console, and team training. Launch checklist validated point by point.

  5. Monitoring & Optimization

    Monthly reporting focused on business metrics. Continuous CRO iterations. Site evolution managed independently or with our support.

let's talk

4.9/5· 97 reviews

+250 companies supported

What our clients say about Gemeos

4.9/5· 97 reviews

"Most agencies make a great first impression and sell you the dream in those early conversations, but that illusion fades fast once the contract is signed. With Gemeos, it’s different. Gemeos are professional and genuinely committed to doing things right and fast. I really recommend them. And this is the first time I’ve ever recommended an agency.

Quentin MayetVP Marketing @Paradox

“We worked with Gemeos in the summer of 2024 to redesign Modjo’s marketing site and better reflect the brand’s new positioning. The collaboration was incredibly efficient, the agency was highly responsive and adapted to every unexpected challenge. With limited resources on our side, right in the middle of summer, we launched the new site in just six weeks. Site visit engagement increased by 58%!”

Thomas BeylotVP Product @Modjo

“Gemeos are the perfect experts to take over your website from A to Z. Beyond being highly skilled, they were proactive and came up with great ideas throughout the project, a real plus! Thanks for this fantastic Openeat website redesign ;)”

Martin CatineauHead of Market @Openeat

Really great working with you, you get up to speed really fast, and the process is frictionless 🔥

Kévin Moënne-LoccozVP of Product & Design @Lemlist

“Sandro and his team are incredibly efficient and really attentive. They have a great grasp of their clients’ SEO challenges and always come up with the right solutions. Highly recommend”

Jules RatierCEO @Koncile

“Gemeos delivered a showcase site that met all our requirements while working to quite tight deadlines. Their methodology was efficient, and they remained available, attentive, and highly responsive throughout the project. They are a complementary and very skilled duo. Kudos to them!”

Thibaud BertrandHead of Marketing @Side

“Great Webflow agency. Available, attentive, and responsive. We brought them in to redesign our Nuant.com website, providing the Figma mockups. We’re very happy with the result, and their Webflow expertise is a real asset.”

Leo CarliProduct Marketing Manager @Nuant

"We worked with Gemeos for several months on the redesign of our site and the launch of our new Taalent.ai offering in the U.S. market. The team was able to combine strategic vision, high-quality execution, and great responsiveness throughout the project. An effective collaboration that I’d recommend without hesitation."

Alexandre DuffautCEO @Noota

Efficiency, structure, and performance. Gemeos managed to translate Avnear’s identity into a website that exceeded our expectations. Client feedback has been unanimous. The team showed remarkable agility in adapting to our requests and our high standards. A trusted partner we’d recommend without hesitation. Our site is a masterclass in building trust.

Charley ArodFounding Partner. Asset & Risk Management @Avnear

"Gemeos worked on the Webflow integration as part of our website redesign, with the goal of giving our Growth team back control over landing page creation and improving web performance and SEO. I highly recommend Sandro for his availability, responsiveness, teaching approach, and, above all, his understanding of our business needs."

Florian CorteelSEO Manager @Finary

Thanks to the whole team, always going the extra mile to push the boundaries!

Florent DarraultCMO @Cureety

We entrusted Gemeos with a full website redesign and migration, and everything went incredibly smoothly. What stood out most to us was the quality of the art direction: a truly premium, cohesive visual direction, with a clear visual identity and highly polished choices throughout, typography, colors, iconography, pacing, hierarchy, and more. You can tell they have great taste, and above all, a real eye for detail on every screen. On top of that, the team is incredibly responsive and very experienced: they know both design and the technical side inside out. I’d recommend them without hesitation.

David BERNARDCEO & Founder @AssessFirst

"Sacha & Sandro worked on the redesign and migration of our website with a few clear goals: create a unique, differentiated visual identity, clarify our message and value proposition, smooth out the customer journey, and ultimately generate more business opportunities. We’re very happy with the result, and the numbers speak for themselves. Sacha & Sandro are skilled, committed, conscientious, passionate, and they see things through to the end. I highly recommend them!”

Idir AIT SI AMERCEO @Tracktor
View more

You might also like these articles

Understanding Digital Shifts in Real Estate

view all
How can an estate agency website generate more seller mandates?

Tips11 min read

How can an estate agency website generate more seller mandates?

Written on by Alexandre Baverel

Do you have any questions?

FAQ

What Is a Web Agency Specializing in Real Estate Agencies?

A web agency built for real estate agencies designs the site around seller mandates, listings, valuations, neighborhoods, real estate software, and contact journeys. It connects local SEO, UX, data flows, CRM, and tracking without treating the property catalog as the only entry point.

Why Choose a Web Agency Specializing in Real Estate Transactions?

Because an agency needs to win mandates before a property even exists in its portfolio, while also serving buyers, landlords, and tenants. A specialized approach helps separate those intents, connect the right tools, and measure the conversions that actually matter.

Why create a dedicated page for real estate agencies when there’s already a real estate page?

The real estate page covers several roles across the industry. This page focuses on the specific challenges of a real estate agency: seller mandates, listings, valuations, local SEO, integration with transaction software, and lead qualification.

Should a Real Estate Agency Website Display All Available Properties?

Not necessarily. It depends on your positioning and acquisition strategy. Some agencies are better off offering a full catalog connected to their business software. Others get more value from showcasing a curated selection of properties and putting more of the site’s focus on valuations, closed deals, and local expertise.

Can Webflow Be Connected to a Real Estate Software?

Yes, when the software has a usable feed or API. The architecture should define which data gets synced, how often, and how to handle deletions, statuses, and price changes.

Which Pages Should You Prioritize to Win Seller Listings?

Estimation, Sell, Local Expertise, Team, Closed Sales, Reviews, and Service Areas pages are usually the priority. They should explain the method, provide local proof, and offer a next step that matches the homeowner’s level of readiness.

How Do You Work on Local SEO for a Real Estate Agency?

We need to prioritize the locations and areas that are actually being worked on, enrich the pages with specific local information, and connect those pages to services, teams, properties, and content. Cloned city pages should be avoided.

What Regulatory Information Should a Real Estate Agency Website Include?

The scope depends on the activities and the published listings. The DGCCRF specifically reminds professionals of obligations related to the professional’s identity, the professional license, fees, and the information included in sales or rental listings. Templates must include the required fields, and any marketing copy must be approved by the right people.

How Do You Measure the Performance of a Real Estate Agency Website?

The most useful KPIs are estimate requests, seller appointments, leads per property, calls, qualification rate, conversion by area, local organic traffic, and cost per lead. When the CRM allows it, tracking can go all the way to the listing agreement or the transaction itself, so you can measure the true value of each acquisition source.

Is a Property Catalog Enough to Do Real Estate SEO?

No. Portals have strong authority on generic searches. An agency can create more value with local pages, valuations, sales, rental management, neighborhood-specific expertise, and content that answers prospects’ questions. The catalog still matters, but it can’t be the only organic strategy.

What Budget Should You Plan for a New or Redesigned Real Estate Agency Website?

The budget depends on the number of templates, the level of branding, connections to your real estate software, the volume of local pages, multilingual support, tracking, and migration. An independent agency with a simple workflow doesn’t have the same scope as a multi-agency network with API integrations, advanced filters, and agent pages.

You're going to working with us, guaranteed

Ready to launch your business?

get a quote

Let’s f*****G GO !!