Sedra Capital: logo, identity, art direction and Webflow website for an independent private wealth management firm

Branding

A tree whose roots run as deep as its crown is wide

Sedra comes from the sidra, the wild jujube of the Mediterranean basin: a tree that grows where almost nothing grows, because its roots reach as far down as its crown spreads. That is the firm's story. The roots are structuring, tax and legal engineering, the work the client doesn't see. The crown is the assets, the income and the succession.

Gemeos explored three logo directions: a heraldic coat of arms, in the tradition of the great wealth management houses, an S and C monogram designed as a seal, and a crest that shelters the tree. The crest was chosen: the crown above the horizon line, the roots below, within an outline that reads as well as a favicon as it does very large.

The identity rests on a petrol blue (#0E2F37) and an ivory (#E8E5D9), accompanied by a deep blue, a greige and an ink black. Headings are set in Azurio, a fine serif with a classic design, body text and interface in DM Sans. The logotype also lives on its own: it signs the footer of every page, very large.

Art Direction

The calm of an office in Paris's 16th arrondissement, not that of an investment platform

The brief was clear: visitors should feel they are entering a house, not a platform. The three directions share chiaroscuro photography, serif headings and pages that breathe. They differ in their emblem, their colour and their relationship to tradition.

Web Design

Three entry points, and a path for every situation

A young executive starting to save, a business owner preparing a sale, a family organising its succession: each must recognise themselves in a few seconds, without minimum amounts sounding like a barrier. The site presents three worlds, then lets visitors in by profile, by goal or by city.

Pages alternate ivory and petrol blue, with portraits in natural light and plenty of space around headings. The same building blocks recur everywhere: offer cards, a method in an accordion, proofs of independence that unfold as you scroll, a banner of selected houses, FAQ. One more page can be assembled without going back to design.

Webflow Development

A site the firm runs on its own, city by city

The site is built on Webflow. Cities, articles, glossary definitions and authors live in CMS collections, each served by a single template: opening a city, publishing an analysis or adding a term takes no layout work. Offers, profiles and goals are dedicated pages, each with its arguments and FAQ.

The components are built to last. The method opens one step at a time and moves on to the next every six seconds, with a progress bar. The proofs of independence pin to the screen and scroll in stages. The appointment form is filled in two steps, with error messages in French, spam protection and campaign parameters kept throughout the visit.

SEO

Answering wealth questions before people look for a firm

A business owner types “droits de succession” (inheritance tax), “PER hauts revenus” (retirement savings plans for high earners) or “gestion de patrimoine Lyon” (wealth management in Lyon) long before looking for an adviser. The site is structured for these searches: a page per offer, per profile, per goal and per city, in-depth analyses and a glossary that explains each term simply.

Readable by search engines and AI assistants alike

Each analysis is signed, with its author's page, and opens with a three-point summary. Buttons offer to have it summarised by ChatGPT, Mistral's Le Chat, Claude, Perplexity or Grok. The FAQs answer a prospective client's questions in a few lines (how the firm is paid, the first meeting, the difference from a private bank): short, marked-up answers that search engines and AI assistants can reuse.