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Giva x Gemeos

Giva was completely rethinking its positioning and needed a site that matched the ambition: clear, reassuring, and built to convert prospects who’d never heard of insurance bundling.

Giva chose our web agency specialized in insurance for the UX/UI, the Webflow site, and SEO.

Giva mobile homepage on a smartphone: “Vos garanties actuelles. Moins cher.” and a savings estimate button

A website for an insurance platform built on trust

Giva is an insurance consolidation platform positioned as a neutral trusted third party, not a broker, not a comparison site, and not an insurer. Giva reviews each client’s full portfolio of policies and connects them with the general agent best suited to their situation.

Gemeos handled Giva’s UX/UI design, Webflow build, and SEO strategy, with one clear goal: turn a demanding positioning into a visual experience built on transparency, neutrality, and trust in an industry where conflicts of interest are the norm.

Industry
Finance
Services
UX/UI Design
Development
SEO
Two Giva homepage directions: photo of a smiling woman or a 3D world with clouds and a pink tree

Art Direction

The creative direction revolves around one central question: how do you make insurance desirable? Two directions were explored.

The first leans into clarity and humanity, direct typography, authentic photography, visual education.

The second breaks from industry conventions with an organic 3D world and soft colors that turn an experience people see as complex into something accessible and almost enjoyable.

In both cases, the goal stays the same: make Giva a brand people instinctively trust.

  1. Human & Direct

    A clean design grounded in reality, with people front and center. White background, bold all-caps typography for the headlines, direct and unambiguous. The hero leans into a product-plus-smiling-face duality, creating an immediate emotional connection. Lavender tones in the background add softness without diluting the seriousness of the offer. The features section uses a numbered progression that feels clear, educational, and reassuring. The whole thing speaks to someone who wants to understand fast and feel confident.

  2. 3D & Soft

    A more poetic, more distinctive direction, driven by an organic 3D world, pink trees, rounded shapes, and vibrant colors, that breaks away from the cold codes of insurance. The lavender background ties everything together in a soft, calming atmosphere. Typography shifts to elegant lowercase, making the brand feel more approachable and less confrontational. Warm pastel feature cards, pink, mauve, peach, paired with expressive 3D icons strengthen the visual identity. This direction positions Giva as a modern player reinventing the insurance experience: simple, reassuring, almost enjoyable.

Giva homepage: headline “Regroupez et économisez sur vos contrats d'assurances”, app interface and smiling face
Concept 1
Giva pricing page on a laptop: "We would have loved to tell you about our prices… but it's free"

Designing Trust Into the Interface

Giva operates in insurance, a space where trust is the biggest conversion driver and where clear messaging can make the difference between a visitor bouncing and a qualified lead. Enora, senior designer at Gemeos, led the Figma mockups with a sharp UX-first approach.

The site’s information architecture was built around one question every visitor asks the moment they land: "Why Giva instead of a broker or a comparison tool?" Each section of the homepage chips away at objections and builds the case for Giva’s neutrality, same commission no matter the agent, no conflicts of interest, free for the client.

The design system we put in place prioritizes readability and a clear visual hierarchy, with reusable components for testimonials, comparisons, and CTAs. The mobile experience was crafted with the same rigor as desktop, since insurance users are mostly on the move when handling their requests.

Key PageUX Goal
HomeExplain Giva’s positioning in 3 sections, estimator CTA
How It WorksBreak down the process into clear, reassuring steps
Why GivaAddress objections vs. broker, comparison tool, insurer
Network AgentsBuild credibility for a network of 200+ general agents
  • Giva testimonial section: photo of Justine, her quote and key figures, €875 per year and €14,000 saved
  • Giva website cards on blue background: "Duplicate coverage nobody tells you about" and two women laughing
  • Giva website section: photo of a smiling man in glasses and a card reading "Free for you", "Zero conflict of interest"
  • Giva homepage mockup: headline “Vos garanties actuelles. Moins cher.”, mascot and media logos
  • Giva website section "Your insurance costs you much more than you think" with numbered problem cards
  • Giva calculator “Estimate your savings in 30 seconds”: contract and budget sliders, savings of €250–350/month
  • Giva website section: portrait of a smiling man in a denim jacket beside an accordion headed “De la lisibilité”
  • Giva homepage on desktop and mobile: “Your current coverage. For less.” headline and media logos
  • Giva website card carousel, "Pilotage" card: "A single dashboard" on a peach-to-blue gradient background
  • Giva "After" card: health insurance adjusted, protection optimized, car -15%, home insurance unchanged
Smartphone on an orange table showing Giva's mobile site: "6 contracts, €875 recovered every year"

High-Performance Webflow Build for a Lead-Gen Platform

The Webflow build for Giva put the platform’s advanced features to work to faithfully recreate the designs while keeping performance sharp. The site was built with a reusable component architecture, making content updates fast and easy, no technical help needed.

Special care went into integrating the estimate form, the savings calculator at the heart of Giva’s conversion funnel. Webflow animations and interactions were tuned to add smoothness without slowing load times, a critical factor for SEO and bounce rate.

The Webflow training delivered at launch gives the Giva team full ownership of new agent listings, customer testimonials, and blog updates, key pieces of a long-term SEO content strategy.

  • Giva homepage on a laptop: “Reprenez le contrôle sur vos assurances” headline beside a smiling older man
  • Laptop showing the Giva website testimonials section "Ce que nos clients disent de Giva" with a 4.8 Google rating
  • Giva page for retirees: “Take back control of your insurance” headline, key figures and portrait of a senior
  • Giva mobile screen: "6 contracts, €875 recovered every year" with savings figures and a customer photo
  • Smartphone showing Giva’s savings estimator: contracts and budget sliders, estimated savings of €250–350/month

SEO to Win in a Hyper-Competitive Insurance Market

The insurance market is one of the toughest SEO battlegrounds in French search, with players like Meilleurtaux, LeLynx, and Assurland dominating page one for years. Gemeos took a niche SEO approach: target queries around insurance bundling and the role of the general agent, high-intent positions with lower relative competition.

The technical audit covered every blocking issue: URL structure, SEO markup, structured data (FAQ schema, LocalBusiness), and Core Web Vitals. The content strategy built on the copy already developed by Giva, rich in semantic depth, to optimize every page around keywords with strong conversion potential.

Alex (SEO at Gemeos) delivered a clear internal linking plan and an SEO editorial calendar centered on user questions ("how to bundle your insurance," "difference between broker and general agent"), queries aligned with Giva’s educational positioning.

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