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How to Create a Custom 404 Page in Webflow

Learn how to create a custom 404 page in Webflow: design, essential elements, and the correct status code.

In this tutorial, Sandro, cofounder of the Gemeos Webflow agency, shows you how to create a custom 404 page in Webflow.

Key elements of a good 404 pageWhy it matters
Clear messageThe user understands what happened
Main navigationLets them keep browsing
Search barHelps them find the content they were looking for
Links to popular pagesReduces bounce rate
Primary CTAGuides visitors toward your conversion goal

1. Go to the Webflow 404 page

In the Pages panel, scroll down to the Utility Pages section. Webflow includes a default 404 Not Found page. Click it to design it like any other page.

2. Design your 404 page

Replace the default content with your custom design. Recommended elements: a friendly error message ("Oops, this page doesn't exist"), a link to the homepage, a search bar, and links to your key pages (services, blog, contact).

3. Add the correct 404 status code

Webflow automatically returns an HTTP 404 code for this page. Check it with a tool like httpstatus.io by testing a non-existent URL. A 200 code on a 404 page (a soft 404) hurts SEO.

good to know

A good 404 page turns an error into an opportunity. In Search Console > Pages > 'Not Found', check which URLs generate the most 404 errors: they're often old links or typos. Create 301 redirects from those URLs to the most relevant pages instead of letting visitors land on the 404.

Conclusion

A Webflow 404 page is designed like a standard page in Utility Pages. See also: create redirects in Webflow.

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