Design3 min read
How to Create a Custom 404 Page in Webflow
Learn how to create a custom 404 page in Webflow: design, essential elements, and the correct status code.
In this tutorial, Sandro, cofounder of the Gemeos Webflow agency, shows you how to create a custom 404 page in Webflow.
| Key elements of a good 404 page | Why it matters |
|---|---|
| Clear message | The user understands what happened |
| Main navigation | Lets them keep browsing |
| Search bar | Helps them find the content they were looking for |
| Links to popular pages | Reduces bounce rate |
| Primary CTA | Guides visitors toward your conversion goal |
1. Go to the Webflow 404 page
In the Pages panel, scroll down to the Utility Pages section. Webflow includes a default 404 Not Found page. Click it to design it like any other page.
2. Design your 404 page
Replace the default content with your custom design. Recommended elements: a friendly error message ("Oops, this page doesn't exist"), a link to the homepage, a search bar, and links to your key pages (services, blog, contact).
3. Add the correct 404 status code
Webflow automatically returns an HTTP 404 code for this page. Check it with a tool like httpstatus.io by testing a non-existent URL. A 200 code on a 404 page (a soft 404) hurts SEO.
Conclusion
A Webflow 404 page is designed like a standard page in Utility Pages. See also: create redirects in Webflow.


