How to Set Up a Redirect in Webflow? (2026)

Webflow redirects: the basics

What is a 301 redirect in Webflow?

A 301 redirect is a permanent transfer from one URL to another.
In Webflow, it’s mainly used to:

• Preserve your SEO after a redesign or URL change
• Automatically redirect old deleted pages
• Avoid 404 errors
• Improve the user experience

How do you set up a redirect in Webflow? (Detailed steps)

Official Webflow method: through hosting settings

Steps to create a 301 redirect

URL format in Webflow

Concrete example

Set up a dynamic redirect (regex) in Webflow

Webflow doesn’t support regex

Webflow doesn’t offer dynamic redirects (regex) yet.
So each redirect has to be added manually.

Possible alternatives

Common mistakes to avoid

Formatting mistake

Redirect loop

Avoid:

• A → B → A
• A URL that redirects to itself

Too many redirects

How do you set up a redirect in Webflow? — Key takeaways

Feel free to contact our Webflow SEO agency if you want us to build a detailed action plan to improve performance.

Sources

• Webflow University — Redirects
• Google Search Central — 301 Redirects & SEO
• Ahrefs Study — Redirect Chains and Crawl Efficiency