How to Add a Product Rich Snippet (Schema.org) in Webflow

The Schema.org Product markup lets Google display your product or service’s price, reviews, and availability directly in search results. It’s a powerful way to improve click-through rates on your sales pages. Sandro, cofounder of Gemeos Webflow agency, shows you how to implement it.

Prerequisites

• A product or service page on your Webflow site
• A set price, or a price range
• Ideally, customer reviews with a numeric rating

1. Create the Product JSON-LD script

Here’s the full template. Adapt each value to your product or service. For a service with no fixed price, use only the "description" field and leave out "offers".

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Your product or service name",
  "description": "Short product description.",
  "image": "https://yoursite.com/product-image.jpg",
  "brand": {
    "@type": "Brand",
    "name": "Your brand"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "24"
  },
  "offers": {
    "@type": "Offer",
    "price": "1500",
    "priceCurrency": "EUR",
    "availability": "https://schema.org/InStock"
  }
}
script>

2. Paste the script into the page settings

In Webflow Designer, open the relevant product page. Go to the page settings gear, then "Custom Code." Paste it into "Before </body> tag." Publish the site.

3. Check it with the Rich Results Test

Test your page URL in the Rich Results Test. Make sure the "Product" type is detected and that no required field is missing. The most common errors: missing image, badly formatted currency, ratingValue outside the 1–5 range.

Conclusion

The Product rich snippet is especially effective on service pages with pricing and on physical product pages. It builds trust before the click even happens.

• Use case 1: agency service page with a price range shown in Google
• Use case 2: SaaS product page with an average user rating
• Use case 3: training page with price and number of sign-ups in the rich snippet