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Pure Ventures x Gemeos

Gemeos supported Pure Ventures in creating its corporate website: premium art direction, UX design, Webflow build, and technical SEO. Our web agency for industrial companies also laid the SEO foundations.

Pure Ventures homepage on a laptop: two people and the headline “Investir dans des leaders durables”

The holding company website behind Koikil, Ecogem, and Adore

Pure Ventures is the parent company of the Pure group, a holding company that supports and grows several consumer brands, including Koikil, Ecogem, Adore, and Cash Converter. Juliane, the group’s CMO, trusted us to create the corporate website for pureventures.fr.

The challenge: build a site that inspires trust and feels modern to investors, top candidates, journalists, and startups looking for support. Gemeos handled the entire project in 11 weeks, from art direction to launch.

Industry
Finance
Industry
Services
Artistic Direction
SEO
Development
UX/UI Design
Three Pure Ventures homepage design directions, with “Investir, durer, transformer.” in the center

Art Direction

Through its art direction, Pure Ventures needed a site that hit hard, modern, serious, premium, and lived up to the group’s ambitions while earning trust from investors and journalists alike. Vincent explored several Look & Feel directions based on the brief Juliane (CMO) shared. Version 3 won out and became the foundation for the entire design.

TargetVisual Expectation
InvestorsCredibility, strength, group-level vision
Top candidatesEnergy, modernity, company culture
JournalistsClarity, strong storytelling
StartupsExpertise, care, hands-on support
  • Pure Ventures' Manrope typeface, white and bright green “Aa” on a night green background
  • Pure Ventures animated palette: night green, bright green, linen and slate

  1. Concept 1: Colorful & Accessible

    A clean, dynamic design that leans on bold color accents, green, blue, yellow, and floating elements around the portraits to create a warm, innovative visual identity. The portfolio section showcases partner companies in striking black circles. An on-site team photo and accordion-style FAQ round out an approachable, transparent direction built to reassure entrepreneurs discovering the Pure Ventures ecosystem.

  2. Concept 2: Green & Premium

    A deep green visual world that turns ecological commitment into a full-fledged brand position. The centered hero, with italic serif typography in white, creates a distinctive sense of elegance. The featured CEO testimonial, with a large quote and key metrics, delivers credibility and vision with real impact. The full-screen team photo on a dark background, paired with an overlaid headline, reinforces the premium, purpose-driven feel. A strong, cohesive direction that speaks to demanding investors and industrial partners.

  3. Concept 3: Bold & Institutional

    A full-screen hero image with extra-bold uppercase typography, “Invest, Last, Transform”, that instantly sets Pure Ventures’ vision and ambition. The dark background gives the founders’ portrait an institutional, serious feel. The sections that follow switch to a clean white background and a stripped-back grid for partner companies and key figures. The CEO’s message at the bottom of the page brings a human touch to the story. The boldest direction. And the one most built for enterprise accounts.

Pure Ventures homepage mockup: headline “Investir dans un avenir durable”, two portraits on colorful backgrounds
Concept 1
Laptop showing the Pure Ventures desktop and mobile site mockups in Figma, headline "Investir dans des leaders durables"

UX / UI Design

The Pure Ventures website design was completed in 4 weeks, look & feel, iterations, page design, and approvals, with a sharp focus on information hierarchy and making the group’s positioning easy to read. The homepage highlights the group’s value proposition, its brands (Koikil, Ecogem, Adore), and its key strengths before a clear call to action.

Vincent delivered the full homepage after a round of back-and-forth and refinements with Juliane, taking a few creative liberties to boost the visual impact while staying true to the original brief.

  • Cards of the six Pure Ventures group companies (Ecogem, Reveride, Cash Converters, Koikil, Restart, Adore), on a bright green background
  • Scrolling iPhone on a linen background, showing the Pure Ventures mobile home page
  • Pure Ventures “What makes the difference” section: strengths accordion and team photo, on a night green background
Smartphone showing the Pure Ventures site's Key figures section: "+200" employees and a Contact us button

Webflow Build

Pure Ventures’ site build was handled by Abdul, our Webflow developer, using the approved Figma mockups as the foundation. Development covered the main homepage and the group’s landing pages, with a rigorous QA phase before launch.

The project stayed on track with the 11-week timeline set with the Pure Ventures team, and we delivered Webflow training at handoff to give the client full ownership.

  • Message from Pure Ventures CEO Ahmed C., portrait and quote, on a night green background
  • Pure Ventures key figures: 200+ employees, 5 brands, 120k+ appliances processed, 2 hubs, 1 retail network, founded in 2022
Laptop showing the Pure Ventures site: “Tech, human & sustainable models” with Ecogem, Revende, Koikil cards

SEO

Pure Ventures’ SEO support covered the technical side, delivered in week 10 of the project, with a full best-practices audit: meta tags, URL structure, structured data, and performance signals. The goal: make sure the site launched fully optimized from day one.

  • Pure Ventures press cards: CB News, Franchise Magazine, Les Échos and France 2, on a night green background

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