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BESIX Power helps mid-sized companies navigate their energy transition — solar, wind, storage — with no upfront cost and no complexity. Gemeos shipped a conversion-focused landing page in just 3 weeks flat: from art direction to launch.
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BESIX Power helps mid-sized companies make the energy transition — solar, wind, storage — with no upfront cost and no complexity.
A 3-week sprint, from design to launch: an optimized landing page built to capture qualified leads from mid-market decision-makers in Belgium, the Netherlands, Luxembourg, and France.
Industry
Industry
Services
Artistic Direction
UX/UI Design
Development
BESIX Power is the renewable energy arm of the BESIX Group (Belgium). This subsidiary supports mid-sized companies in Belgium, the Netherlands, Luxembourg, and France as they transition to solar, wind, and storage.
The brief targeted a very specific persona: the "rebel decision-maker" — a mid-market leader who understands the energy challenge but is tired of overly complex solutions and overly institutional providers. BESIX Power needed to stand apart visually from the big French utilities and embody a local energy partner that feels expert, but human.
Max worked on a visual territory that sits halfway between B2B professionalism and the accessibility of a solution-led brand. The chosen visual tone reflects the brand’s values: "a zero-hassle solution, no upfront cost, a team of pros by your side".
The visual identity breaks away from the standardized green codes of green energy players and embraces a more contemporary palette — a reflection of a company innovating in a sector in transition.
A split photo/text hero that leans into regulatory urgency from the headline: the 2026 date creates an immediate sense of action. The photo of a technician on a rooftop grounds the message in real-world conditions. The clean, structured white layout makes room for educational sections — accordion, lists, photos — that guide prospects step by step toward a decision. An effective, direct direction built to convert property owners and local authorities facing a legal requirement.
A clean, centered design that puts message clarity and offer credibility first. The all-text hero on a white background positions BESIX Power as a structured, reliable player. The side-by-side photo pairs highlight the service’s operational side. The lateral accordion process section breaks down the support in a smooth, easy flow. A restrained, professional direction that reassures institutional decision-makers and large enterprises.
A full-width royal blue hero that commands BESIX’s brand color with authority. White on blue gives the headlines and CTAs real impact. The 4-step progress strip visually structures the customer journey in a clear, engaging way. This direction reinforces a strong corporate identity while staying approachable. It positions BESIX Power as a trusted partner for large-scale projects.
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The design mission for BESIX Power focused on one clear goal: create a high-converting landing page to capture qualified leads (business email) from mid-market decision-makers.
Max designed the page architecture around a simple, direct funnel: problem hook → differentiated solution → social proof → capture CTA. Every section tackles a specific objection from the “rebellious decision-maker” — upfront cost, implementation complexity, and vendor reliability.
The page puts clarity ahead of completeness. Instead of listing every offer (solar, wind, storage), the landing page leads with the core promise: a turnkey solution with no upfront financial risk. Technical details stay accessible, but they never slow down the main journey.
The lead capture form (business email for sales follow-up) was built into several strategic points across the page, with minimal friction. CTA copy A/B testing was planned from the start so post-launch optimization could happen fast.
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The BESIX Power project ran in an accelerated sprint mode: 3 weeks, from September 17 to 30, 2025, to deliver a live landing page on power.besix.com.
Bryan and Tiphaine handled the Webflow development, with Cannelle leading the project on Gemeos’s side. End-of-sprint client training gave the BESIX Power team full ownership for post-launch content updates.
A single landing page with form integration, entrance animations, and Core Web Vitals optimization to maximize Google performance scores. Deployed on the power.besix.com subdomain with DNS and SSL setup.
Let’s f*****G GO !!
Alexandre
Max
Enora
Bryan
Cannelle
Tiphaine
You'll :heart: our collaboration...
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