Ecogem x Gemeos

Branding, art direction, UX/UI, Webflow build, and SEO optimization for Ecogem, a startup driving the shift to a greener economy.

Ecogem — The green startup that finally got a brand as bold as its mission

Ecogem is a startup committed to the ecological transition, born from a strategic repositioning carried out alongside Pure Ventures. To establish its own identity and stand out in a fast-growing greentech market, the brand needed a full overhaul — from the visual identity to the website.

Gemeos orchestrated the entire project: brand optimization, art direction aligned with eco-conscious values, UX/UI design, Webflow development, and SEO strategy. A project that brings visual impact and environmental impact into perfect alignment.

Industry

Services

Logotype

Branding

Artistic Direction

Development

SEO

UX/UI Design

Branding — A Green Brand That Feels Authentic and Stands Apart

Ecogem’s brand refresh came out of a clear strategic need: align the brand visually with its core values of sustainability, transparency, and positive impact. Gemeos worked to build an identity that inspires trust and resonates in today’s greentech landscape.

Brand deliverable	Details
Identity optimization	Refining the logo, color palette, and graphic elements for a perfect fit with the brand’s eco values and new positioning
Brand platform	Clarifying the positioning, purpose, and messaging territory to help Ecogem stand out in the greentech space
Brand guidelines	Documenting usage rules to keep the brand consistent across every digital and print touchpoint
Pure Ventures alignment	Coordinating with Pure Ventures’ identity to ensure consistency between both entities while reinforcing Ecogem’s independence

Contents

Branding Art Direction Web Design Development SEO

Art Direction — Green, Reimagined

In the greentech space, it’s easy to fall into visual clichés — leaves, green tones, nature photography. Ecogem’s art direction broke from those codes to create a fresh, modern, premium identity that proves sustainability can be sexy and ambitious.

Element	Creative Direction
Palette	Deep, sophisticated greens — forest and emerald — paired with elegant neutrals. A palette that nods to nature without slipping into cliché
Typography	A modern, organic sans-serif with light, airy headlines that suggest fluidity and natural balance
Imagery	Real-world impact photography — concrete projects, changemakers, close-up natural textures — that ground the brand in reality
Tone	Committed and optimistic — Ecogem doesn’t preach, it proves. The tone stays factual, positive, and inspiring, with no greenwashing

Clean & Circular

A clean, airy white design that uses mint green as the signature color of the circular economy. The hero pairs bold typography with human photography framed inside a graphic circle — a direct nod to recycling. The expertise sections use a restrained grid, with linear icons and on-the-ground photography. A territorial reach map with geolocated pins grounds the company in something real and local. A professional, approachable direction that speaks to both institutions and manufacturers.

Dark & Impact

A bold creative direction with a full-screen photographic hero on a dark background that instantly establishes Ecogem’s industrial, purpose-driven edge. The white italic serif typography creates a strong, memorable contrast. The “rayonnement” block on a midnight blue background, with a dotted map, reinforces the sense of a structured, nationwide player. This direction steps up and positions Ecogem as a leader in the industry — not just another service provider.

Bold & Confident

A deep green hero that turns color into both a visual statement and a clear CSR position. The extra-bold typography, with the key word in italics, creates instant impact. The sections that follow switch back to a white background to balance the layout and make the content easier to read. The interactive regional map in shades of green reinforces the color system. This direction is the most distinctive of the three — it makes it clear, without hesitation, that Ecogem is a player in the ecological transition, not just a logistics provider.

Look&Feel

Summary

Branding Art Direction Web Design Development SEO

UX/UI Design — Winning Over Investors and Partners with Impact

Ecogem’s website speaks to investors, institutional partners, and companies looking to back the ecological transition. The UX/UI was designed to quickly prove Ecogem’s credibility and real-world impact.

Homepage — Impact First

A hero section with a clear value proposition and environmental impact metrics front and center. Proof of real commitment — completed projects, tons of CO2 avoided, and partners involved — replaces generic promises and builds instant trust.

Solutions & Impact Pages

A structure organized by service type and industry, with detailed case studies that showcase Ecogem’s approach and measurable results. Every page is built to support the decision-making process of the most demanding prospects.

About & Team

An introduction to the team and Ecogem’s journey, including the connection to Pure Ventures to frame the expertise and strategic vision behind the startup.

Responsive & Accessibility

An interface optimized for every device, with flawless technical performance to reflect the seriousness of the approach.

Summary

Branding Art Direction Web Design Development SEO

Webflow Build — A Site That Matches a Serious Startup

Ecogem’s Webflow build was delivered with the same rigor as the startup’s environmental approach: nothing left to chance, every detail mattered. Gemeos shipped a technically excellent site that’s easy to manage and built to scale.

Deliverable	Details
Figma → Webflow Build	Pixel-perfect alignment with the design team’s Figma mockups, with every component carefully recreated
Webflow CMS	CMS structure for projects, articles, and resources — giving the Ecogem team full ownership without needing technical skills
Subtle Animations	Clean, elegant scroll effects that match the brand’s understated, authentic feel
Team Training	Webflow editing training to ensure the Ecogem team had full ownership after launch
Performance & Responsive	Optimized Lighthouse scores and a flawless experience across every breakpoint to maximize visitor engagement

Summary

Branding Art Direction Web Design Development SEO

SEO — Reaching the Greentech Audience Looking for Serious Partners

Ecogem’s SEO strategy was built to attract a qualified audience: business decision-makers looking for reliable greentech partners, impact investors, and committed institutions. Gemeos rolled out a strategy that combines technical excellence with authority-driven content.

SEO Action	Implementation
Technical SEO	Optimized title and meta tags, a consistent Hn structure, and structured Organization and Service data (schema.org)
Target Keywords	Ranking for high-intent B2B greentech queries (ecological transition, carbon impact, green economy) plus sector-specific long-tail terms
Authority Content	Page and blog architecture centered on the key challenges of the ecological transition to establish Ecogem’s expertise in the SERPs
Local Optimization	Optimized local SEO in France to capture French SMEs and mid-sized companies looking for nearby greentech partners

Summary

Branding Art Direction Web Design Development SEO