In a very competitive market (meeting scheduling, inbound routing, revenue ops), Kalent had to meet a key challenge:
Quickly understand complex product value, while building a site capable of capture organic B2B demand And of convert effectively.
The site therefore had to play several roles simultaneously:
We approached the project as the construction of a growth base, designed to last and scale.
The artistic direction was designed for serve understanding and credibility.
On a product oriented to commercial performance, the DA must:
The design is based on a clear hierarchy, a controlled visual rhythm and simple graphic choices, allowing highlight the product without unnecessary noise.
AD supports UX and reinforces the perception of a tool robust, serious and results-oriented.
The user experience has been designed around one main objective:
👉 Get the right visitor to the demo request at the right time.
We worked:
Each page has a simple logic:
Inform enough to trigger qualified action.
The site was rebuilt using Webflow with modular logic:
This base allows Kalent to quickly develop your site, without technical dependence, while maintaining a high degree of consistency.
Kalent now has:
The site becomes a tool for aligning marketing, sales and product, and not just a presentation medium.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
