SEO / GEO
Organic visibility for the most competitive OCR keywords
The SEO strategy kicked off in March 2025, alongside the launch of the redesigned site. The goal: make Koncile an organic authority on AI OCR queries in France — and start building a presence in the US market.
Technical audit
The first move was a full audit of the site’s technical health. Priority fixes included:
| Content type | URL structure |
|---|
| OCR templates | /extraction-ocr/[type-de-document] |
| Blog articles | /resources/[slug] |
| Product pages | /extract , /control |
| Case study page | /clients |
| Pricing | /tarifs |
Semantic architecture
The Koncile site covers several semantic worlds: general OCR, business use cases (accounting, logistics, KYC, HR), document types (invoice, bank details, company registration certificate, delivery note…), and competitive comparisons. Gemeos defined a topic cluster architecture so each page strengthens the others through internal linking.
Gemeos produced writing guidelines for every content format — blog articles, use case pages, template pages — with the Hn structure defined upfront. The goal: a consistent editorial engine, gradually handed off to the Koncile team.
Structured data
The Schema.org SoftwareApplication and AggregateRating tags were implemented across all product pages. Expected result: rich snippets with ratings in the SERPs, creating a strong visual edge in search results where most competitors don’t show a visible rating.
Custom SEO tooling
Gemeos built three custom GPTs to industrialize and make SEO production more reliable:
- Hn Structure GPT : generates an optimized heading tree for a target query
- Content Rewrite GPT : rewrites existing content while preserving the target semantic density
- Internal Linking GPT : suggests anchor text and destination pages for every new article
Link building
The link-building strategy relies on Linkuma to manage link exchange partnerships. Partnership opportunities were identified in the US market (for example, Best OCR platform) to build international authority around English-language queries. Link building is managed in sync with the editorial calendar so new articles get authority from day one.
GEO optimization — Visibility in AI engines
Beyond classic SEO, Gemeos rolled out a generative engine optimization (GEO) strategy. Bing Webmaster Tools was connected to the Koncile site to track "AI performance" metrics — meaning Koncile’s visibility in responses generated by Bing AI and Microsoft Copilot. This tracking makes it possible to identify pages cited by LLMs and optimize content structure to increase citations in AI answers (clear wording, direct answers to questions, structured data, topical authority).
This GEO layer complements traditional SEO: the goal is for Koncile to show up not only in classic search results, but also in AI-generated summaries when someone asks a question about OCR, data extraction, or document automation.