Refonte Webflow & accompagnement SEO pour Koncile

Koncile is a French startup specialized in document automation and data control using artificial intelligence. By transforming complex documents into actionable data with unparalleled accuracy, Koncile enables businesses to save time, reduce costs, and improve operational efficiency.
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Table of contents
Achievements
SEO
Webflow integration
Webdesign
tools used
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Sandro and his team are very efficient and attentive. They understand the SEO challenges of their customers very well and offer the right solutions. bravo

Jules Ratier
CEO @Koncile

Issues

Koncile evolves on a market highly technical and competitive, where the battle is not only over the product, but also on the ability to capture organic demand at the right time, with very specific intentions.

The existing site had several limitations:

  • a powerful offer, but complex to understand quickly
  • an under-exploited SEO, especially on queries with high business value
  • an architecture that is not easy to read for Google and for users
  • a need to scale content without losing consistency

Gemeos stepped in to transform the site into a real SEO and commercial asset, with in-depth work on the structure, architecture and scalability.

Our intervention

We approached the project as a Structuring SEO project, well beyond a simple migration.

Clarification of the offer & structuring of intentions

Before making any architectural decision, we worked on a key point:

What search intentions Koncile should capture, and at what point in the funnel.

The Koncile offer is aimed at several profiles (data teams, product, ops, technical managers).
So we structured the speech and the pages around use cases, business problems and concrete benefits, rather than staying on a purely functional approach.

This work made it possible to define:

  • The priority semantic pillars
  • strategic pages with high business value
  • logical connections between contents (product, use cases, resources)

Art Direction & legibility of a technical product

The artistic direction was designed for Serve understanding, not to complicate.

On such a technical product, AD plays a fundamental role:

  • Make information digestible
  • prioritize messages
  • Guiding the eye on the key elements

So design supports SEO and UX:
readable, structured pages, with a visual rhythm that accompanies long reading, which is essential for expert content.

UX/UI oriented understanding & conversion

UX was designed to respond to a simple reality:
An SEO visitor often comes up with a specific question.

Each page has therefore been designed to:

  • respond quickly to search intent
  • gradually delve into the subject
  • direct towards a relevant action (demo, contact, resource)

Conversion is not forced.
We're giving it back obvious, once the value is understood.

Webflow development & scalable foundations

The site was rebuilt using Webflow with logic SEO-first :

  • reusable components to industrialize the creation of pages
  • CMS structured to manage use cases, business pages and editorial content
  • consistent design system to maintain quality over time

This base allows Koncile to produce content at scale, without breaking coherence or performance.

SEO architecture & semantic structuring (central axis)

It is the heart of the project.

We conducted a extensive work on the SEO architecture, with a clear objective:

Enabling Google to fully understand What does Koncile do, for whom, and On what topics it is legitimate.

Structuring silos

  • Definition of semantic pillars clear (data issues, data transformation, automation, AI)
  • Creation of strong pillar pages, supported by satellite pages
  • Logical organization of URLs to reflect this hierarchy

Work on depth & mesh

  • Reducing the depth of strategic pages
  • Internal mesh designed as a semantic graph, not a series of arbitrary links
  • Smart connections between product pages, use cases, and expert content

On-site SEO optimization

  • Title and Hn tags aligned with real intentions
  • Structured content to answer key questions from drivers and users
  • Pages designed to last and evolve without cannibalization

The objective was not to “do SEO”, but to build an architecture capable of supporting 12 to 24 months of organic growth, without structural redesign.

Result

Today, Koncile has:

  • of a site readable for users and For Google
  • a clear, scalable and robust SEO architecture
  • a Webflow base ready to host ambitious content production
  • of a site that no longer only presents the product, but Actively captures demand

The site becomes a competitive advantage, not just marketing support.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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