Amplr AI: Webflow website for an AI growth platform

Amplr AI helps marketing teams automate their growth actions with artificial intelligence. To make its offer instantly understandable, Amplr AI turned to Gemeos, web agency for marketing automation SaaS, for the art direction, UX/UI and Webflow development of its website.

Amplr AI homepage on a laptop: “Get real Instagram followers automated by AI” in a dark theme

Making an AI growth tool instantly understandable

Amplr AI helps marketing teams automate their growth actions. Its product relies on complex technology, but prospects are looking first for time savings, better efficiency and use cases that fit their business. The redesign had to turn this promise into a clear marketing website and encourage visitors to explore the features rather than get lost in a purely technical pitch.

Gemeos defined a credible art direction for the world of AI, then UX/UI journeys focused on product discovery and trial requests. The designs were built in Webflow with animations, reusable components and topic pages. The goal was to give the marketing team a scalable website and a presentation consistent with the software's ambitions.

Industry: Saas
Services: Artistic Direction; Development; UX/UI Design

Three Amplr AI homepage design options (light, dark, pink): "Get real Instagram followers automated by AI"

Art Direction: AI, with an Identity That Builds Trust

Amplr AI is an AI-powered marketing automation platform. Before redesigning the site, Gemeos defined a cohesive art direction built to visually express Amplr’s tech promise: power, clarity, and efficiency. The goal was to create an identity that felt premium and approachable, one that makes people want to try the product.

Element	Creative Direction
Color palette	Deep, dark tones, navy, graphite black, contrasted with energetic accents like electric purple or bright green to signal innovation and performance
Typography	Modern geometric sans-serif for headlines, paired with a neutral, highly readable body font. Clear typographic hierarchy guides the reading flow
Imagery & illustration	Data-driven visuals: charts, dashboards, automated flows. A clean, tech-forward style that showcases the product in real-world use cases
Visual tone	Premium, but human, AI is framed as a tool that supports teams, not cold technology. A balance of expertise and accessibility

Gradient & Social
An immersive hero dominated by a pink-to-violet gradient that evokes the Instagram world and social media. Floating notification and like icons reinforce the product focus at first glance. Bold typography with a colored keyword accent creates instant impact. The sections that follow alternate between white backgrounds and color blocks to keep the reading flow dynamic. An energetic direction that lines up perfectly with the target platform’s visual codes.
Clean & Proof-Based
A clean design on a white background that leans hard on social proof. The hero goes straight for instant reassurance: screenshots of real profiles, bold stats up front, and trust badges. A pastel feature grid structures the offer in a clear, approachable way. Less emotion, more conversion, a direction that speaks to rational buyers who want concrete results before they commit.
Dark & Premium
A dark, immersive world set against a deep midnight blue backdrop repositions Amplr AI as a serious, tech-forward tool. Social proof runs horizontally with real avatars, creating a strong sense of community. The central video block invites visitors to see the product in action. This direction steps away from “growth hacking” tropes and speaks to a more mature audience, ready to invest in a premium growth tool.

Amplr AI homepage: “Get real Instagram followers automated by AI” headline, pink gradient and like icons

Concept 1

Laptop showing Figma with Amplr AI desktop and mobile landing mockups, “Get real Instagram followers”

UX/UI Design: An AI Product That Makes People Want to Act

The UX/UI redesign for Amplr AI rethought the entire marketing site experience, with one core goal: turn visitors into active users. Every page was built to show product value fast and remove friction from adoption.

Homepage: The Promise in Seconds

A hero section with a clear value proposition, a visual demo of the product in action, animated dashboard or dynamic screenshot, and a primary CTA to start a free trial. The homepage frames the story around concrete benefits for the marketing team.

Product Page: Convert with Proof

The product page architecture centers on Amplr AI’s key features, with scroll animations that bring each feature to life. Customer testimonials, impact metrics, and an FAQ are built in to reduce objections and build trust.

Thematic Landing Pages

Landing pages designed by use case, growth marketing, email automation, reporting, to maximize paid campaign performance. Each landing page is optimized for a focused message and a single call to action.

Responsive & Accessibility

Fully responsive interfaces, tested across every breakpoint. Special attention went to dark mode readability and overall interface accessibility to deliver a seamless experience for every user.

Smartphone showing Amplr AI's dark mobile site: "Get real Instagram followers automated by AI"

Webflow Build: Smooth, Animated, and Built to Scale

Amplr AI’s Webflow build was designed to reflect the product’s sophistication: polished animations, a scalable CMS structure, and technical performance on par with the best international SaaS brands.

Technical Deliverable	Details
Webflow Style Guide	Centralized design system: color variables, typography, spacing, and reusable components for total consistency
Webflow CMS	CMS architecture for the blog, use cases, and marketing resources, fully manageable by internal teams without a developer
Interactions & Animations (IX2)	Scroll animations, page transitions, and micro-interactions that bring the product to life and create a memorable experience
Responsive Across Screens	Precise adaptation for mobile, tablet, and desktop, with breakpoint-specific behavior
Performance	Asset optimization, lazy loading, and controlled load times for an optimal Lighthouse score

Amplr AI: Webflow website for an AI growth platform

Making an AI growth tool instantly understandable

Art Direction: AI, with an Identity That Builds Trust

Gradient & Social

Clean & Proof-Based

Dark & Premium