Alpacap x Gemeos

Complete redesign of alpacap.com by Gemeos: UX/UI design on Figma, Webflow integration, SEO optimization, and team training. Alpacap connects restaurant POS, bank, and invoices to generate real-time P&L.

Alpacap — A site aligned with a new positioning, designed for lead gen

Founded by Anton Soulier, former founder of Taster and employee #7 at Deliveroo, Alpacap gives restaurateurs and franchisees a real-time view of their margins, costs, and profitability by automatically connecting their POS, bank, and invoices. Their positioning had evolved faster than their website: they needed a showcase that reflected the company's new challenges and, above all, generated demo requests.

Gemeos handled the site from end to end: Figma mockups for all pages, Webflow integration, SEO optimizations, and training to make the team autonomous. The site went live in September 2025, was later enriched with a multilingual version, and adapted for a rebrand a few months later.

Industry

Saas

Finance

Services

UX/UI Design

Development

SEO

UX / UI Design

The existing site presented Alpacap without selling it: little hierarchy, a diluted value proposition, and no clear path to a demo. The work began with the structure, before the pixels: which pages, in what order, for which visitor. An independent restaurateur and a franchise CFO are not looking for the same thing.

A conversion-oriented site architecture

Page	Objectif
Homepage	Poser la promesse — un P&L en temps réel, sans friction — et mener vers la démo en un scroll
Produit	Détailler les connexions caisse, banque et factures, et la restitution des marges
Tarifs	Rendre l'offre lisible et rassurer sur le coût par établissement
Qui sommes-nous	Incarner l'équipe et les investisseurs, un levier de crédibilité fort sur ce marché
Blog	Alimenter le SEO sur les sujets de gestion et de rentabilité en restauration

The mockups were designed in Figma for desktop and mobile, with several visual proposals for the hero section submitted to the founder, and a component system ready for integration. Every section includes a call to action for a demo request, the site's primary goal.

Summary

Web Design Development SEO

Webflow Integration

Integration was carried out in parallel with the finalization of the mockups to meet a tight launch deadline, just over two months after the kickoff.

Livrable	Détail
Intégration des pages	Ensemble des templates intégrés pixel-perfect depuis Figma, desktop et mobile
CMS Webflow	Collection blog avec template d'article, pour publier sans développeur
Formulaires	Demande de démo connectée à l'équipe commerciale, notifications paramétrées
Migration de domaine	Bascule vers alpacap.com avec redirection automatique de tous les anciens domaines
Multilingue	Ajout d'une seconde langue via Webflow Localization, puis adaptation au nouveau nom de marque
QA & recette	Recette partagée avec le client, corrections desktop et mobile avant mise en ligne
Formation	Session Webflow à la livraison pour donner la main à l'équipe

Summary

Web Design Development SEO

SEO

The redesign was accompanied by a domain change, the riskiest moment for SEO. Gemeos secured the transition: a 301 redirect plan from the old domain, canonical tags pointing to the new one, a cleaned-up XML sitemap, and monitoring of old blog URLs.

Regarding content, every page received its title tags and meta descriptions, a consistent Hn hierarchy, and internal linking to the demo request. The pages were written in clear sentences and short definitions—the format search engines and LLMs (ChatGPT, Perplexity, AI Overviews) use when citing a source—to make Alpacap discoverable for restaurant management and profitability queries.

Summary

Web Design Development SEO