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Starleads x Gemeos

From art direction to Webflow development, Gemeos supported Starleads through a full site redesign, optimized for conversion and SEO.

Starleads partnered with Gemeos, a web agency for automated calling SaaS, to design the art direction, UX/UI journeys, Webflow site, and SEO.

Starleads homepage on a laptop: “Your AI call center as natural as a human” headline and callback form

AI That Supercharges Phone Prospecting

Starleads is a Call Center as a Service solution that automates outbound calls with conversational AI. Born from the pivot of Locuta, founded in 2020, it makes high-performance call centers accessible to organizations of every size.

Gemeos handled the full redesign of starleads.co, art direction, UX/UI design, Webflow build, and SEO, with positioning built for B2B and B2C lead generation.

Industry
Saas
Services
Artistic Direction
UX/UI Design
Development
SEO
Three Starleads homepage variants (light, dark, blue gradient) with a donut chart of call outcomes

Art Direction

Starleads needed a visual identity that reflected both the technological power of its AI solution and its promise of accessibility. Our design team developed a tech-forward, modern art direction, drawing inspiration from the best players in the space (Synthflow, Humanlinker, Aircall, Zeliq) while avoiding the cold, austere feel of traditional call centers.

Creative DirectionApproach
Visual ToneTech-forward, modern, premium, inspired by Synthflow, Aircall, Humanlinker
PositioningAccessible AI, democratized Call Center as a Service
Target AudienceB2B sales leaders, BPO executives, sales teams

  1. Concept 1: Clear & Product-First

    A clean, structured white design with orange-red accents that bring energy and urgency. The hero drops in a lead gen dashboard screenshot right away, circular chart, call statuses, metrics, to show the tool’s power from the very first fold. The feature sections alternate between human photography and product visuals to balance technology with a sense of closeness. A clear, reassuring direction built for sales teams that want to see the product before they commit.

  2. Concept 2: Dark & Spatial

    A dark, starry universe creates an immersive, distinctive atmosphere. The centered hero, with stars in the background, positions Starleads in an ambitious, premium AI space. The product interface, framed in electric blue, floats through the dark like a pilot’s cockpit. The feature sections on a black background keep the experience immersive all the way down the page. A bold direction that breaks sharply from the usual CRM and sales prospecting playbook.

  3. Concept 3: Gradient & Premium

    A deep blue-violet gradient hero that evokes the AI space without leaning on tired tech clichés. White typography on a colored background creates instant visual impact. The product interface blends into this luminous environment with elegance. The feature sections alternate between dark backgrounds and colored blocks to create rhythm and depth. The most balanced of the three directions, striking the right mix of visual impact, product credibility, and AI sophistication.

Starleads homepage mockup: AI sales headline in French above a lead gen dashboard with a donut chart of call statuses
Concept 1
Laptop showing Starleads website mockups in Figma, with the heading “Vox hybride Starleads”

UX / UI Design

The Starleads site was redesigned with one goal in mind: maximize conversions. The UX/UI design serves that goal. Every page was built like a lead generation funnel, clear calls to action, a strong focus on concrete benefits (automation, time savings, large-scale qualification), and navigation optimized for both audiences: B2B (sales leaders, SaaS, financial services) and B2C (call centers, BPO).

The site architecture puts the platform’s four core pillars front and center: outbound call automation, prospect data enrichment, personalized interactions, and CRM integration.

Laptop on an orange armchair showing the Starleads Recruitment page, with a Book a demo button

Webflow Build

Starleads’ website was built in Webflow from the approved designs finalized during the design phase. The goal: a faithful, high-performance build that gives the Starleads team full ownership from day one.

DeliverableDetails
Pixel-perfect buildTotal fidelity to the Figma designs, reusable Webflow components, and a centralized design system
Webflow CMSCMS architecture for case studies, integrations, and resources, fully managed by the Starleads team without a developer
IX2 animationsScroll-triggered interactions and animations showcasing the solution’s AI-powered phone automation capabilities
Performance & responsiveOptimized Lighthouse score, flawless experience on mobile and desktop for B2B prospects
Team trainingWebflow training session delivered at the end of the project to ensure Starleads’ team had full autonomy
Starleads homepage on a laptop: "Transformez vos appels commerciaux grâce à la voix hybride" headline

SEO: Ranking for AI Phone Outreach and Outbound Prospecting Queries

Starleads’ SEO optimization focused on technical foundations and editorial positioning, with a sharp focus on strategic queries tied to AI phone outreach, outbound call automation, and Call Center as a Service.

SEO ActionImplementation
Technical SEOOptimized title/meta tags on every page, a consistent Hn structure, and SoftwareApplication structured data (schema.org) for the AI solution
Semantic ArchitectureA site structure built to cover queries by use case (outbound prospecting, lead qualification, call automation) and by audience (B2B, BPO, SaaS)
Strategic KeywordsPositioning around “AI call center,” “outbound call automation,” “AI phone outreach,” and high-intent long-tail variations
Core Web VitalsTechnical optimization for a strong Lighthouse score and favorable rankings in competitive AI SaaS SERPs

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