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Joynit x Gemeos

Art direction, UX/UI, and Webflow development for Joynit, a B2B SaaS startup in business services.

Joynit homepage on a laptop: "Fini les plannings Excel et papiers" headline and planning app preview

Joynit: The B2B SaaS That Deserved a Site Worthy of Its Ambition

Joynit is a B2B SaaS startup that helps companies optimize their business processes. In a competitive market where credibility is built online too, the site had to reflect the product’s power and the trust of a professional solution.

Gemeos handled the art direction, UX/UI design, and Webflow build, from Figma to launch.

Industry
Saas
Services
Artistic Direction
UX/UI Design
Development

Art Direction: A Modern, Professional SaaS World

Joynit’s art direction was designed to speak to a demanding B2B audience: clean, modern, and efficient. The Gemeos team built a cohesive visual world aligned with premium SaaS standards, making sure the product stood out from the homepage.

Art Direction ElementApproach
Visual WorldModern SaaS standards, clean and structured
Product SpotlightConversion-focused screens and animations
Brand ConsistencyAligned with the Figma look and feel
Information HierarchyVisual architecture built for B2B

UX/UI Design: Pages Built to Win Over Teams and Managers

Every page was designed to guide B2B visitors as they discover the solution. The UX relies on clear paths, well-placed social proof, and CTAs built to drive contact or sign-up.

Designed PageUX Goal
HomepageClear product pitch, sign-up/demo CTA
Feature PagesDetailed B2B use cases
Pricing PageEasy-to-read pricing, conversion path
Contact PageMinimal friction for demo requests

Webflow Build: A High-Performance SaaS Site, Built to Last

Joynit’s Webflow build faithfully turned the Figma designs into a fast, responsive, scalable site. The development phase also included interaction and animation optimization to showcase the product.

Technical AspectDetails
PlatformWebflow
Design SourceJoynit Figma
ResponsiveDesktop, tablet, and mobile
InteractionsConversion-focused animations
PerformanceCore Web Vitals optimization

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