Rewind x Gemeos

Rewind is an AI SaaS platform that helps museums, tourism boards, hotels, and transport operators create cultural and travel content in a fraction of the usual time. In 8 weeks, Gemeos delivered the art direction, UX/UI mockups, Webflow build, and SEO strategy.

Rewind entrusted the project to Gemeos as a web agency specializing in tourism.

Rewind homepage on a laptop: "L'IA qui crée et diffuse vos contenus culturels" on a dark green background

80% less time spent creating content

Rewind is an AI SaaS platform that helps museums, tourism boards, hotels, and transport providers create cultural and travel content in a fraction of the usual time.

In 8 weeks, Gemeos delivered the art direction, UX/UI mockups, Webflow build, and SEO strategy for rewindstories.com/fr.

Industry: Saas
Services: Artistic Direction; UX/UI Design; Development; SEO

Rewind homepage mockups in dark and light versions: “Custom content for all your visitors”

Art Direction

Rewind is an AI SaaS platform dedicated to cultural and tourism content creation. Founded by Julien Wouters (HEC, 34), the startup pivoted in 2024 from an audio guide app to a true content creation platform for museums, tourism boards, hotels, and transport operators.

The goal: become the "global standard for cultural and tourism content creation". The art direction had to capture that unique mix of cultural heritage and technological innovation.

Visual Identity

Vincent built the identity around a premium, minimal, and tech-forward palette. The brand color, blue #86E3CE, stayed in place as a distinctive accent and a clear link to the existing identity. It adds a fresh, original touch against both dark and light backgrounds, depending on the context.

The design references, tomorro.com (top 1), join-stories.com, dust.tt, tryriot.com, zeliq.com, guided the direction toward a modern SaaS look: generous spacing, bold typography, subtle motion.

Competitive Positioning

Against Vox, Orphéo, Smartify, and Ask Mona, Rewind positions itself around content creation, not just content distribution. The art direction reflects that difference: less museum-like, more tech startup. The projected image is a creative partner, not a technical tool.

Concept 1: Green & Clean
A clean design on a soft mint green background that instantly establishes a fresh, distinctive identity. The hero combines bold typography with an underlined accent keyword and floating document visuals that show the product in context. The black-and-green feature cards give the offer structure and impact. The dark testimonial block with full-bleed photography creates a strong, memorable visual break. A clean, modern direction that stands out in the cultural and museum content space.
Concept 2: White & Product-First
A clean design on an off-white background puts the product interface front and center from the second fold. The full-width platform screenshot shows off the tool’s depth and functionality without any fluff. The feature cards alternate text and human photography to balance product proof with a sense of closeness. The double-row client logo wall reinforces institutional credibility. The overall direction feels transparent and educational, built for prospects who want to evaluate the tool in depth before they commit.
Concept 3: Dark & Premium
A dark hero with a slate background repositions Rewind in a premium, serious tech space. The underlined keyword in green keeps the colorful signature, but in a more sophisticated context. The feature cards on a dark background, paired with colorful icons, create a strong visual contrast. The savings block on a dark background, anchored by immersive photography, closes the page with impact. This direction speaks to enterprise accounts and cultural institutions looking for an ambitious, reliable technology partner.

Rewind homepage mockup on mint green: “Des contenus sur-mesure pour tous vos visiteurs” with client logos

Concept 1

Laptop showing Rewind's Figma file with desktop and mobile website mockups on a dark canvas

UX/UI Design

Rewind’s UX had to serve two audiences at once: cultural decision-makers, museum directors and tourism leads evaluating the investment, and the content teams using the platform every day.

Platform Architecture

Vincent structured the experience around the core promise: 80% time saved on content production. The interface highlights AI-assisted creation flows, text generation, multilingual adaptation, journey-based personalization, with a clear path from draft to publish.

Marketing Site

The rewindstories.com/fr site uses a narrative structure. The name “Rembobiner” (rewind) evokes a return to the source, heritage memory, and full immersion in history. Navigation guides visitors through the use cases, audio guides, themed journeys, event content, before converting them into a demo or free trial.

Design Planning

Phase	Weeks	Deliverable
Look & Feel	1-2	Approved art direction
Mockups	3-4	High-fidelity key pages
Iterations	5	Approved final versions

Smartphone showing the Rewind mobile homepage: "L'IA qui crée et diffuse vos contenus culturels"

Webflow Build

The Rewind build took 8 weeks, from July to early September 2025. Special attention went into animations and performance, two must-haves for a site that needs to impress demanding cultural decision-makers.

Stack and Approach

Webflow was the right choice for its design flexibility and its ability to deliver visually rich experiences without sacrificing SEO performance. The animations, scroll-triggered, hover states, page transitions, were designed to amplify the product’s storytelling without slowing down load times.

CMS and Multilingual

The CMS structure gives the Rewind team full ownership of case studies, resources, and the blog. The French version (rewindstories.com/fr) was prioritized for launch, with an architecture ready for international expansion.

Rewind homepage on a laptop: "AI that creates and distributes your cultural and promotional content"

SEO

Rewind’s SEO strategy was built around one specific challenge: the startup operates in a niche market (cultural content creation software) with low search volume but highly qualified purchase intent.

Semantic Strategy

The approach we chose: prioritize transactional and comparison queries in the sector ("digital audioguide", "museum content creation", "tourism office software") over generic informational searches. Every use case page was optimized to capture a specific intent.

SEO Architecture

The URL structure (rewindstories.com/fr/...) includes the language prefix from day one to make future multilingual indexing easier. The industry pages (museums, tourism offices, hotels, transport providers) act as standalone SEO landing pages with their own metadata and optimized content.

Tags and Structured Data

Individual title tags and meta descriptions for each page, Organization and SoftwareApplication schema markup, structured breadcrumbs. The goal: rank for the key queries before Julien Wouters’ next fundraising round.

Rewind x Gemeos

80% less time spent creating content