CCI Paris x Gemeos

Brand identity optimization and UI design for one of France’s most iconic economic institutions.

Modernize Without Losing the Institution’s Soul

CCI Paris brought in Gemeos to modernize its brand across digital touchpoints — preserving its institutional authority while giving it a more contemporary visual expression.

Rigorous branding work and a full Figma design system to support the digital transformation of a century-old institution.

Industry

Events

Services

Branding

UX/UI Design

Brand Refresh

The Paris Chamber of Commerce and Industry is one of France’s most iconic economic institutions, serving entrepreneurs and businesses for more than two centuries. As part of a digital communications modernization, Gemeos was brought in to help CCI Paris strengthen its brand identity.

The core challenge was to preserve the institution’s authority and long-standing credibility while giving it a more contemporary, accessible visual expression. The branding work focused on bringing consistency to the existing visual elements, adapting them across digital touchpoints, and establishing a clear brand guideline that internal teams could actually use.

Positioning and Brand Territory

CCI Paris speaks to a wide range of audiences: founders, SMEs, large enterprises, students, and institutional stakeholders. The positioning work centered on defining a visual and verbal thread that could speak to all of them without losing clarity or credibility.

We worked on message hierarchy, the tone of digital communications, and the rules for using the logo and institutional colors in modern digital contexts.

Contents

Branding Web Design

The Gemeos team created an art direction and design that were perfectly aligned with our vision. Their creativity, high standards, and attention to detail brought to life a digital identity we’re especially proud of.

Anthony HINGAND

Sales Representative @CCI Paris

Figma Design & UI Variations

The design phase was fully built in Figma, with a sharp focus on structuring components and creating a consistent system the CCI teams could reuse. The goal wasn’t just to deliver polished mockups. It was to ship a living design tool — extensible, documented, and ready to grow.

The interfaces we designed cover the main user journeys identified during the audit phase: welcoming project founders, accessing training, browsing resources, and reaching out to advisors. Every screen was built to make information crystal clear and cut the time it takes users to find what they need.

Component System

We built a lightweight design system in Figma to keep every section of the site consistent and make future development easier. It includes typography, colors, spacing, interactive component states — buttons, forms, cards — and responsive layout grids.

The documentation built into the Figma file lets any designer or developer quickly understand the design intent and apply it correctly to new screens or new features.