UX/UI Design
UniversVO’s site had to serve three distinct visitor types with different needs: used-car professionals looking to join a club or village, exhibitors wanting to sign up for a trade show, and partners looking to learn more about the events. The UX/UI was designed to serve all three audiences at once.
Distinct user journeys
We structured the site around UniversVO’s three pillars — clubs, villages, and industry connectors — with separate journeys and tailored CTAs: “Request a Pass” for Village Univers VO, “Become an Exhibitor” for trade shows, and a centralized booking page for meetings.
Key event sections
The “Village Univers VO” page and the “Solutrans” page were designed as standalone event showcases, with logos, program details, testimonials, and integrated registration forms — all reflecting the strong identity of each event.
Media & podcast content
We added a dedicated podcast section with title, cover image, format, and Spotify/YouTube links, giving UniversVO a way to showcase its editorial content and strengthen its position as a used-car industry expert.