Team House: digital design for retreats in private houses

Team House organizes team stays in private houses, far from traditional retreat formats. Its website had to present the venues and make requests from companies easier. Team House entrusted Gemeos, web agency for retreats and business stays, with evolving its visual identity and UX/UI journeys.

Team House venue page for Maison Éclosion Verte with an estate photo gallery and booking panel

Showcasing private houses as places for team bonding

Team House organizes business stays in private houses, an alternative to conventional hotel retreats. Its offer meets the needs of companies that want to bring teams together in a hybrid work context. To convince HR directors, office managers and executives, the website had to showcase the venues and services while making it simpler to discover the houses and request a quote.

Gemeos evolved Team House's brand image around a warm yet professional world, then designed UX/UI journeys for discovering and selecting houses. The designs present capacity, services and the information needed to organize a stay. The teams now have a consistent visual foundation to showcase the offer and drive quote requests.

Industry: Events
Services: Artistic Direction; UX/UI Design; Product Design

Three Team House homepage variants: team building houses, search bar and house collection

Art Direction

Team House built a brand around strong values: warmth, team cohesion, authenticity, and that “at home” feeling. The art direction had to bring those values to life with warmth and professionalism, while speaking to a demanding B2B audience.

A warm, premium visual identity

Team House’s palette, Sage Green (#748E83), Natural Beige (#D8CCBF), and Warm Orange (#E8845F), became the foundation for a refined art direction that evokes nature, the authenticity of country homes, and a professional setting all at once. The Géologica typeface was added to bring in a sleek, modern touch.

Aligning positioning & visuals

Team House’s ambition to evolve into a platform model shaped a more digital, scalable visual position, inspired by brands like Deel, Wander, and Le Collectionist, while keeping the human warmth that sets Team House apart from the competition.

DA Pillar	Choice	Emotional Impact
Colors	Sage Green, Natural Beige, Warm Orange	Nature, authenticity, warmth
Typography	Géologica, modern & organic	Contemporary & approachable
Photography	Homes, teams, nature	Aspiration & trust
Tone	Warm, professional, human	At home

Concept 1: Immersive & Marketplace
A full-screen hero photo of the team in action outdoors instantly sets the tone for a team-building experience. The built-in search engine, destination, dates, number of guests, turns the fold into a direct booking interface. An 8-property grid in two rows gives an immediate sense of the depth of the catalog. Clear, functional direction. Built in the language of major booking platforms.
Concept 2: Editorial & Warm
A split hero with text and a photographic mosaic that showcases the diversity of TeamHouse experiences. Orange italic typography on the key words creates a warm, memorable visual signature. The house grid shifts to two rows of four, with labeled categories. The service sections, Accommodation, Dining, Activities, use icons and detailed descriptions to spell out the turnkey value proposition. A more editorial, narrative direction that builds desire before it closes the deal.
Concept 3: Airy & Premium
A clean, structured hero with oversized typography and a highly visible search bar. The property grid shifts to a more spacious 3+3+3 layout, with descriptions under each listing, giving the experience a premium catalog feel. Trust badges, G2, Capterra, and the client-company counter establish institutional credibility above the fold. The most conversion-focused direction, built for HR leaders comparing options before they book.

Team House homepage mockup: outdoor team photo in helmets, search bar for stays and a grid of houses

Concept 1

Laptop on a wooden chair showing Figma mockups of the Team House website's house listing pages

UX/UI Design

Team House’s site had to win over B2B decision-makers, CHOs, HR directors, office managers, startup CEOs, while still reflecting the warm, authentic experience people actually feel during their stays. The UX/UI was designed to maximize conversions and simplify the buying journey, which had yet to be fully digitized.

Digitized Buying Journey

One of the project’s biggest challenges was helping Team House move from an “agency” model to a more autonomous “platform” model. The design of the key pages anticipated that shift, with dedicated areas to explore the houses, learn about the included services, and clear CTAs that drive contact or booking.

Lead Gen & SEO/UX

Every design decision accounted for SEO/UX: clear content hierarchy, well-placed calls to action, testimonials, and trust signals visible right from the homepage, all to maximize conversions from organic traffic.

Responsive & Accessibility

The site was designed mobile-first, with special attention to the smartphone experience, the preferred channel for CHOs and office managers discovering the brand for the first time, while still delivering a rich, immersive desktop experience.

Laptop showing the Maison Éclosion Verte venue page on the Team House website, with a photo gallery

Product Design & Brand Identity

Beyond the marketing site, Team House’s support also included product design work on the overall brand identity, preparing the move toward a platform model and keeping every brand touchpoint aligned.

Brand Identity Optimization

We refined Team House’s visual identity system: tightened the palette (Sage Green, Beige, Orange), confirmed the typography, defined usage guidelines for visual elements, and shaped a tone of voice that matches the positioning of a “premium private seminar platform.”

Figma Design System

We delivered a complete design system in Figma: reusable components, a style library, brand assets, and usage guidelines. This gives the Team House team full ownership to create new content on their own while keeping the brand visually consistent.

Training & Handoff

We trained the Team House team so they could manage their brand identity day to day, content creation, marketing variations, and using Figma components.

Deliverable	Content	Value
Visual Identity Guidelines	Palette, typography, guidelines	Brand consistency
Design System	Figma, components, styles	Team autonomy
Training	Figma onboarding + brand	Long-term independence

Team House: digital design for retreats in private houses

Showcasing private houses as places for team bonding