Webflow vs Drupal, what are the differences?
Positioning and philosophy of the two tools
Webflow
- SaaS platform no-code/low-code
- Targeted designers, marketers, VSEs/SMEs
- “All-in-one” logic: design + CMS + hosting
- Focus on the speed of uploading and autonomy
Webflow is fully in line with the no-code logic, allowing to Create a Webflow site without coding, while maintaining a high level of front-end quality.
drupal
- Enterprise-grade open source CMS
- Targeted technical teams, institutions, key accounts
- Part of a larger IS ecosystem
- Focus on content structure, security, governance
Classic open source CMS vs no-code SaaS platform
| Criteria |
Webflow (no-code SaaS) |
Drupal (open source) |
| Code ownership |
Exportable code (HTML/CSS/JS) but no back-end |
Fully self-hosted code, fully customizable |
| Infrastructure control |
Limited (hosted by Webflow) |
Total (you choose server, stack, configuration) |
| Installation |
None (Webflow account) |
To install/configure on a server |
| Required technical level |
Low to medium (front-end logic) |
Medium to high (PHP, database, server) |
| Deep customization |
Limited by the platform |
Virtually unlimited via code and modules |
To Broaden Our Thinking, This Comparison Webflow or WordPress Provides a better understanding of the differences between open source CMS and SaaS platforms.
Learning curve: designers, developers, marketers
- Designers
- Webflow:
- Visual interface similar to FIGMA/Design Tools
- CSS style manipulated graphically
- Some HTML/CSS concepts that are useful but not mandatory
- Drupal:
- Themes, Twig, Complex Setup
- Very Powerful But Requires Dev Support
- Developers
- Webflow:
- Fast Front Control
- Closed Back End, Limited Business Logic
- Drupal:
- Real application framework (entities, hooks, services)
- Ideal for complex architectures and IS integrations
- Marketers/Editorials
- Webflow:
- Clear interface to manage pages & collections
- Good for quick tests, landing pages, campaigns
This autonomy is particularly useful for quickly designing a Webflow landing page that converts, without depending on a technical team.
- Drupal:
- Very suitable for large editorial volumes
- “Heavier” interface, requires training
Good to know
In many organizations, Webflow is adopted by marketing teams for “agile” websites (landing pages, microsites), while Drupal remains the foundation for heavier institutional platforms.
Technical architecture: database, headless, API, workflows
- Webflow
- Proprietary CMS, abstract database (Collections)
- REST API to manage content (quota limitations)
- Partial headless support (API + export code)
- Basic integrated workflows (staging, publishing)
Moreover, more and more Large companies use Webflow for marketing bricks or agile projects integrated into an existing IS.
- drupal
- Relational database (MySQL/MariaDB, PostgreSQL...)
- REST/JSON API:API, GraphQL via modules
- Natively adapted to headless/ “decoupled Drupal”
- Complex editorial workflows possible (states, transitions, revisions, moderation)
Hosting, updates and maintenance: who manages what?
| Aspect |
Webflow |
Drupal |
| Hosting |
Included (Webflow Hosting) |
To choose (on-premise, cloud, PaaS such as Acquia/Platform.sh) |
| Security updates |
Handled by Webflow |
Managed by your teams / service provider |
| Scalability |
Automatic (traffic-based plans) |
Depends on architecture, tuning, and infrastructure budget |
| Backups |
Handled by Webflow |
To be set up (DB backups, files, configuration) |
| Monitoring / logs |
Limited features |
Full but must be configured (logs, APM, observability tools) |
Webflow hosting is an integral part of the platform, significantly simplifying infrastructure management and maintenance.
Flexibility, customization and extensibility (modules, plugins, integrations)
- Webflow
- Reusable templates & components
- Integrations via scripts, embed, Zapier/Make, API
- Limitations on very specific cases (advanced roles, workflows, fine permissions)
- drupal
- Thousands of contrib modules (SEO, e‑commerce, search, SSO...)
- Possibility to develop custom modules
- Integrates with event buses, ESB, microservices, etc.
Webflow vs Drupal, what do they have in common?
Summary Table of Common Points
| Key feature |
Webflow |
Drupal |
| CMS (content management) |
Yes (CMS Collections) |
Yes (content types, entities) |
| Templates / themes |
Yes (Templates, Symbols, components) |
Yes (themes, Twig templates) |
| Multilingual support |
Yes (plan-dependent, more or less advanced) |
Yes (very advanced) |
| User management |
Yes (basic CMS side, more on front-end) |
Yes (roles, granular permissions) |
| On-page SEO |
Yes (meta tags, URLs, sitemap) |
Yes (native + modules) |
| Third-party integrations |
Yes (JS, API, marketing tools) |
Yes (modules, API, custom dev) |
| Headless / API |
Yes (CMS API, front-end export) |
Yes (REST, JSON:API, GraphQL) |
| Media management |
Yes |
Yes (advanced management possible) |
Content management (CMS) and template systems
- Common Points
- Content modeling (types, fields)
- Template systems for displaying content
- Media Management and Content Relationships
- Nuances
- Webflow: more visual, less “technical” configuration
- Drupal: extremely sophisticated content models (paragraphs, entities, multiple references)
User Management, Roles, and Rights
- Webflow
- Limited editing roles (editor, designer, admin)
- Front user management (membership) via external functionalities or integrations
- drupal
- Unlimited roles, ultra-granular permissions
- Adapted to organizations with strong governance (services, countries, departments)
Multilingual, taxonomies, categories, and complex content structures
- Multilingual
- Webflow: adapted to simple to medium sites; Multilingual management Correct but less fine
- Drupal: reference for complex multilingual sites (variants, fallback, workflows by language)
- Taxonomies & structuring
- Webflow: collections and references, simple filters
- Drupal: taxonomies, entities, subtypes, complex relationships, advanced filtered views
Marketing and SEO tools integrated or via extensions
- Webflow
- Integrated SEO tools (meta, open graph, sitemap, simple redirects)
- Native or easy integrations with HubSpot, Mailchimp, GA4, etc.
Webflow offers an excellent technical base, provided that Optimize your Webflow site for SEO with a real methodology.
- drupal
- SEO modules: Metatag, Redirect, Pathauto, Pathauto, Pathauto, XML Sitemap, Schema.org...
- Deep integration with CRM, CDP, marketing automation via APIs
Front-end development opportunities and third-party integrations
- Front-end
- Webflow: generates a very clean front, modern CSS oriented, no-code interactions
- Drupal: can use any front end (Twig, Next.js, Nuxt, React, Vue...)
- Integrations
- Two approaches:
- Webflow: via JS, webhooks, API, no-code tools
- Drupal: modules, connectors, middleware, microservices
Webflow vs Drupal: which one to choose according to your web project in 2026?
Summary table of differences (strategic choice)
| Need / criteria |
Webflow recommended if keeps with… |
Drupal recommended if… |
| Internal technical level |
Little or no back-end developers |
Technical team or experienced service provider |
| Time-to-market |
You need to launch fast, test, iterate |
You are building a long-term structured platform |
| Functional complexity |
Simple to medium-complex site |
Complex business rules, SI integrations, workflows |
| Governance / security |
Moderate requirements |
High requirements (advanced GDPR, compliance, audits) |
| Total budget over 3–5 years |
Low to medium, minimal maintenance |
Medium to high, long-term investment |
| Ownership & tech independence |
Acceptance of SaaS dependency |
Desire for full control over code and infrastructure |
Good to know
The same organization can easily use both: Drupal for the main multi-country portal, and Webflow for local marketing campaigns, while maintaining a shared brand guideline.
Showcase site, portfolio and landing pages
- Webflow
- Very often the best choice:
- Fast Custom Design
- Easy animations, interactions, micro effects
- Updates by the marketing team without going through IT
- drupal
- Relevant if:
- The showcase site is part of a Drupal multi-site ecosystem
- Need to share content/features with other internal platforms
Blog, editorial site and media with a high volume of content
- Webflow
- Very Good for Simple to Medium Blogs
- Limit when:
- Very high volume, complex taxonomies, multiple redactions
- drupal
- Made for:
- Multiple redactions, workflows, moderation
- Categories, advanced taxonomies, massive archives
Intranet, portal, community platform
- Webflow
- Not designed to play the role of a complete intranet (SSO, complex permissions, internal apps)
- drupal
- Great for:
- HR portals, knowledge base, customer/partner extranets
- User management, roles, groups, groups, groups, forums, project areas
Headless Projects and Composable Architectures
- Webflow
- Possible but limited:
- CMS API to retrieve content
- Less suitable as a central building block of composable enterprise architecture
- drupal
- Often Chosen As Content Hub headless:
- Provides content to several front-ends (mobile apps, sites, terminals...)
- Integration with DAM, PIM, CRM, CDP, ESB
Projects with strong security or regulatory constraints
- Webflow
- Compliant for many standard cases, purpose:
- Limited control over hosting, precise data location
- Difficult to meet very specific requirements (sovereign accommodation, specific certifications)
- drupal
- Frequently used for:
- Public sector, finance, health, health, health, defense, NGOs...
- Adaptation to Internal Security Policies and Regular Audits
Webflow vs Drupal for e-commerce
Webflow's native e‑commerce capabilities
- Webflow Ecommerce
- Ideal for:
- Small and Mediumsized Shops
- Portfolios + shop, D2C, simple digital products
- Limitations:
- Advanced B2B management, multi-currency, multi-country, complex tax rules
E-commerce solutions with Drupal (Drupal Commerce, external integrations)
- Drupal Commerce
- e‑commerce fully integrated with the CMS
- Very flexible but more technical to implement
- External integrations
- CommerceTools, Shopify, Magento, BigCommerce...
- Drupal as front or PIM light
Management of the catalog, prices, taxes and payments
| Aspect |
Webflow Ecommerce |
Drupal (Commerce or integrations) |
| Product catalog |
Simple to medium |
Very complex possible (variants, bundles, B2B…) |
| Taxes |
Standard configuration |
Complex tax rules, multi-country |
| Payments |
Gateways supported by Webflow |
Wide range of PSPs, custom integrations |
| Promotions, coupons |
Basic tools |
Advanced promotional rules, multiple conditions |
Scalability and performance for large stores
- Webflow
- Good for reasonable traffic, optimized on the Webflow infra side
- Can Show Its Limits on Very Large Catalogs and Massive Traffic
- Drupal
- Depends entirely on architecture (caching, CDN, DB, microservices)
- Used for major e-commerce and B2B projects
Customizing customer journeys and marketing automation
- Webflow
- Simple customization via scripts, external tools, A/B testing
You can find more details in our article dedicated to e-commerce plugins on Webflow.
- drupal
- Customization modules, integration with CDP/CRM, enterprise marketing automation (Marketo, Salesforce Marketing Cloud, etc.)
Webflow vs Drupal for SEO and Performance
On-page optimization (tags, structure, structured data)
- Webflow
- Integrated SEO tools: title, meta, URL, URL, sitemap, robots.txt, redirects
- Structured data via custom code (JSON-LD)
- Drupal
- Very advanced SEO modules (Metatag, Schema.org, Redirect, Pathauto)
- Massive management of URLs, aliases, redirects during major redesigns
Load Speed, Core Web Vitals, and Front-End Optimization
| Aspect |
Webflow |
Drupal |
| Front-end optimization |
Optimized code generation, minification |
Depends on theme, modules, front-end work |
| Core Web Vitals |
Good by default, optimizable |
Excellent results possible with proper tuning |
| CDN |
Included |
To be set up (Cloudflare, Fastly, Akamai…) |
Good to know
Drupal’s performance depends more on the quality of the implementation than on the tool itself. A well-architected Drupal setup can easily compete with Webflow in terms of Core Web Vitals.
Managing redirects, URLs, and SEO migrations
- Webflow
- Simple management of 301 redirects
- Clean URLs, but fewer tools to manage Very Big migrations
During a Site migration to Webflow, managing redirects, URLs, and SEO is a critical factor, especially for high-traffic sites.
- drupal
- Modules dedicated to migrations (Migrate API), fine management of redirects, 404 error logs, etc.
- Favorite for redesigns of large SEO-critical sites
Integration with analytics tools, A/B testing and conversion monitoring
- eTwo very open tools:
- Webflow: simple integrations via scripts (GA4, Tag Manager, Hotjar, etc.)
- Drupal: ditto + server-side integrations and business tools
Accessibility (a11y) and UX best practices for SEO
- Webflow
- Enables compliance with a11y best practices if the designer applies them
- drupal
- Accessibility-oriented themes and modules, often chosen for projects subject to standards (RGAA, WCAG)
Webflow vs Drupal for Security, Compliance, and Governance
Security Model: Proprietary SaaS vs Self-Hosted Open Source
| Dimension |
Webflow (SaaS) |
Drupal (open source) |
| Security control |
Webflow manages the stack |
You manage everything (or your host/partner) |
| Audits & certifications |
Handled by Webflow |
Chosen via hosting/infra (ISO, SOC2, HDS, etc.) |
| Code transparency |
Back-end code not auditable |
Auditable source code, security reviews possible |
Update Management, Security Patches, and Monitoring
- Webflow
- Everything is managed on the Webflow side, little internal IT load
- drupal
- Regular security patches (core & modules)
- Requires organization: environments, deployments, monitoring
GDPR compliance, data hosting and server location
- Webflow
- Data hosted in the infrastructure chosen by Webflow
- GDPR possible but some organizations require tighter control
- drupal
- Total freedom:
- Hosting in a specific country or cloud
- Retention policies, anonymization, logs, etc.
Managing roles, permissions, and complex editorial workflows
- Webflow
- Simple roles, limited validation workflows
- drupal
- Very advanced:
- Workflows by content type, language, role
- Extremely fine permissions (field, view, action)
Audit, logs, traceability and requirements of large organizations
- drupal
- Integrates log systems, with the possibility of export to SIEM, audits, long-term historization
Webflow vs Drupal for VSEs, SMEs, ETI and large accounts
Typical Needs of Small Structures
- Webflow
- Often the best fit:
- Low entry cost
- Few techniques to manage
- Fast Iterations, Marketing Autonomy
- drupal
- Relevant only if small sites but integrated into a larger ecosystem or with specific requirements (security, business complexity).
Challenges for ETI and large accounts (S.I., SSO, multi-site, multi-site corporate)
- Webflow
- Can be used for some campaign sites, but:
- Less suitable as a global multi-site business base
We answered the question.”Do big businesses use Webflow?” in a dedicated article.
- drupal
- Designed for:
- Multi-domain, multi-brand, multi-country
- SSO connection (SAML, OAuth2), LDAP integration, etc.
Pooling, industrialization and site-based factories
- drupal
- “Factories at sites”:
- A common code, several sites deployed for different countries/brands
- Mutualization of costs and maintenance
- Webflow
- Project duplication possible, but less industrialized on a large scale
Management of teams, agencies and external service providers
- Webflow
- Particularly suitable for collaborations with freelancers/small web design agencies
- drupal
- Is generally integrated into a model with several providers (hosting, integrators, UX agencies, etc.)
Webflow vs Drupal for designers, developers, and marketing teams
Designer experience: visual builder vs theming Drupal
- Webflow
- Powerful visual interface, similar to a design tool
- Pixel-perfect control without writing code
- drupal
- Theming via Twig, CSS, JS, sometimes complex design systems
- Designer is more dependent on the front developer
Developer experience: tech stack, API, CI/CD
- Webflow
- Fewer “dev backend” possible, more front-end integrations
- Static export usable in other stacks if necessary
- drupal
- Full framework: PHP, Symfony, services, automated tests
- Integration with CI/CD pipelines, containers, Kubernetes...
Marketing team experience: autonomy, tests, rapid iterations
- Webflow
- Very autonomous:
- Creation of landing pages, A/B testing (via third-party tools)
- Layout changes without going through IT
- drupal
- More rigid but safer to maintain the coherence of a global ecosystem
Good to know
Many teams adopt a Figma → Webflow workflow to prototype quickly, test a website concept, and later reimplement it within a Drupal ecosystem if the project becomes strategic.
Cross-team collaboration and validation workflows
- Webflow
- Simple collaboration for small teams (designer + marketing)
- drupal
- Best for large teams: reviewers, validators, validators, countries, BU, multiple jobs
Ecosystems, Communities, and Training Resources
- Webflow
- Webflow University, active community of designers/freelancers
- drupal
- Global open source community, DrupalCon, meetups, numerous specialized agencies
Costs: Webflow vs Drupal (price, maintenance and total cost of ownership)
Licenses, subscriptions, and hosting costs
| Cost item |
Webflow |
Drupal |
| License / subscription |
Monthly subscription per site / workspace |
Free (open source) |
| Hosting |
Included in subscription |
Separate server / PaaS / cloud cost |
| Related tools |
Paid integrations possible |
Same (hosting, monitoring, dev tools, etc.) |
Initial development and customization costs
- Webflow
- Often lower startup cost (few back-end)
- Faster design + integration
More details on Webflow costs In this detailed article.
- drupal
- Higher initial investment
- Return on Investment on Sustainable and Complex Platforms
Maintenance costs, updates, and security over several years
- Webflow
- Little Internal Technical Maintenance
- Cost in the form of a monthly/annual fee
- drupal
- Recurring maintenance costs (updates, security, evolutions)
- Very profitable for platforms with a long lifespan and high business challenges
Dependence on a service provider, agency or internal team
- Webflow
- Main Dependency: The Webflow Platform Itself
- drupal
- Independent of a publisher, but depends on your service providers/internal team (which you can change if necessary)
Budget scenarios by project size (small/medium/large)
| Project size (approx.) |
Webflow (3–5 year TCO) |
Drupal (3–5 year TCO) |
| Small brochure site |
Low (subscription + initial design) |
Often disproportionate |
| SME site / mid-size editorial site |
Moderate |
Moderate to high depending on complexity |
| Multi-site platform / portal |
Functional / governance limitations |
High investment but consistent long-term |
We have written articles to compare Webflow with other CMS:
Webflow vs Drupal: 2026 comparison - What to remember
| Project type / key constraint |
Main recommendation |
| Brochure site / portfolio / landing page |
Webflow |
| Large blog / media site with editorial teams |
Drupal |
| Institutional multi-country / multi-site portal |
Drupal |
| Recurring marketing campaign microsites |
Webflow |
| Simple e-commerce project |
Webflow or another specialized SaaS |
| Complex B2B/B2C multi-country e-commerce |
Drupal + advanced e-commerce solution |
| Headless / composable project in a rich IS |
Drupal |
| High security / compliance / hosting constraints |
Drupal (self-hosted or specialized PaaS) |
Development Prospects for the Next 3 to 5 Years
- Webflow should continue to strengthen its no-code/low-code and collaborative capabilities.
- Drupal should continue its modernization (DX dev, headless, performance) and its role as a central building block in business architectures.
Webflow vs Drupal FAQ
Webflow vs Drupal: what is the best choice for a showcase site in 2026?
For a “classic” showcase site without high complexity, Webflow will generally be faster, more economical and more pleasant for designers/marketers. Drupal is only relevant if the showcase site needs to be integrated into a larger Drupal ecosystem.
Webflow vs Drupal: which solution is the most suitable for large sites with high traffic?
Drupal is better suited for large, high-traffic sites, especially if there's a lot of content, languages, and complex workflows. With a good architecture (cache, CDN, infra), it holds the load very well.
Can an existing Drupal site be easily migrated to Webflow (and vice versa)?
It is possible, but rarely “simple.” Migration requires content mapping, URLs and SEO work, as well as a review phase. The more complex the site, the more time and expertise the migration requires.
Webflow vs Drupal: what are the differences in costs over 3 to 5 years?
Webflow costs less at the start and in technical maintenance, but requires an ongoing subscription. Drupal requires a higher initial investment and regular maintenance, but can be more profitable for long-term and very strategic platforms.
Webflow vs Drupal: which solution should you choose for a headless or composable project?
For a real headless or composable enterprise project (multiple front-ends, IS integrations), Drupal is generally a better choice thanks to its rich APIs and its great integration flexibility. Webflow can be used for simpler cases.
Sourcing
- Official Drupal documentation: https://www.drupal.org/docs
- Drupal Security Team & release notes (lifecycle, security)
- Webflow & Webflow University official documentation: https://university.webflow.com
- CMS studies and benchmarks published by various digital agencies (e.g. blogs from specialized Drupal and Webflow agencies)
- SEO and performance best practices: Google Developers/Web Vitals documentation
- Public feedback from institutional sites and agencies (Drupal & Webflow customer cases)