In a context where digital transformation is accelerating, large companies must choose reliable, fast and scalable tools to manage their online presence. Webflow is a flexible, modern and efficient solution, adopted by SMEs as well as multinationals.
In this article, we will see why Webflow is increasingly attracting large groups, what concrete uses result from it, and what limits to take into account. To go further or to be supported in your project, do not hesitate to consult our Webflow agency.
They use Webflow to create aesthetic and responsive websites without coding. The platform allows them to design interactive models, manage animations and present an online portfolio. They can also export code for custom projects.
These professionals use Webflow to rapidly prototype and develop websites. They take advantage of the visual interface to speed up the process while being able to integrate custom code if necessary, thus guaranteeing a clean and efficient rendering.
Agencies use Webflow to offer their customers tailor-made solutions, from design to migration. They manage complex projects, integrate custom CMS, and offer support for the maintenance and evolution of sites.
These structures adopt Webflow to quickly create and manage institutional sites, landing pages, or online stores. The tool makes it possible to launch digital projects without depending on an internal technical team, while ensuring good performance and SEO optimization integrated.
They use Webflow to build sites focused on conversion (landing pages, blogs, etc.), test marketing campaigns and improve their online presence. Integrated features, such as content management and SEO optimization, make it easy to adapt to marketing needs.
Thanks to Webflow's CMS, these users can easily update content (articles, news, product sheets, etc.) without changing the structure of the site. They benefit from an intuitive interface to organize and publish content fluidly.
It is important to define together what we call “big website”.
A large website generally refers to a large-scale online platform, characterized by:
On this basis, yes, Webflow can be quite suitable for large websites, for several reasons:
Webflow offers a very powerful visual editor that allows you to create custom designs. This flexibility is essential for large companies that want to display a strong and differentiated visual identity, while ensuring that the site adapts perfectly to different devices.
Webflow's content management system makes it easy to manage large amounts of content. It offers an intuitive interface for organizing, updating, and publishing dynamic data, which is crucial for large sites with lots of pages or articles.
Webflow hosts its sites on robust servers (such as AWS and Fastly), ensuring fast load times and high availability. For sites with high traffic, this performance is essential in order to ensure an optimal user experience.
The platform automatically generates clean and semantic HTML, CSS and JavaScript code, which facilitates indexing by search engines and improves natural referencing, a key criterion for large sites.
With Webflow, the management of updates, security, and hosting is integrated, reducing the technical burden for teams. This allows businesses to focus more on developing content and improving the user experience.
Webflow offers the possibility to add custom code and create complex interactions. This extensibility makes it possible to adapt the platform to the specific needs of a large site, even when tailor-made functionalities are required.
Les Webflow collaborative tools facilitate teamwork, allowing several stakeholders (designers, developers, writers) to collaborate effectively on the same project. This is particularly beneficial for large projects involving many stakeholders.
Yes, multinational companies use Webflow to manage their digital presence internationally. In addition to its standard functionalities, Webflow integrates Webflow Localization, a solution designed to simplify the multilingual management and the personalization of sites according to regional markets. With this feature, businesses can easily translate content, adapt slugs, metadata, and visuals for each language or region, ensuring a consistent user experience that is optimized for local SEO. Additionally, Webflow can be integrated with third-party solutions to automate certain tasks and make it easier to update content in multiple languages, making international management easier and more scalable for global businesses.
Here are five examples of international and recognized sites that use Webflow, illustrating its ability to meet the requirements of large organizations:
Webflow is particularly distinguished for the management of large sites and international projects thanks to its flexibility, its efficient CMS, the tool Webflow Localization and its high-performance hosting. While WordPress offers extreme customization and robust content management, it requires more technical management. You can find our Webflow vs Wordpress comparison on our site. Wix and Squarespace are very accessible and user-friendly solutions, but they are still less suitable for projects with high international stakes or requiring very advanced customizations.
While Webflow has many advantages, there are also some limitations to consider for large businesses:
Webflow offers great visual control, but it's not completely open source. For very complex customizations or advanced tailor-made functionalities, you may be limited to the native options of the platform or have to use custom code that can become difficult to maintain on a large scale.
The integrated CMS is efficient for most projects, but for sites with thousands of pages or dynamic content, organization and scalability can present some limitations, especially in terms of structuring and managing collections.
Large organizations often require sophisticated editorial workflows with custom roles and permissions. Webflow offers simple content management features, but it is limited when it comes to managing multiple roles and complex workflows.
If your business needs extensive integrations with ERPs, CRMs, or other business tools, Webflow's APIs and its native integrations may not be enough. It's often necessary to use external tools (like Zapier or Make) to automate these processes, which can add a layer of complexity.
The Cost of Webflow plans, especially for premium hosting and advanced features (like Webflow Localization), can rapidly increase for large-scale international projects. In addition, the number of languages and local customization options are sometimes limited depending on the plan purchased.
Webflow is an innovative and efficient solution, perfectly suited to large companies that want to modernize their digital presence. With its intuitive visual editor, robust CMS, and advanced features such as Webflow Localization, it offers the flexibility and capacity needed to manage complex projects internationally. If you have an ambitious project and want to exploit the full potential of Webflow, do not hesitate to make an appointment with us to discover how our expertise can transform your digital vision into reality.
