How to create an e-commerce site with Webflow?

In the world of e-commerce, having a website that looks great, works smoothly, and responds fast is essential for attracting and keeping customers. Webflow stands out as a must-have solution for entrepreneurs and designers who want to build a website without diving into complex lines of code.

We’re Gemeos, a Webflow agency specialized in building websites for startups. We wrote this article to walk you through the key steps to create your own online store with Webflow, with a focus on ease of use, deep customization, and seamless integration of marketing and operations tools.

We’ll cover the fundamentals, from choosing a template to setting up your product catalog and implementing secure payment flows. Whether you’re a solo creator or running an established business looking to expand your online presence, following these steps will help you build a robust, attractive e-commerce platform. So let’s dive into the world of Webflow and turn your vision into a profitable online reality!

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Webflow e-commerce pricing

Webflow pricing for e-commerce solutions varies depending on the plan you choose, with each one offering different levels of functionality to fit different business needs. Here’s an overview of Webflow’s e-commerce plans.

Standard plan

Ideal for new businesses or those with a small product selection. This plan typically includes everything you need to launch an online store, including product management, secure transactions, and basic SEO tools.

Plus plan

Designed for growing businesses that need more functionality, this plan offers expanded capabilities such as inventory management and the ability to sell more products. It also often includes advanced marketing and commerce options.

Advanced plan

This is the most complete plan. It’s suited to larger businesses or those with very specific needs. It offers high or unlimited product limits, plus improved reporting, support, and customization features.

Pricing is usually structured on a monthly or annual basis, with savings available for annual billing. You can find the full details on the Webflow website.

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Using Webflow templates built for e-commerce

Webflow e-commerce templates are designed to provide a strong, visually appealing foundation for any online store, while still allowing for deep customization. Here’s a closer look at the features and value of Webflow e-commerce templates:

A wide range of templates

Webflow offers a broad selection of e-commerce templates, each with a unique design to suit different styles and industries, such as fashion, electronics, art, services, and more.

These templates are designed by professional designers and follow the latest web design trends, so each template not only looks modern and professional, but is also optimized for a quality user experience.

Full customization

One of the biggest advantages of Webflow templates is their high level of customization. Even if a template provides a base structure, you can change almost every aspect of it to match your brand identity.

This includes colors, fonts, layouts, interactions, and animations. Webflow gives you precise control over the design without needing code, so you can tailor your site exactly the way you want.

Support and community

By using a Webflow template, you also get access to Webflow customer support, as well as a large community of users and developers. Webflow’s full documentation and forums can be valuable resources for learning how to get the most out of your template and solve any issues you run into.

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Free Webflow e-commerce templates

Webflow offers a selection of free e-commerce templates. While the number of free e-commerce templates may be limited compared with paid options, these free templates provide an excellent starting point for launching an online store with no upfront cost. They’re especially useful for small businesses or entrepreneurs testing the market or working with a limited budget.

Webflow’s free e-commerce templates include essential features like product management, shopping carts, and checkout pages.

To access these templates, you can visit the templates section on the Webflow website and filter by "Free" to see what’s available at no cost. It’s important to note that even if the template is free, using the Webflow platform to host your e-commerce site may require a subscription depending on the scope of the features you want to use.

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Built-in e-commerce features

Webflow E-commerce offers a set of built-in features designed to make it easier to run an online store while still allowing for extensive customization. Here are some of the main e-commerce features Webflow provides:

Product management

Webflow makes it easy to create and manage a product catalog. You can add descriptions, images, and product variants (such as different sizes or colors).

The platform also lets you manage inventory and update available quantities in real time.

Shopping cart and checkout

Webflow includes a built-in shopping cart system that lets users review, edit, and complete their purchases easily.

The checkout process is secure and can be customized to include specific fields, shipping options, and even discount codes.

Payment platforms

Webflow supports multiple payment gateways, including Stripe and PayPal, to process transactions securely.

This gives customers flexibility in how they pay, including credit cards, PayPal, and other options depending on the region.

SEO and marketing optimizations

Webflow’s built-in SEO tools make it easy to optimize product pages and other content for search engines. You can set title tags, meta descriptions, and alt tags for images. Our Webflow SEO agency has written other SEO-specific articles if you want to go deeper on the topic.

Webflow also offers social media options, such as adding share buttons and customizing images for previews on those platforms.

Integrations and automations

Webflow integrates with a range of third-party apps to extend your store’s functionality. This includes email marketing tools, CRM platforms, and analytics.

Webflow also makes it possible to automate certain tasks through Zapier or direct API integrations.

Order management and shipping

You can track and manage orders directly from the Webflow dashboard. You can print purchase orders, manage shipping statuses, and communicate with customers about updates related to their purchases.

Webflow e-commerce plugins

There aren’t any true plugins directly built into the Webflow e-commerce interface. However, there is a list of external plugins and solutions you can integrate. For example, we can mention Zapier, MemberStack, Airtable, Mailchimp... and many more.

Read our dedicated article on e-commerce plugins to use on Webflow here.

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Webflow vs Shopify

Choosing between Webflow and Shopify for e-commerce depends largely on your specific needs, your budget, your technical skills, and your business goals.

If unique design and customization are your top priorities and you need control over every aspect of the site, Webflow could be the better choice. If you’re looking for a more turnkey solution, with powerful, ready-to-use e-commerce features for handling high transaction volumes, Shopify would probably be a better fit.

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The pros and cons of Webflow e-commerce

Webflow is an increasingly popular e-commerce solution, especially for those who value design and customization. Here are the main pros and cons of using Webflow for e-commerce, which should help you decide whether it fits your needs.

Webflow E-commerce advantages

Design and visual customization

Webflow is extremely flexible when it comes to design, allowing users to create visually appealing websites without writing a single line of code. It offers nearly unlimited creative control, which is ideal for brands that want to stand out.

Design and development in one place

Thanks to its visual editor, Webflow brings design and development together, reducing the need to rely on front-end developers to implement complex designs.

SEO optimization

Webflow includes advanced SEO tools that make it easy to optimize your site for search engines, including simple management of title tags, meta descriptions, and alt tags for images.

Hosting and performance

Webflow offers reliable, high-performance hosting, with fast page delivery, which is crucial for user satisfaction and search visibility.

No plugins required

Unlike other platforms like WordPress, you don’t need to install plugins for basic functionality, which simplifies maintenance and site security.

Webflow E-commerce disadvantages

Limited e-commerce features

While sufficient for small stores or moderate needs, Webflow’s e-commerce features are not as advanced or extensible as those of dedicated platforms like Shopify or Magento, especially for larger businesses.

Cost

Webflow plans can get expensive, especially if you need advanced features or high traffic volume. On top of that, the dedicated e-commerce plans are more expensive than standard website plans.

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Learning curve

While the interface is intuitive for designers, people who aren’t used to thinking in web design terms may find Webflow a bit complex to master at first.

Payment platform integration limitations

Webflow doesn’t support as many payment gateways as some other platforms, which can be a drawback for businesses operating in multiple countries or with specific requirements.

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Webflow ecommerce in 2025 - What to keep in mind

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Conclusion: is Webflow a good e-commerce solution?

Webflow is an excellent option for small to mid-sized businesses, freelancers, or companies that place a high value on the design and customization of their online store. However, for large-scale e-commerce operations that require extensive flexibility and deep customization of selling features, a platform built specifically for e-commerce may be a better fit.