Tools

Webflow vs Framer in 2026: which no-code tool to choose for a successful site?

Are you hesitating between Webflow and Framer to create a powerful site without code? This article, written byWebflow Gemeos agency, compare the two tools according to their strengths: CMS, SEO, SEO, SEO, SEO, SEO, animations, design, e-commerce... and helps you choose the most suitable solution for your project.

Criteria Webflow Framer
Positioning All-in-one website builder (site + CMS + e-commerce + hosting) Design/front-end tool + hosting, ideal for creative marketing and landing pages
Required technical level Medium: CSS logic, box model, HTML structure Low to medium: more of a “design tool” approach, close to Figma
Native CMS Yes, highly structured (collections, relations, filtering) Yes, simpler, strongly focused on landing pages & marketing content
Native e-commerce Yes (products, cart, checkout, VAT, etc.) Not native: via integrations (Lemon Squeezy, Stripe, Gumroad, etc.)
Animations / interactions Very advanced, timeline-based, complex interactions Very advanced, fluid animations, modern micro-interactions
Hosting Global CDN, very stable, built to scale Integrated CDN, very fast for small to medium sites
Code access HTML/CSS/JS export (except CMS/e-commerce) Limited export (no fully exploitable development stack)
Main target audience Agencies, freelancers, SMEs, corporate and e-commerce websites Designers, startups, product landing pages, highly animated portfolios
Ease of use More technical but very well documented More intuitive for designers familiar with Figma
SEO Very strong, fine-grained control (structure, tags, performance) Good to very good, improving, excellent for low-complexity sites
Pricing More expensive for large sites with CMS/e-commerce Very competitive for small marketing sites / portfolios

Webflow vs Framer: what do they have in common?

Common point Webflow Framer
No-code / low-code tool Yes Yes
Visual editor “what you see is what you get” Yes, faithful to the final output Yes, very close to a design tool
Built-in hosting Yes (CDN, SSL, backups) Yes (CDN, SSL)
Integrated CMS Yes Yes (lighter)
No-code animations / interactions Yes (Interactions & Animations) Yes (Motion, transitions, micro-interactions)
Team collaboration Yes (Workspaces, permissions) Yes (Team plans, real-time collaboration)
Reusable templates & components Large marketplace Growing marketplace
Marketing integrations Forms, CRM, analytics, etc. Same, strongly oriented toward the SaaS stack

Webflow vs Framer: for which user profiles in 2026?

User profiles Webflow Framer
Web & UI/UX designers Ideal for designers who want close control over the front-end (HTML structure, CSS, CMS logic). Highly valued in studios / agencies to deliver solid, long-lasting websites. Perfect for designers highly oriented toward Figma. Enables rapid transformation of a mockup into a live site, with ultra-smooth onboarding.
Freelancers & small agencies Excellent for offering turnkey solutions (site + CMS + SEO). Strong opportunity for recurring revenue: maintenance, evolutions, content. Ideal for fast, visual projects: landing pages, portfolios, mini-sites, marketing MVPs.
Startups, SaaS & marketing Very relevant when structured content is needed: blog, documentation, help center, SEO resources. Excellent choice for SaaS marketing websites, pricing pages, fast A/B tests and frequent iterations.
Content creators & solopreneurs Recommended when the priority is editorial content, long-term SEO and content structuring (articles, guides, resources). Very well suited for visual personal branding, portfolios and strong-design “one-person brand” websites.
Large companies & product teams More mature for complex corporate websites, multi-language, multi-country, with scalability and governance requirements. Mostly used for microsites, marketing campaigns or one-off launch pages.

Is Framer better than Webflow?

Comparison of use cases where Framer is more relevant

Framer is often better than Webflow for:

  • Very lively SaaS landing pages.
  • Designer portfolios where visual storytelling is a priority.
  • Short-lived sites (marketing campaign, product launch).
  • Projects where the designer:
    • wants to work in an environment close to Figma,
    • has few constraints of massive CMS or e-commerce.

Comparison of use cases where Webflow maintains the advantage

Webflow is still preferable to Framer for:

  • Sites with a lot of content (blog, customer cases, resources).
  • Institutional sites with numerous pages.
  • Native e‑commerce with product catalog.
  • Projects where you want to be able to:
    • exporting code,
    • maintain very fine control over the HTML structure.

Selection criteria: advanced design, site complexity, budget, autonomy

  • If your priorities are:
    • ultra-animated design + speed of uploading → Framer.
    • solid structure + CMS + long-term scalability → Webflow.

Webflow or Framer: is it free?

Introducing Webflow's free plans

  • Free plan:
    • hosting with Webflow branding,
    • limited number of pages,
    • no custom domain.

Introducing Framer's free plans

  • Free plan:
    • accommodation with Framer headband,
    • limited number of pages,
    • custom domain only from a paid plan.

Limits of the free versions (number of pages, traffic, branding, etc.)

  • In both cases:
    • limited number of pages and projects,
    • mandatory branding,
    • ideal for testing or doing a simple personal project.

When should you switch to a paid plan according to your use?

  • As soon as you have:
    • a real pro project,
    • need a custom domain,
    • a minimum of SEO.

1. Product positioning and philosophy

Criteria Webflow Framer
Original vision Bring the power of a CMS and a visual editor into the hands of designers and marketers Extend Figma’s prototyping logic into the live web, with a strong focus on animation and interaction
Maturity (launch year) 2013 2021
Historical target audience Startups, SMEs, agencies, e-commerce Designers, creatives, high-visual-density landing pages

Webflow starts from a robust CMS base designed for content production and scale, while Framer capitalizes on a “canvas” interface that is very similar to a design tool to quickly deliver sites with a wow effect.

2. Easy to handle

Webflow

  • Longer but gradual learning curve
  • Interface divided into Designer (construction) and Editor (content management)
  • Extensive Webflow University documentation

Framer

  • Immediate handling for any user used to Figma or Sketch
  • Minimalist property panel, drag-and-drop logic
  • Fewer concepts to master (no complex CMS collection at the start)

For a very simple project (event site, portfolio), Framer offers an unbeatable time-to-market. For an architecture containing dozens of articles, categories or dynamic pages, Webflow becomes more intuitive in the long run.

3. Design: flexibility vs speed

Dimension Webflow Framer
Système de classes Oui, proche du CSS natif (flexbox, grid) Optionnel, approche « style overrides »
Variables design Depuis 2023 (couleurs, text styles, spacing) Oui, intégrées dès 2024
Animations Interactions complexes (scroll, Lottie, JS) Animations fluides, timeline intuitive
Templates +2 000 (gratuites et payantes) ~400, souvent très visuelles

In 2025, Framer maintains the advantage for micro-interactions and motion design. Webflow responds with very complete Interactions 2.0, but their configuration is still more technical.

4. CMS and e-commerce functionalities

Fonction Webflow Framer
Collections CMS Jusqu’à 10 000 items (selon plan) 1 000 items max en Starter, 10 000 en Enterprise
Filtrage et recherche natifs Oui Oui (Search depuis 2024)
Champs relationnels Oui (multi-références) Non
E-commerce Intégré (produits, paniers, paiements Stripe/PayPal) Pas d’e-commerce natif, intégration tiers via Shopify Buy Button
Multilingue natif Webflow Localization À venir (roadmap fin 2025)

If your strategy is based on content or online sales, Webflow already provides all the building blocks. Framer is best suited for promotional pages that are connected to an external back office.

For a detailed implementation of Webflow e-commerce, consult our complete guide” How to create an e-commerce site with Webflow? ”.

5. Performance and SEO: 2025 data

THEwebflow seo agency Gemeos audited 50 sites published between January and June 2025, divided equally between Webflow and Framer. Here are the average metrics (PageSpeed Insights mobile):

KPI Webflow Framer
Performance (LCP) 1,9 s 2,1 s
Accessibility 98 97
Best Practices 99 98
SEO score 94 89

Key differences:

  • Framer inserts some analytics scripts by default, increasing the initial weight.
  • Webflow automatically compresses assets and minifies CSS/JS without a plugin.
  • SEO attributes (title, meta, alt) are managed in both cases, but Webflow offers one field per CMS template, reducing the risk of being forgotten.

To go further, read” 9 steps to optimize your Webflow site for SEO ” on our blog.

6. Ecosystem, integrations, and community

Webflow

  • Logic 2025 Extension Marketplace (members, advanced forms)
  • Stable REST and GraphQL APIs
  • Community > 3 million users
  • Annual Webflow Conf event (San Francisco + live Paris)

Framer

  • Official plugins are still limited, but Zapier and Make meet the needs
  • The Components API (React) opens the door to custom widgets
  • Very active Discord community around motion

The number of resources (clonable, tutorials, freelancers) remains significantly higher on the Webflow side, an advantage for easily internalizing or recruiting.

7. 2025 rates: compare the TCO, not just the plan

Recommended plan Webflow (CMS Site Plan) Framer (Pro Site)
Monthly price (billed annually) $29 $25
Traffic limit 250,000 visits Unlimited
CMS items 2,000 1,000
Collaborators 3 editors included Unlimited
E-commerce $42 to $235+ depending on volume No

At first glance, Framer seems more affordable. But the absence of e-commerce and native locations often involves third-party fees (Shopify + Weglot). On the other hand, Webflow concentrates everything in a single subscription.

For a complete budget analysis (hosting, maintenance, redesign), consult” What is the price of a website in 2025? ”.

8. Security, maintenance and scalability

  • Webflow hosts on AWS Cloudfront + Fastly, free SSL certificate, automatic versioned backups.
  • Framer uses Vercel Edge Network, SSL, and global CDN, but without a history of multiple backups.
  • Both tools handle back-end updates; no server operation is required.

For regulated companies (finance, health), Webflow Enterprise SOC 2 Type II certification can be a decisive asset.

9. Use case: which tool for which project?

Scenario Recommendation
A/B testing landing page within 48 hours Framer
High-volume multilingual SEO blog Webflow
SaaS MVP with client area (member area) Webflow + Logic or Memberstack
Interactive portfolio for a creative studio Framer
DTC store with rich storytelling Webflow E-commerce

Webflow vs Framer vs WordPress: which tool to choose in 2026?

Webflow vs WordPress: flexibility, maintenance and hidden costs

  • Webflow:
    • no plugin updates,
    • fewer security risks on the user side,
    • all-in-one (hosting + builder).
  • WordPress:
    • very flexible via plugins/themes,
    • but:
      • maintenance,
      • safety,
      • performance to manage.

Framer vs WordPress: speed of uploading and simplicity

  • Frame:
    • ultra fast for a simple/marketing site,
    • without technical maintenance.
  • WordPress:
    • more cumbersome to set up for comparable needs.

In which cases is WordPress still more suitable (plugins, massive blog, community)?

  • For:
    • massive blogs,
    • sites with hundreds/thousands of pages,
    • specific needs covered by specialized plugins.

Quick decision grid: WordPress, Webflow or Framer in 2026?

  • Framer: design‑first landing page/lightweight site.
  • Webflow: complete professional site (institutional, SaaS + blog, e-commerce).
  • WordPress: very massive projects, very specific plugin needs.

Webflow vs Bubble vs Framer: showcase sites, web apps and no-code SaaS

Webflow vs Bubble: sites vs complex logical applications

  • Webflow:
    • marketing sites and professional showcases.
  • Bubble:
    • web applications with business logic (dashboards, marketplaces, back‑office...).

Framer vs Bubble: visual front-end vs advanced business logic

  • Frame:
    • ultra‑design front for the visible layer.
  • Bubble:
    • database + logic + workflows.

When to combine several tools (Bubble for the app, Webflow/Framer for marketing)?

  • Very common:
    • Bubble for the app,
    • Webflow or Framer for the marketing site (landing, blog, pricing).

Is Webflow still relevant in 2026?

Yes, Webflow remains fully relevant in 2026. It is even one of the best solutions for managing a site simply without sacrificing quality: a clear interface to manage content, clean technical structure, reusable components and possible evolutions without rebuilding everything. Webflow allows marketing, SEO and product teams to work independently, while relying on a solid, efficient and scalable base. It is therefore a simple daily tool, but designed to last.

What is better than Framer to create a website?

Alternatives to Framer by the type of project (showcase site, SaaS, web app)

  • Simple showcase site:
    • Squarespace, Wix, Cardd may be enough.
  • SaaS with lots of pages:
    • Webflow (powerful CMS).
  • Web app with advanced business logic:
    • Bubble, WeWeb + no-code backend.

Framer vs Webflow vs other no-code tools (Wix, Squarespace, Editor X...)

  • Framer: high-end design, creative marketing sites.
  • Webflow: balance flexibility/CMS/e‑commerce/SEO.
  • Wix/Squarespace: simple, ideal for very non-tech beginners.
  • Editor X: a more advanced alternative in the Wix ecosystem.

When should a classic framework (Next.js, Nuxt, etc.) be preferred to no-code?

  • When you have:
    • complex backend needs,
    • custom integrations,
    • extreme performances,
    • total control over the code.
  • For the majority of marketing sites and showcases, Webflow or Framer are more than enough.

Webflow vs Framer FAQ

Webflow or Framer: which tool should I choose for a first site if I am just starting out?

Framer will be simpler and more reassuring for a simple first site or a portfolio, especially if you come from a design background. Webflow becomes more interesting as soon as your project becomes more complex.

Can I migrate a Webflow site to Framer (and vice versa) easily?

Not automatically: you have to recreate the structure and re-import the content. You can export/import content (CSV) but not “convert” a project in one click.

Which tool is the most suitable for an e-commerce site: Webflow or Framer?

Webflow, thanks to its native e-commerce. Framer may be suitable for selling some products via integrations, but it is not a real complete shop.

Are Webflow and Framer suitable for a high traffic blog?

Webflow is much more suitable for a structured blog with high traffic (CMS, SEO, performances). Framer is more suitable for a lightweight blog that is not central to your strategy.

Do you need to know how to code to take advantage of Webflow or Framer in 2026?

No, you can create complete sites without coding. The code becomes useful only for very specific needs (scripts, custom integrations, advanced tracking).

sourcing

  • Webflow official documentation: https://webflow.com
  • Webflow University (tutorials and courses): https://university.webflow.com
  • Official Framer Sites documentation: https://www.framer.com/sites/
  • Framer blog & product announcements: https://www.framer.com/blog/
  • “Webflow vs Framer” community discussions on Reddit:
    • r/webflow, r/Framer, r/nocode
  • Comparisons and feedback from creators:
    • YouTube channels of no-code designers (Flux Academy, Ran Segall, etc.)
  • Specialized articles on no-code and SEO (Webflow, Framer, WordPress)
Photo de l'auteur
Sandro D.
Updated on
24/12/2025
Growth Marketer, Webflow expert and a jack of all trades. I take care of commercial operations, ensure the smooth running of projects and take care of issues related to marketing (SEO, Tracking, Copywriting, etc.)
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