Acquisition

Webflow vs Squarespace: our 2025 comparison

Creating a professional site requires a tool capable of combining design, performance and creative freedom. Webflow and Squarespace are two popular solutions... but with very different philosophies.

This comparison carried out by our Webflow Gemeos agency helps you understand their strengths, limitations, and why Webflow is generally the best option for a scalable professional site.

Webflow vs Squarespace: what are the differences?

Criterion	Webflow	Squarespace
Design freedom	Very high (pixel-perfect)	Limited to templates
Advanced SEO	Complete (schema, performance, structure)	More limited
Performance	Excellent (clean code, CDN)	Average (heavier code)
Scalability	Strong (flexible CMS, no-code logic, animations)	Limited
Best suited for	Professional websites, SaaS, startups, ambitious redesigns	Solopreneurs, simple websites
Integrations	Very powerful and extendable	Restricted
Price	Flexible but more premium	More accessible

You can find our other CMS comparisons made:

Webflow vs Squarespace: what do they have in common?

Common point	Details
Hosting included	Both handle hosting + maintenance
Responsive design	Sites adapt to all screen sizes
Visual editor	Visual building without coding
Integrated CMS	Content management available
Forms	Native functionalities

What tool for what type of project?

When should you choose Webflow?

Webflow is designed for professional projects that need to be highly personalized, optimized and scalable.

Ideal for:

SaaS, startups, B2B businesses
Redesign of complex sites
Sites with Strategic SEO
Landing pages efficient
Sites that require advanced animations + interactions

When should I choose Squarespace?

Squarespace is still great for projects that are simple, fast, and not very customizable.

Suitable for:

Creative freelancers
Very basic showcase sites
Simple portfolios
Petits E-commerce with standard needs

Its limits

Very fixed templates
Fewadvanced SEO optimization
Impossible to create complex CMS structures
Limited integrations

Webflow vs Squarespace: Which is better at SEO?

Webflow clearly dominates SEO

Webflow offers:

Advanced CMS management (slugs, markup, collections...)
Higher performances
Clean HTML structure
Schema.org Management
Fine optimization of images
Scalable landing page logic

Squarespace for basic SEO

Sufficient for a classic site
Less flexible for technical SEO
Good performance but less optimized

Webflow vs Squarespace: Which is more flexible?

Webflow: the no-code platform the most flexible on the market

Custom creation
Complex interactions
Advanced CMS structure
Possibilities very similar to development from scratch

Squarespace: easy, but rigid

Easy to handle
But very fixed: difficult to go beyond the template

Webflow vs Squarespace — Key Takeaways

Criterion	Webflow	Squarespace
General philosophy	Total freedom, strong SEO, highly scalable, ideal for businesses	Simple, accessible, designed for basic sites
Custom design	★★★★★ — Ultra flexible, fully custom	★★☆☆☆ — Customization limited to templates
Advanced SEO	Excellent: full control (tags, performance, structure)	OK: limited SEO features
Performance	Very high (fast hosting, clean code)	Good but less optimized
Scalability	Excellent: great for scaling and adding features	Low: hard to scale
Integrations / No-code	Large ecosystem + advanced no-code logic	Simpler but more limited
Recommended use cases	Companies, startups, complex needs, serious redesigns	Simple sites, basic portfolios, personal projects
Choose it if…	You want a professional, scalable, high-performance site	You want a simple and quick site without deep customization

Sources

Webflow Documentation
Squarespace Documentation
Webflow Internal Performance Study
Lighthouse Benchmarks (2023–2024)
Independent Comparisons (Webflow University, Tooltester, WebsiteBuilderExpert)

Sandro D.

Updated on

11/12/2025

Growth Marketer, Webflow expert and a jack of all trades. I take care of commercial operations, ensure the smooth running of projects and take care of issues related to marketing (SEO, Tracking, Copywriting, etc.)